One would surely agree that for a brand it is important to develop an instant connection with its customers. While embracing re-branding, one needs to stay with the trend whilst maintaining the connection and the integrity of the original branding. Practically, this is much more difficult than it seems. They say that re-branding is successful only when people of all age groups can make out that it’s the same company but with a new look.
Here are some effective tips to gain success in this aspect:
- Create a vision
First things first, it is imperative to create a vision or feeling which would be represented by the brand. Irrespective of the size of the business and the type of product/service offered by it, the brand should evoke a certain sensation, to which the audiences can easily relate to. It is important to note here that there is no right or wrong way to go about this. One needs to explore deep and come up with creative ideas to represent the identity of the brand. For assistance, one may take the help of Etoile Info Solutions, a reputed website development company in Arizona. It also serves as an SEO company in Phoenix and offers expert web solutions to varied industries.
- Make it memorable
At times organizations opt for a totally new design which is in no way related to the earlier one. This, of course, needs to be done intelligently, because customers are habituated to the original design and a complete revamping of the same is likely to create some confusion in their minds. The trick is to create a design which reminds of the original one and yet has its own identity. This can be achieved by trying out new fonts, icon styles, and placements, whilst keeping intact the color of the original design.
- A Visual Message
Apart from representing a feeling, the brand should also render a visual message, which would be distinctly understandable, no matter whether it is used as a logo, icon, or text. This message may be loud or may have a quieter tone.
For more tips, one may get in touch with a branding and website designing company in Arizona. Here are 3 Things to Consider Before Redesigning a Website.