3 Time-Tested Strategies for Rebranding

One would surely agree that for a brand it is important to develop an instant connection with its customers. While embracing re-branding, one needs to stay with the trend whilst maintaining the connection and the integrity of the original branding. Practically, this is much more difficult than it seems. They say that re-branding is successful only when people of all age groups can make out that it’s the same company but with a new look.

3 Time Tested Strategies for Rebranding

Here are some effective tips to gain success in this aspect:

  1. Create a vision

First things first, it is imperative to create a vision or feeling which would be represented by the brand. Irrespective of the size of the business and the type of product/service offered by it, the brand should evoke a certain sensation, to which the audiences can easily relate to. It is important to note here that there is no right or wrong way to go about this. One needs to explore deep and come up with creative ideas to represent the identity of the brand. For assistance, one may take the help of Etoile Info Solutions, a reputed website development company in Arizona. It also serves as an SEO company in Phoenix and offers expert web solutions to varied industries.

  1. Make it memorable

At times organizations opt for a totally new design which is in no way related to the earlier one. This, of course, needs to be done intelligently, because customers are habituated to the original design and a complete revamping of the same is likely to create some confusion in their minds. The trick is to create a design which reminds of the original one and yet has its own identity. This can be achieved by trying out new fonts, icon styles, and placements, whilst keeping intact the color of the original design.

  1. A Visual Message

Apart from representing a feeling, the brand should also render a visual message, which would be distinctly understandable, no matter whether it is used as a logo, icon, or text. This message may be loud or may have a quieter tone.

For more tips, one may get in touch with a branding and website designing company in Arizona. Here are 3 Things to Consider Before Redesigning a Website.

Web Development Company In Phoenix Arizona AZ Spills the Beans About How to Use the Homepage to Boost Conversions

The homepage offers a sneak peek of what the site is all about. Of course, if the visitors like what’s been put up on the homepage, they would surely proceed to get their desired information. It is this section through which visitors form an opinion about the company, interface, and the product/service. With the assistance of a web development company In Phoenix Arizona AZ one can create an impressive homepage, which renders a compelling reason for potential customers to further browse the site, thereby leading them through the conversion funnel.

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Here are some tips to craft a great homepage that would help in garnering high conversions:

An Impactful Value Proposition

It is the homepage where one positions the brand in front of potential customers. Those visiting this section should instantly be able to identify and connect with the value proposition of the product. The key is to make it impactful and effective. It is a good idea to incorporate a clearly visible and prominent call-to-action button, thereby guiding visitors towards a favorable action. For expert guidance, one may get in touch with web development company In Arizona AZ.

List out the names of eminent customers

Listing out names of big customers goes a long way in building trust. It convinces the potential customers that there are many people out there who regularly use and rely on the product.

Mention the number of users

If one has a large number of users/subscriber/customers, it’s a great idea to flaunt it on the homepage.

Testimonials

Statistics reveal that a customer makes his/her purchasing decision based on customer testimonials & reviews, rather than what the company brags about its products. Incorporating testimonials from renowned brands and personalities adds more trust and confidence in the minds of visitors.

Case Studies

Wherever possible, one may include case studies on the home page, which would give prospects a fair idea about how the product can help them. By going through real-life scenarios, customers can comprehend how the product will optimally fit in their own unit or lifestyle.

One should always remember that a homepage should be intuitive and useful at the same time. For more advice on this aspect, one may get in touch with Etoile Info Solutions, a reputed website designing agency