Are You A SEO Expert? Then Never Forget These Important HTML Tags Part I

Tags have a very important role to play in on-site search engine optimization. Tags have been developed with the objective of classifying content so that it is easier for the users and the search engines to understand the degree of importance each specific piece of content carries. But the real question that is plaguing the minds of marketers these days is: are HTML tags as vital today as they once were?

Well, answer this simple question, what’s the use of a website with a great design and a great website copy, if people can’t find the website? “Null”. Some researchers in their studies have found out that 93% of online experiences begin with a search engine.

top 3 google results

But, but, but… how will visitors visit your website when you are not even harboring somewhere near the first-page result of Google?

So companies pay Google to place their company ad at the top of the search engine result pages when companies Google for certain keywords.

paid ads

But, again, paid searches do not garner the type of traffic a company looks for when they opt for paid ads.

So with the surge of new and pronounced studies, it is revealed that organic ads get 70% more results than paid ads.(HubSpot)

research paid ads

So companies again thought the better of it and found out that in order to generate more traffic it is important to rank organically.

How? With the only language the SEO understands- TAGS

The company that has mastered SEO services in Phoenix, Arizona will tell you about important HTML tags briefly.

Title Tag

HTML title tag is arguably the most important and quintessential on-page SEO factor when it comes to increasing the website traffic. Think of titles as the chapter of your website, it needs to be clearly defined and compelling. Title tags help visitors as well as search engines to decide what your website is all about, the content you are displaying and what each page is trying to tell.

Title Tag Code: <title>WSC™:: Website Designing Company in Delhi | Website Designing India</title>

title tags sample

It is important to incorporate keywords that you target with your content in your title tag since they end up as links to your web page.

Meta Description Tag

Meta description tags give a brief snippet about your website to the users so that they can understand what you do and what your website provides with those 150 character summary. They appear just below the blue clickable links known as Title Tags in a search engine result page (SERP). If your website has a compelling Meta Description, it will not only help you rank higher on Google, but it will also sell the “click” with an appealing copy.

meta desc sample

Needless to say, the keyword that you have used in the title tag must also be used in the Meta description, so that the search engines can easily understand what your site is all about.

Header Tag

Header tag refers to the HTML attribute that is used to distinguish headings and subheadings within your content from other types of text. There are several different header tags. On the basis of your website format, you may have h1, h2, h3 and sometimes h4 and h5 tag. These tags usually display the relevancy and important each word or phrase has on the website page and can effectively help your search engine rankings.


Header Tag Code: <article>


<h1>Most important heading here</h1>

<h3>Less important heading here</h3>

<p>Some additional information here</p>


<p>Lorem Ipsum dolor set amet….</p>


To be continued….

Google is Working Hard towards Connecting Online Shopping Ads to In-Store Sales

This year’s Google SMX East event is like a box of Pandora, unleashing something new at every turn. Just like every other new development, this one has also been rolled out keeping in mind the latest market and consumer behavior trends. The inception of Showcase Shopping Ads has completely altered the way companies have previously showcased ads. The feature allows companies to put together different but related products and display them together to introduce their company or brand. The feature will allow consumers to mull over their options by seeing them against the setting they want to have them in or by simply grouping them together to have that impact, will increase the chances of in-store sales.

Web Designing Company In Phoenix

Some statistics to back online-to-offline innovations

  1. 9 out of 10 of retails sales take place at physical store location.
  2. Ecommerce has grown 23% as compared to the traditional retails with only 6%
  3. 50% of consumers who do a local search on their smartphone visit a store within a day.

According to Google’s data that they have earlier showcased revealed that they have witnessed 3 times increase in brand searches and there have been 32% more click-assisted conversions leading to a physical storefront sale.

Google has also rolled out certain logos and filters that help shoppers customized their search results based on the sizing, price range, style and more. Also, there is a very cool option called “Similar Looks” which will fetch consumers results based on a user’s previous clothing preferences.

Web Design

As a Website Designing Company in Phoenix Arizona, we can say that instead of displaying individual products, new Showcase Shopping Ads allow users to see product collections published by both local and online merchants.

What is Native Advertising & Why To Include it in Your Online Marketing Strategy?

Native advertising is basically sponsored / recommended content, which blends perfectly into the surroundings of the publishing platforms, such as social media sites, news media sites, or entertainment sites. These are different from banner & social ads, which make a clear and direct offer of buying products/services. The good thing about native advertising is that it maintains the integrity of the brand as well as the publisher, and simultaneously provides valuable information to the viewers. Further, they do not distract the viewers; rather, they help in making the browsing experience an enjoyable one. With the help & guidance of a branding & website designing company in Arizona, one can undertake native advertising activities and expand one’s reach to a larger audience.

native advertising


Here’s why it is important to incorporate native advertising in your online marketing strategy:

  1. Boosts search engine rankings

Your website’s home page is considered as the face of your brand. However, in reality, the way your brand appears on the results page of Google, renders the actual and clear picture of your brand. So, when you put great sponsored content on the web, Google also provides you with higher search engine rankings. By availing expert SEO services in Arizona from a reputed organization, such as Etoile Info Solutions, one can carry out effective advertising activities for attracting traffic.

  1. Reach out to a larger audience

As mentioned earlier, native ads provide the opportunity of reaching out to a larger audience, since they are being published on someone else’s website. So, instead of sharing content with existing customers, followers, and website visitors, one can actually capitalize on the audience of other established portals.

  1. Associate your brand with authoritative organizations

Publishing content on niche sites gives your organization a golden opportunity of being associated with the best organizations in the industry. This definitely ups the ante for your business and helps you in garnering the trust & confidence of your customers.

Of course, there are several other ways of leveraging this opportunity to its full potential. For more expert tips, one can get in touch with an experienced online marketing & website designing company in Phoenix. Here’s Why Local SEO Means a Lot for Small Businesses.

25 Things to Look Out for When Designing and Developing a Website

According to the experts of a Leading Phoenix Web Design Company here are few things everyone should take care of before they get down on their journey of designing and developing a website. Since these days websites are not a mere representation of a website but also a medium for companies to grow their business.

25 Things to Look Out for When Designing and Developing a WebsitePhoenix Web Design Company

1. Domain: While deciding on the domain name, opt for simple, small and memorable approach. Go for a name that can reflect your brand’s image

2. Hosting: Hosting packages should be finalized depending on the nature of your website. Opt for a reliable one that can take the pressure of multi-media present on your website.

3. Code Authoring: CSS3, HTML5, PHP, JQuery, JavaScript- Each language has its own set of rules and guidelines, which is beneficial if you want to standardize your end product.

4. RSS Feed: If your website is content-rich – blogs, new sites, articles and is updated on a frequent basis, then it is advised to have an RSS feed to keep your website users in close proximity to fresh content.

5. Nature: What type of website do you want to build: business, corporate, e-commerce, blog, community, forums, classifieds, gallery, gaming, new etc?

6. Clear Design: For visitors to interact with your website content, develop clear and appealing designs to help them stay hooked.

7. Color Palette: Colors play an important role in enhancing the overall look and feel of your website. Different colors evoke different emotional responses.

8. Branding: How well you are portraying the image of your brand? Always position your professionally designed brand logo on the upper left corner of your website which will attract customer’s attention in a go.

9. Functionality: Is your website working properly across different browsers? Are contact forms, customer feedback sections and customer inquiry forms working fine?

10. Navigation: Visitors will only entertain the idea of further exploring your website if they can easily find what they are looking for.

11. Sitemap: Clear sitemaps will help search engines determine how often you are updating your website and the type of content you are putting there.

12. Usability: The user interface of your website can make or break the reputation of your website. Usability tests can help you find areas of improvement. Effective usability can harbor customer attention and evoke business.

13. Content: The visitors will flock to your website based on the content you are providing-informative and quality with the right dose of keywords to feed the search engines.

14. Site Load Time: Slow loading time is the prominent cause of website abandonment. It is also a major factor of usability and must be tested rigorously before the site’s official release.

15. Audience: The content, products, and services you’ll provide on your website should be determined based on your target audience.

16. Active Blogs: Featuring a blog on your website is a great way to update visitors about the latest products, stay connected with them and interact with your brand.

17. Call-to-actions: If you want your site visitors to finish what they intend to accomplish, then you need to provide them with attractive and effective call-to-action buttons. “Buy Now, Contact Us Now, Download Now”. Consider using bold and blaring colors.

18. Seo-friendly Code: For search engine spiders to get hold of the quality of content and grant you with a good search engine, it is important to have a clean and SEO friendly code.

19. Reachable form multiple browsers: When it comes to multiple browsers compatibility, keep these in mind- Internet Explorer, Mozilla Firefox, Safari, and Chrome. Make sure your website load seemly on all major browsers.

20. Responsive and mobile-friendly sites: With growing dependence of consumers on mobile phones it has become quintessential for website owners with existing web presence to develop a separate responsive and mobile reachable website.

21. Social Media: Social media integration on your website provides a great way to site visitors to promote your website, leave reviews and keep up with the latest news and developments.

22. Typogaphy: Good typography makes the art of reading smooth and effortless. A legible and readable font is important if you don’t want your visitors to pinch their eyes together while reading the text.

23. Captcha Tests: Captcha tests help differentiate humans from robots and ensure that only users are accessing your website resources.

24. Security: SSL Certificates should be put in place in order to keep impending security risks at bay. (Malware, Viruses, Hackers, Payment Frauds etc.)

25. Tracking and Analytics: Tracking and analytic tools help determine how your website is performing and provide areas where improvements can be made.

UX/UI Essentials: Typography in Mobile Applications

You have probably heard this many times that good typography is difficult to find, but what we feel and acknowledge is that good and accurate typography makes the art of reading smooth and effortless. When our eyes read each word in a line, it does so in small jumps, which is widely known as saccades, a term most of you might not have heard. We obviously don’t read letters, and as a matter of fact words, we take in the snapshots of a part of words and our brain registers them and look further what it expects to find. In case the brain was not able to make out what the text is actually portraying, it sends the eyes back to read the text and verify if the assumptions it has made was 100% correct. A good typography minimizes the amount of effort your eyes need to put in order to read along with a line of text.

Mobile devices over the last few years have seen a tremendous growth in regards to usage. 80% of internet users today own a Smartphone and users spend on average 69% of their media time on Smartphones. A typical Smartphone with sufficient battery life and powerful wifi can bring users a world full of valuable and infinite information. We all are living and breathing in a world full of mobile phones and since every user today owns a mobile phone, it is our responsibility to optimize it for unhindered and better user experience. Now, how can you give users stellar UX and UI experience on a small screen without overloading it? Though the world of mobile apps is filled to the brim with multiple options to bring such change, as a leading Website Development Company in Phoenix Arizona AZ, we consider Typography in Mobile Apps the most important one.

Mobile design requires a significant amount of detailing, intricacy, and elaboration due to its limited screen size. The User Interface of mobile apps is made up of different elements, mainly smooth navigation bars, and tab buttons, side sliding menus, along with some aesthetic and graphic elements to highlight these elements. But even with the incorporation of these visuals elements, we keep the users hooked by communicating with them in a most traditional and roundabout way, i.e. via text. Communication plays a pivotal role in mobile design. No matter how and where you are developing your mobile app, it should clearly portray their intent and purpose. The objective of developing a mobile application is crystal clear, to develop a connection between the app and the user and help a user find what they are looking for in an app.

According to sources, 95% of communication over the internet is via text. Unfortunately, web designers are focusing on every major design element but this. Here an acclaimed Web Development Company in Phoenix Arizona AZ is talking about a field that has redefined over the years and typography has become a major design element in mobile apps.

What is Typography?

Going by Wikipedia’s apt definition,

“Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.”

Why is Typography so important in Mobile Apps?

  1. The role of typography is not just limited to filling up the spaces in the mobile apps, but to aesthetically complement the overall mobile application design. This will significantly empower the overall user experience and will increase user’s amazement within the app.
  2. Typography plays a vital part in triggering human psychology and doesn’t restrict only to being a graphic contributor. With right and effective choice of typography, it becomes easier for the app users to connect with the overall app usability.
  3. It is a matter of fact that great design captures the attention of a user in a blink, but to prolong that attention, typography plays a very quintessential role. That is why it is must to build a typographic hierarchy which is a part of the visual hierarchy in the designing context which guides the user attention and helps them explore an application.
  4. When typography done right, it can help communicate better with the users. You can win trust and attention of the users with the selection of typography that gels well with the overall app design. You can highlight important details with typography and encourage users to take actions through words.

What are the best practices in mobile typography?

Font Size: Let’s talk about Apple’s take on this. Apple in its website devoted to developers has clearly mentioned that “Your font will be no good if users can’t read it, no matter if it’s the most beautiful font in the world.” According to the Cupertino multinational technology company, font size ranging from 11 to 17 points is apt for iOS devices and 35 and 50 characters per line, which is somewhere close to what needs to be done in Android Apps. The screen of mobile phone ends, before they can even start, so use them wisely.

Font Style: The selection of font style says a lot about your mobile app and what you are trying to portray with it and it is something which is often sidetracked or simply plucked from the library. The type of font style you are selecting largely depends on the type of content you want to display. This is because fonts can express really well. Opt for curvier and thinner fonts and kick aside over-decorative and gaudy fonts that look shabby on a small screen. Below is the list of the best free mobile fonts to use for your design projects.

Leading: In the typography context, leading is the space between the baselines of consecutive lines of type. Since there is major screen size issue with mobile phones, leading is significantly smaller than desktop versions. Leading in mobile phones should be a little bit tight as compared to the desktop. Too much wider and shorter leading can entirely break the overall user interface of your mobile app. In mobile phones, the standard leading should be 120% the point size of the font.

Kerning: It is defined as the “distance between two letters”. It is the process of adjusting the distance between the characters. It isn’t something that is too important in the large space of typography, but definitely worth the attention. If you notice clearly, you may witness that sometimes the letter spacing between capital letters may lead to inconsistent kerning as compared to the spacing between lowercase letter. So divert your attention to this problem and maintain the space visually even.

If you would like to add something to this list, feel free to drop it in our comments box below.

3 Ways to Improve Your Website’s Page Speed

A well-known maxim “Patience is a virtue” doesn’t apply online.

“Page speed” is often used interminably with “site speed”, which can actually be described as the page speed for a sample of page views on a website. Page speed, on the other hand, can be described as the actual speed of the page or “page load time”, the time a website page takes to fully display all the contents it features. It can also be described as the “time to first byte” i.e. how long it takes for your browser to get the first byte of information from the web server.

Time and again, Google has stressed on the fact that site speed which ultimately leads to page speed is one of the most important signals used by its search algorithm to rank website pages and the researchers have revealed that Google takes into consideration “time to first byte” when it determines page speed.

Website’s Page Speed

Going by the statistics a 1-second delay in page load time garners website,

  • 11% fewer page views
  • 16% decrease in customer satisfaction
  • 7% decrease in website conversions

Therefore it is imperative to keep your website page load speed in check, not only to rank well on Google but also to improve the bottom line profits. Here are 3 sure short ways listed together by the experts of the Top Website Designing Company in Phoenix Arizona AZ to take your website’s page speed a few notches up.

Use a Content Delivery Network: Well this one is the most beneficial when reducing your page load time. Hosting your website’s media files on a content delivery network is one of the best ways to snatch those extra seconds from your site to fully load. It proves to be utterly beneficial since it saves up to 60% bandwidth and approximately halve the number of requests your website makes.

Use GZIP Compression: If you are creating high-quality content, then your website must be harboring large pages which are often 100KB and sometimes more. This makes the website heavier and takes few more seconds to process and download. One and the only way to boost the load time of these pages is to zip them together in a file, a technique which is popularly known as compression. GZIP compression  is a tool which helps reduce the bandwidth of your website pages and alleviates HTTP response.

Optimize your CSS: Know this, your CSS loads much before your website is fully displayed in front of the users. The longer it takes for them to fully download your CSS, the more they wait. By optimizing your CSS it will take less time for the files to download and will give visitors faster access to your website pages. How? Get rid of redundant code in your files and remove extra spaces in your style sheets.

Quick Tips for Improving Mobile Website Usability

With thousands of mobile websites all around the world, it has become extremely important to ace every single aspect of a mobile website. Mobile websites can be a nightmare for mobile devices with under done usability testing and improper design implementations. These have been the major factors that lead to the diminishing number of mobile webs and users dislike to this particular functionality.

It is extremely important for designers and developers to take into consideration on how well they are going to use the barest minimum of the available screen space to display their business’s major features and content and remain valuable for the mobile users. Usability and functionality are the main factors that can make or break the overall success of your mobile website. If your website isn’t responsive, “amplified” and A/B tested, it will look good on desktops and laptops, but what they will look on mobile phones, you can’t even imagine.

To help you make a website which is high on usability, here are few steps put together by a renowned Ecommerce Website Designing Company in Phoenix, Etoile Info Solutions.

Decide Screen Resolution

How will you ever going to decide what should be there on the site or not, if you have not decided on the screen resolution? Your mobile website should work smoothly, without hampering the design and functionality on the wide range of possible mobile devices. You need to make a perfect balance between the appropriate screen size and the size of your audience. Make a list of specifications of various mobile devices, their screen size and resolution and then use your best judgment to create one display which will be compatible across all screen sizes.

Mobile Website Usability

Know your customers: In order to decide what functionality and what content you are going to put into your mobile website, you need to know what your customers really want from you. The best way to achieve that is by conducting few usability tests or how well your website is doing on usability by letting some users use your standard website. This will help you gather crucial information on what users would like to see when coming to your website.

Don’t go overboard: “Simplicity is the key”. In this case usability is the key to effective usability. Let them explore the website without any conundrum. Try to keep your website free of any tables, frames and other complex formatting features. It should be a much simpler version of your desktop site, with unique and bold buttons, less graphics and a less complex navigation system. In case you are using padding, just make sure you are using it on a minimum side, which is far less than what you’d use for a normal website.

What are the Pros of Implementing HTTPS?

There was a study conducted by the Peter J. Meyers of Moz revealing that “30% of Page-1 Google Results were secure HTTPS”. Shocking?Hardly! This spike in the HTTPS sites is a result of Google’s tirade stating that HTTPS is a favorable ranking factor and will be given preference over HTTP. Well, this particular statistic has grabbed a lot of attention since then and has given rise to one question in general, what are the advantages do HTTPS web services provide websites with that it was given so much weight in Google’s ranking algorithm.

Pros of Implementing HTTPS
What are the Pros of Implementing HTTPS?

But first, let’s understand what HTTPS is?

HTTPs, fully formed, Hypertext Transfer Protocol Secure, is a protocol that employs HTTP on a secure, encrypted and transport-layer security environment. HTTPs connection is used to encrypt connections to and from a site so that they can’t be accessed by any third-party invader. Now, it will be next to impossible for anyone to access data that flows between your site and the visitor. It is used to protect the transmitted transaction from going out. They are generally used for carrying out financial transactions and to protect website’s user from any kind of censorship by the government.

The HTTP secured website’s URL begins with https:// and you will see a lock sign ensuring that you are navigating in a secured, protected environment.

Now, let’s study the various pros of implementing HTTPS as listed by a reputable Web Development Company in Phoenix Arizona AZ.

Pros of Using HTTPS

Privacy: HTTPs plays a function of identity verification very efficiently. One of the major advantages of implementing HTTPs is that it ensures the website users that the website they are visiting isn’t a scam and they are who they are showing. HTTPs connection verifies your website on the server it is meant to be connecting to, so the visitors will have a piece of mind that they are in a secure environment.

Security: If the interaction between a browser and server is happening in the clear, it’s not rocket science that a third party site can easily access and alter the data transmitted between them. By taking over or in more understandable terms hijacking a connection, the third party site can easily alter the data sent from the server before it can finally reach the browser.

Google and SEO: Google wants only the best for their visitors. They want their visitors to visit only a secured and protected websites and, HTTPs fulfill the criteria. That’s why it is one of the favorable Google ranking factors. There has been a significant hike in the number of HTTPs site in the Google rankings.

What are the Different Varieties of Customer Churn?

Before we dive straight into the matter in question, let a Website Designing Company in Phoenix Arizona AZ aware you of few churn statistics.

Churn rate describes the health of your business. So it is important to ensure that your business is taking the right turns to reduce the churn rate and to improve the health of your business.

According to different studies and resources

  • Reducing churn by 5% can increase your company profits by 25-125%.
  • 70% of the times, the reason why customers switch companies has nothing to do with the product and everything to do with the quality of service.
  • If your customer service representatives are not responding to customers over social media, your churn can increase by up to 15%.
  • 82% of consumers have stopped doing business with a company because of bad customer service.

Keep these statistics in mind as we analyze the different varieties of churn.

Varieties of Customer Churn

varieties of churn

Subscription churn

Subscription churn is the percentage metric that calculates the total number of people who cancel your services during a given period, based on the number of people subscribed during that period. For example, if you have 100 customers and 20 had cancelled your services, you had a 20% churn rate.

Subscription churn

Gross Revenue Churn

Gross Revenue churn is described as the percentage of your revenue that you have lost during a given period due to customers cancelling, switching or downgrading.

Gross Revenue Churn

Remember customers with low purchasing power are most likely to churn more quickly than the customers with high purchasing power.

Net Revenue Churn

Net Revenue Churn is the best indicator that determines the health of your business. It is described as the percentage of revenue that your company has lost from existing customers during a given period.

For more blogs like these, refer to the blog section of a highly acknowledged website development company in Arizona, Etoile Info Solutions.

What is Native Advertising and what are Its Types?

Etoile Info Solutions has been delivering result-oriented and custom made Seo Services in Phoenix Arizona for a long time now. We know you all must be familiar with the concept of native advertising and what all it entails. But seeing the far end of the sea is not something everybody can accomplish. Native advertising is more than what we all think and this blog is everything “native advertising” and more.

What is Native Advertising?

Native advertising feels like an extended version of a publisher’s website. Confused? Let’s talk in simple and understandable terms. Native advertising is a form of paid media where the ad experience circumvents around the natural form and function of the user experience in which it is placed.

Form: Native ads complement the visual design of the experience they are placed within, and look and feel like natural content.

Function: Native ads must work in harmony with the native user experience and the various function so that they look and feel like natural content.

Examples of Native Advertising

The main purpose of native advertising is to look and feel like the content around it, native ads are often difficult to spot. Here are some examples of native advertising to help you understand its different forms.

Native Search Engine Ads

In the image below, you can see native search engine ads are designed to look exactly like the organic search engine results.

Seo Services In Phoenix

Native Twitter Ads

Twitter’s promoted tweets are another form of native advertising. A promoted tweet looks just like any other tweet but is differentiated by the “Promoted by” text.

Seo Phoenix Arizona

Native News Feed

This is the form of native advertising where the promoted posts pop up next to real news in publisher’s new feed. Refer to the image below.

Seo Company In Phoenix

In the dictionary of Native Advertising, these promoted posts can be “sponsored” or “branded”.

Sponsored: A brand sponsores or pays the publisher to create the content of the ad.

Branded: A brand pays the publisher to simply publish the ad.

Native Advertorial Ads

Advertorials are different from traditional advertisements because they are created to give the look and feel of articles appearing in publications. They are editorial content usually created to advertise a brand.

Seo Phoenix Arizona

Native Video Ads

Native video ads are focused primarily on education and entertainment. They are generally click-to-play or autoplay (muted) video ads, mostly 30 seconds in length. These can be published on numerous social media channels including Facebook, Twitter, Pinterest, and Instagram; video uploading platforms, such as YouTube; and even the content discovery network like Taboola.

Goals of Native Advertising

With native advertising, the marketer tends to achieve two main goals,

  1. To drive higher brand uplift and position a brand’s image in the customer’s mind.
  2. Compelling consumers to take one particular action which can be done through native search engine ads mentioned above.

Why adopt Native Advertising?

There are two main reasons why one must incorporate native advertising to their arsenal of digital marketing tactics.

1. Native ads grab a lot of attention. According to a study, 25% more consumers were measured to look at in-feed native ad placements (the most common editorial native ad format) than display ad units.

2. Native ads not only garner clicks, they also garner conversions. “Native advertisements registered 9% higher lift for brand affinity and 18% higher lift for purchase intent responses than traditional banner ads.”

But the question is, WHY NOW?

There are still many marketers who are still not able to grasp the concept of native marketing.

According to a survey by Copyblogger, nearly 50% of marketers still have no idea what native advertising is all about and only 3% are thorough with the concept of native advertising.

Seo Phoenix Arizona

So isn’t it this a wonderful opportunity to reap the benefits of a digital marketing tactic your competitor know nothing about?

Yes, it is.

Reasons Your Company Should Use Native Advertising

Since websites are literally breathing in an internet world of ad blocking, ad skimming, ad skipping and free ad streaming services, marketers have actually run out of options to make their digital marketing strategy a success or make a niche in the online world. Well, they just need to put in one single extra tactic- Native Advertising.  As mentioned before native advertising is a form of paid advertising which resembles the form and function of the content in which it appears.

As a Reputed Mobile App Development Company in Phoenix Arizona, the experts of Etoile Info Solutions has curated few reasons why your company should use native marketing.

Let’s dig in!

People want to watch and share good content: For all those who still live in a wonderland thinking that people won’t pay much attention to the native advertising, the watch this video Microsoft created to ask users to reconnect with the new Internet Explorer. This native video is an epitome od excellence and did a wonderful job reminding people the perks of being a 90s kid. The video’s 50+ million views are all we need to know what the craze is all about.

Consumers don’t want to be JUST sold: According to a research, millennials are very clever in determining when brands are selling to them. And they simply hate it. More than 51% of millennials between the 18-44 years of age feel that branded content has more credibility than traditional advertising. This isn’t something new; you can see this trend everywhere. Young people tend to block ads and they go by the words of influencers than rely on TV commercials.

Help spread real ideas: Good native advertising isn’t only restricted to product or service promotion, they are formed to harbor emotions, educate and entertain. This method helps brands to pay attention to the various social issues, make people love and laugh and increase their brand awareness through high-quality content. This is the type of content people want and look forward to.