How to choose the right web design agency?

A new website Development Company should have the required potential to boost your company sales and to direct maximum traffic to your company site with their proper SEO. There are many website development companies in Phoenix and Web Designing Company in Arizona who offer excellent websites that ensure a great internet representation for your business. A bad choice of web Design Company may cost you future business prosperity. You need to recognize the essential qualities of a website development company.

Read Also: Get Great Websites From the Best Website Designing Agency in Phoenix Today

The main criteria is to search for companies with good past experience. A good company should have a team of well-qualified developers who work together on a project. Working with a team of developers helps you create a dynamic website especially e-commerce websites.

Check out the Best Web Design Company Portfolio

From the company portfolio, check out the list of the past clients they have worked with. Check out their reviews to get an idea of the client’s feedback. This gives you an idea whether to proceed with the company or not.

Professionalism

Before finalizing, meet the website developers to know about their skills and their professionalism. If a team asks you plenty relevant questions, it is likely that they will give you a good website with all the company details. Also ensure that the company adheres to strict rules and time-frames. For an e-commerce site, the tie up with the company has to be long-term as they will need to constantly upload the new products. Hence, it is necessary to hire a company with whom you feel you can work for long-term. The team should be always available for communication. For more information you can visit www.etoileinfosolutions.com

Now, you know how to hire a best Website Development Company in Phoenix. Hope you have found this article informative.

Interact with Friends Using a Blog by Website Development Company in Phoenix

When we say something and mean it, we blog. We tell the world about it and though many may disagree, there are our friends who will support our thoughts and give suggestions. This is the face we have in the world – a window if you may through which we each other on the internet. So, it is important that we keep this interaction simple and effective. We don’t want to waste our time and effort.

Here are the things that matter for bloggers
  1. Pick Good Topics: To this end, we choose the things we want to say. There are social blogs where we discuss just anything there is under the sun. But, if you are promoting a product or selling baskets or handicraft, you must stick to one topic. You can get a good, attractive website from the Website Development Company in Phoenix. This is because you get social recognition – people you know and those who visit your site will look forward to your products.
  2. Get Search Engine Rankings: And you get search engine recognition – the search engines like Google, Bing, and others use algorithms to classify all websites on the internet. If you give reliable on one specific topic and talk about the different aspect of the same topic all the time, they will list you as a reliable source of information on that topic. This will boost your search engine ratings.
  3. People Express Themselves: Moreover, a blog is a place where your friends and regular visitors want to say what they feel about your product. It may not always be nice but they are there because they feel they belong. It is up to you to make them feel like they belong and keep them there until you are able to change the way they feel or get them to make more suggestions for your site improvement. Improve your website with SEO services in Phoenix Arizona. It will help your site work better. For more information visit etoileinfosolutions.com

When we want the face on the internet to smile, we need the assent of our friends. By making it agreeable to all the visitors, it gives us a peace of mind. By making our voice heard on the internet, we gain our identity. And, though the matter we express may not be any earth-shattering item, it keeps our corner intact. If anyone wants an opinion about the atmospheric pollution control methods, we know what to do. We will offer at least one solution that will help save the world. Sure, that is what everyone wants to do.

Read Also: Improve Website Visibility with SEO

Are There any Difference between User Interface and User Experience?

For the SEO experts of a leading Company in Seo Services in Phoenix, the struggle to understand the actual meaning or to put in better terms, to understand the difference between the two conceptually interlinked terms is going on for quite a long time.

Earlier the problem wasn’t really that prominent because of the minimal nature of web design and development technologies that were being used. Today the internet is filled with abundant of different web design layouts and development languages that have made the gap between the two all the more distinct. Though used interchangeably, when explained separately, both the terminologies do present the users with different elements of the human-computer interaction and this is what we are going to talk about and deconstruct these terms word by word to reach to the utter depths of their meanings.

Before we get down to the task, laying out strikingly dissimilar differences between the two terms a result-oriented agency offering seo services in Phoenix Arizona would first like you to understand the meaning of the two terms.

What is User Interface?

User Interface (UI) design is the large and evolving arena. Theoretically speaking, it is the amalgamation of different website content (text, images, videos, webinars, documents, etc), form (Buttons, headings, labels, text fields, menu, navigation bar, drop-down lists, check boxes, graphic design, etc), and user behavior (What will happen if I click/check/drag, type etc).

It takes a lot of experience, keen attention to detail, a lot of practice, and a lot of user testing to get to the core of successful user interface design. Being a user interface designer requires your senses to visualize and practices to mold according to what the users deem qualified of being a flawless and perfect user interface design. A top-notch and highly converting user interface revolves around the boundaries of engaging, interactive, aesthetically magical and emotionally driving to make your products more lovable and beautiful and website all the more approachable.

Read Also: What is Session Replay?

What I see an idle way of going about developing a user interface design is to visualize the entire product buying experience a sort of journey, which presupposes visiting a website all the way to the final check out page. Every user that takes on the task of downloading your app from the abundant of other apps available in the App Store/web, all the way through using it, completing a plethora of tasks and perpetrating goals within an app view this as a journey and that journey needs to be delightful and streamlined one.

What is User Experience?

Surfaced in the late 1990s, the term user experience was conceived by cognitive scientist Don Norman when he was assisting the Advanced Technology Group at Apple as vice president.

Here is how he defined user experience,

“‘User experience’ encompasses all aspects of the end user’s interaction with the company, its services, and its products.”

Also Read: Explore the World of AR and VR with Google’s Open Library “Poly”

Basically, user experience carries with itself a broad range of disciplines that primarily circumnavigates around user’s easiness to smoothly explore the nooks and crannies of a website or an application. User experience as visualized by many isn’t only the visual interaction between your product and a user.  This concept covers varied dimensions of the entire journey a person takes while exploring the depths of your application.

UX compasses the following customer journey facets,

  • The complete process the user has to go through to reach to your company’s product.
  • The string of actions users carries out in order to interact with the product interface.
  • The pool of emotions and reactions that arise when they try to accomplish a particular task.
  • The first impression (which can also be the last) they take away from the first journey they took of your application.

UX designers are responsible for weaving out product layout that successfully delivers a product or service that fulfills the expectations and needs of the customer along with ensuring that they able to accomplish their goals seamlessly and smoothly.

What differentiates User Interface from User Experience?

Now, it is really hard to pinpoint differences between the two terms, though we have chalked about definitions and the elements that make up these two terms, stating differences between the two terms is literally like asking the difference between a pizza and the ingredients with which a pizza is made, or the difference between a water bottle and the material with which a water bottle is made.

UI and UX are different to the point that UI is the structuring of individual digital interfaces, while UX encompasses designing and structuring the overall consumer experience or the journey from the initial app download or website visit to the final product checkout page.

Read Also: Everything You Need To Know About Cybersquatting/ Domain Squatting

In a nutshell, UI is the part of UX, but that simply doesn’t imply that UI is a small and meager part of the UX. Both the jobs are big enough that neither can be accomplished with the successful implementation of the either. Revolving around both the terms are the different concerns, objections, tasks and different skills and mindsets. User experience is responsible for answering the bigger questions that are, why are people coming to your site? What do they want to do and how are you going to help them to do it? A user interface, on the other hand, is trying to give answers to these important questions by developing interactive and seamless digital interfaces to make a emotional connection with a user. Research is a vital part when it comes to designing user experience, this is the only way of knowing what makes a user tick, which interactions can bring out the desired reactions from the users and thereby build easiest, engaging and streamlined interactions. Both the UX and UI designers have somewhat similar goals to accomplish.

  • The final product is living up to the expectations of the user/ customer.
  • The final product is liked by the user/ customer.
  • It is the user who’ll use the product, not the designer, so it is quintessential to determine how the user will engage with the products and services, not the other way round.

Websites with Great UI

MailChimp

Airbnb

Airbnb-great-UI

Boosted Boards

boosted-board-great-UI-compressor

Paper

Paper-great-UI

Dropbox

dropbox-great-UI

Comprehensive Guide to Convert a Website into Android Application using Android Studio

The skilled and experienced developers of a reputed Website Designing Agency in Phoenix AZ have laid down steps to convert a website into an android application using Android Studio. They say that if you are seriously on the lookout for a way to convert a website into an Android mobile application, then you are certainly not alone in this search. With the increased availability of smartphones and internet connection, customers these days rely more on their smartphones for carrying out day-to-day shenanigans. This increased mobile dependence has geared small as well as large Multi-National Corporations (MNCs) into taking their business mobile. Those who are still not harboring the endless potential of the mobile, then they are definitely missing out on large business opportunities.

If you are still not convinced with our train of thought, then just consider this, almost two decades ago when websites were sneaking their way into the lives of small business owners, websites played a very important part in helping businesses garner huge traffic, increased sales and astonishing profits. Today, having a website is considered a key factor in a small business’ success today. So, what was once a trend has now become a full necessity. Don’t you think the same is applicable to mobile apps? We strongly believe it is.

The skilled website and mobile developers, as well as the seo experts of a high acclaimed agency in Seo Services in Phoenix Arizona to help businesses stake out their own spot in the mobile frontier, have put together steps to convert a website into an android application using Android Studio.

Just take in these steps, follow them step-by-step and you will be ready with a fully functional mobile application. There is an element which is used if you want to structure a web application (or just a web page) as a part of a client application, which is WebView. WebView is actually an extension of Android’s View that enables mobile developers to have the full view of the web pages as a part of their activity layout- XML(layout) file or Java class.

Step 1: The first and pretty obvious step is to take a responsive website that you want to convert into a mobile application. The thing you have to make sure is that the website you are choosing should be fully responsive (mobile friendly) website. Here we are for the sake of explaining the whole process to you taking a hypothetical example of our own website www.websolutioncentre.com  to convert into an android application using WebView which is a Mobile responsive site.

Read Also: Explore the World of AR and VR with Google’s Open Library “Poly”

Step 2: Start with creating a new project in Android Studio and name it WebSolutionCentreWebViewApp.

Step 3: Now open res →→→→→  layout →→→→→→ activity_main.xml (or) main.xml, create the interface of the application and then incorporate webview element to it.

MainActivity.java class

 

Step 4: Next, open the src  →→→→→  package  →→→→→  MainActivity.java. After this you need to first declare a webview variable, then enable the JavaScript and load the URL of the website you have chosen to convert into a mobile application.

MainActivity.java class

 

Step 5 Now you have to grant internet permission to the xml file. For this Open AndroidManifest.xml file and to it add internet permission just after the name of the package. This step is important to carry out as it will let the App load data directly from the website.

The code is this way:

App load data directly from the website

Step 6: After adding the internet permission to the application, the application is complete. But you will witness one minor glitch that the application will open the links in the browser and not in the application itself. The way to rectify this problem is to add a line of code in your MainActivity.java class.

mywebView.setWebViewClient(new WebViewClient());

Step 7: Now your application needs some back buttons, for this, you have to add this line of code to your MainActivity.java class.

public void onBackPressed() {
if(mywebView.canGoBack())
{
mywebView.goBack();
}

else{
super.onBackPressed();
}
}

Here is the final activity_main.xml code

<?xml version=”1.0″ encoding=”utf-8″?>
<RelativeLayout xmlns:android=”http://schemas.android.com/apk/res/android”
xmlns:tools=”http://schemas.android.com/tools”
android:id=”@+id/activity_main”
android:layout_width=”match_parent”
android:layout_height=”match_parent”
tools:context=”com.example. WebSolutionCentreWebViewApp.MainActivity”>

// WebView Element
<WebView
android:id=”@+id/webview”
android:layout_width=”match_parent”
android:layout_height=”match_parent” />
</RelativeLayout>

Here is the final MainActivity.java complete code:

package com.example.webviewapp;

import android.support.v7.app.AppCompatActivity;
import android.os.Bundle;
import android.webkit.WebSettings;
import android.webkit.WebView;
import android.webkit.WebViewClient;

public class MainActivity extends AppCompatActivity {
private WebView mywebView;
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_main);
mywebView = (WebView) findViewById(R.id.webview);
WebSettings webSettings= mywebView.getSettings();
webSettings.setJavaScriptEnabled(true);
mywebView.loadUrl(“http://abhiandroid.com/”);
// Line of Code for opening links in app
mywebView.setWebViewClient(new WebViewClient());
}
//Code For Back Button
@Override
public void onBackPressed() {
if(mywebView.canGoBack())
{
mywebView.goBack();
}
else
{
super.onBackPressed();
}
}
}

I hope this blog will be able to help you understand how you can easily convert your website into a mobile application using Android Studio. Do let us if you find this blog useful by simply leaving your comments in the comment box below.

App Store Optimization Trends to Watch Out for in 2018

The mobile app developers of a renowned Phoenix Web Design Company start with this simple Statista statistic, “There are about 2.2m apps on the Apple App Store in January 2017 and 3.3m of them on Google Play in September 2017” and we are pretty adamant about one simple logic that these figures are surely going to skyrocket in the future, not the other way round.

If you don’t believe us, then there is a graph to prove what we are saying. Have a look.

Web Designing Company In ArizonaWeb Designing

But why people should choose your app to download and not so many others in the Apple Store or Google Play store. There has to be a solid reason or the value you are providing the customers through your app that will motivate them to download your app and use it on a daily basis. But for people to judge your app they need to be aware of the fact that your application exits in the Google or App Store in the first place. With so many applications already gracing the Apple and Google App Store, it becomes quintessential for people to increase their app’s visibility among all these competitors.

In the most practical of ways, there are two ways of how people will know of your app and install it on their mobile phones in the first place. First, through advertising, be it online or offline or any sort and second is directly searching your app on an app store. The mobile app installs that are the result of the app store’s inbuilt app search module are known as organic app installs.

Phoenix Web Design

The mobile app developers of a renowned Website Designing Agency in Phoenix AZ feels that if you are leveraging the full potential of organic app installs, then you are greatly losing out on a large chunk of valuable app users. Organic app installs are vital to the success of your brand’s mobile application since these installs are made by customers with a clear search intent that they know about your mobile application, they feel that your application is tapping in the huge need gap and they want to download it. This isn’t the case when they see your app advertised, because that time they don’t feel they need your application or if you are targeting any need. Organic app installs ensures a higher quality customer relationship from the first point (app search) to the last (app install).

 

So, the point we are trying to put here is that discoverability plays a huge role in determining the success of a mobile application. That is why App Store Optimization abbreviated commonly as AOS is the great and the only way to make your presence felt in the crowded app store. Since we are going to discuss the various AOS trends for 2018, let’s first refresh our memory as to what App Store Optimization is?

Let’s get started.

What is App Store Optimization (AOS)?

The App Store Optimization or (AOS) is a part of search engine optimization that ensures your app is going by the app ranking criteria and is securing the first place in the Google Search Engine Result Page (SERP). App Store Optimization (AOS) is a great way to boost your ranking on Google Play Store and Apple Store. It ensures that you are having all those features and qualities that are enough to outrun your competitors in the race of app store traffic and app downloads.

But the real question here is how online marketers get on the task of optimizing apps for better discoverability and visibility in an app store?

Etoile Info Solutions has put together several app store optimization techniques that will help you up your mobile app game in 2018.

Look for Right App Store Keywords

  1.  The major aspect for securing a top position on App store search rankings is by selecting the right app store keywords.
  2.  But, don’t go about putting only the popular app store keywords just to be ranked higher on app store search. Chose keywords that are relevant to your app.
  3.  Also, I don’t know how many people are aware of the fact that the words in the user app reviews are also indexed by the app store search engine. That’s why for quality and effective app store keywords, review mining is a great technique.

Also Read: Let’s Talk About UX Copywriting

Look For SHAREit – Transfer & Share

SHAREit - Transfer & Share

4.If you are launching a new app then use app store keywords with low difficulty and reasonable popularity. After an initial momentum, use app store keywords with higher popularity and reasonable difficulty.

App Name

  1. The next in queue is the app name which must be decided considering all the keywords you have finalized. According to a study, “using keywords in your title can result in up to 10.3% increase of rankings.” Google, as well as Apple’s app search algorithm, look for keywords in the app name when a user puts in an app store search query and give higher priority to those apps that contain the words similar to the search input.

Key words in the title Worth It

  1. Use your brand name in the first, no rocket science, followed by few vital keywords separated by a dash or a semicolon.

Gboard – the Google Keyboard

Gboard - the Google Keyboard

1Weather: Widget Forecast Radar

1Weather Widget Forecast Radar

App Description

  1. It is obvious that if you are instilling app store keywords in your app name and tile, the app description must also be loaded with it. But don’t go overboard with keyword stuffing, because that will cause app store search engine to penalize your app instead of ranking it.
  2. Google app store search engine does take into consideration keywords and pulls them from your description to be your app store keywords. Incorporate them sensibly so that they can go seamlessly and naturally with the app description.
  3. iOS App store search engine does not take into consideration the keywords you have incorporated in the app description. But that doesn’t mean you can let go of the app description game altogether.

iOS wants online marketers to be detailed with the app description, what it does, what value it is providing, features, advantages, social proofs, awards, and honorable mentions your app has received.

Read Also: What to keep in mind while hiring an SEO service provider?

In-app purchases

  1. Both Google and iOS evaluate the names of In-app purchases (IAP) and index them in the app store search.
  2. Your mobile applications’ In-app purchases should be app store keyword optimized, should have their display names, promotional images, and descriptions. You can display a maximum of 20 IAPs on your product page.

mobile applications

App Icon

  1. We have an interesting statistic to match this point too. A great and impactful app store icon can increase downloads by up to 560%.
  2. Keeping the purpose of your application in mind, design a simple, creative yet eye-catching app icon that can tell all about your app in a single square icon.
  3. Color, shape and the frame you are using also plays a vital part in increasing your app downloads.

App Icon

Screenshots

  1. The screenshots of your app play a major role in telling the users what the app is about and what all features it boasts.
  2. According to a study, using at least two best screenshots of your app can boost your conversions by up to 25%.
  3. Every screenshot you are using should portray a different feature of your app and what all users are going to get upon downloading it.
  4. Just make sure you are keeping your screenshots in a vertical position since they are easier to see on the narrow screens.

Screenshots

Preview Videos

  1. Though making a video is quite time-consuming and expensive, it can increase install rates by more than 20% in the Apple App Store and by 35% on Google Play, according to StoreMaven.

Preview Videos

I hope these app store optimization (AOS) tips will help you to increase your app downloads in 2018. If you have more tips and suggestions you want to recommend leave your comments below.

 

 

4 Superlative Website Navigation Practices For 2018

The web designers and developers of a highly acclaimed Phoenix Web Design company, Etoile Info Solutions says that website designing and development is a very dynamic world, which means you can’t stay glued to the old trends and techniques for years. Every year we see the world of website designing and development plastered with new developments whether it is the drop-down menu, breadcrumb menu, mobile-friendly navigation, broken links or heatmaps, it is quintessential to stay true to these developments and implement them accordingly on your website navigation.

Small details and functions on your website can make a huge impact on the overall functioning of your website. How well you are structuring and labeling your website navigation will determine how well your website will perform in the eyes of your target audience. Proper website navigation is important because,

It can affect the website traffic: Website navigation is a determining factor for search engines to rank your website which is again an important factor when talking about the website traffic because you’ll get good traffic only when you’ll rank high on search engines.

It can affect conversions: The more complex a website, the more it will be difficult for customers to navigate thus lower conversion of potential leads into customers.

Here are 4 superlative trends you need to watch out in 2018.

MENU is the heart of your website: It is through a menu that you reach the deep ends of a website and navigates different web pages meant for the user perusal. Menus can be placed in different locations of your website like header, footer, sidebar and numerous other locations. The location of the menu should depend entirely on the type of website you have, the idea is to choose a website that works the best for your website. There are numerous types of website menus like

  • Interactive navigation.
  • Sidebar static navigation
  • Navigation in websites which are parallax powered
  • Hamburger menu
  • Multimedia-based menu
  • Centered layout Navigation
  • Huge dropdowns
  • Footer navigation

MENU is the heart of your website

The font, color combination and the design of the menu should also be such so as to be clearly visible to the visitors.

Website Navigation on Mobile Devices: With the increased demand for smartphones it is now very rare that people boot up their laptops or open their desktops to browse. Almost 50% of people these days use mobile phones to visit a website  or mobile applications. So it is important that you pay an undeterred attention on the navigation of the mobile layout of a website. But that doesn’t mean you can entirely transform the mobile navigation, it has to be similar to what website navigation offers.

Website Navigation on Mobile Devices

The order matters: Yes, the number and order of the items listed on the website navigation are also crucial. The items that are at the top and at the extreme bottom are the most impactful because this is where the maximum engagement and user retention lies. This phenomenon is known as the serial position effect, which is the end result of two cognitive biases.

Primacy effect: Items at the top of the list are easily remembered.

Recency effect: Items at the bottom of the list are easily remembered.

So make sure the items you want users to check surely lies in those particular areas, if of course, the list is long, otherwise, the best practice is to add only important and must-have items on the list, so that all come across as important ones.

Phoenix Web Design

Make Important Links Visible: A website is composed of multiple web pages. So, it is quintessential that your place important links to your website at an appropriate location where they are easily visible. If the web pages you want visitors to know about are available in the form of relevant links on your website, then the chances are that they’ll not reach your visitors that you intend to.

The Evolution of Google Search Engine Results in 2018

The experts of a leading Phoenix Web Design Company is reminiscing what Larry page once said in one of his orientations,

“We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.” – Larry Page, Co-Founder of Google and CEO of Alphabet, Inc.

I don’t think there is any other company in the world more inclined towards innovation and creativity than Google. We’ve all seen this company grow into a mega search engine over the past so many years and we simply can’t put this all onto the increased internet usage, technological developments and changing user preferences (though all this is, in fact, part of it), they earned the status by being the most meticulous organization in the world.

And their meticulousness is clearly visible in the plethora of changes being done to the lifeblood of their business, the mega evolving SERPs and Search Engine Optimization techniques to rank websites.

We are simply not restricting these changes to Mobile-first indexing, AMP and voice search, we are talking about the less talked about but definitely-making-the-different kind of changes. In the past one and two months, Google has announced and started experimenting with a variety of SERP alterations that are definitely going to shake the landscape of search engine result pages.

Let’s have a look at how Google is changing the search engine result pages.

Length of Snippets in Search Results: In mid-December 2017, Google has officially increased the length of rich snippets in search engine results. They have definitely made some modifications to the way it displays snippets in search results. Earlier the length of the snippets was restricted only to 160-235 characters, but now the Google results are showing results with snippets increasing even 235 character limit and falling somewhere between 300-320 characters.

In most of the cases these snippets will dynamically change, purely based on the nature of the search query. The snippets are designed to answer efficiently the user’s question without having them to click on the linked page. If Google will not be able to fetch out an answer from the content of your page, the snippet will likely to remain at 160 limits.

Seo Phoenix Arizona

Introducing the Answer Carousel: What are these? Let me refresh your memory. Are you seeing Google display certain questions with small answers just below the first result snippet naming Best Answers? Yes, those answers are Google’s way of testing out its new feature that employs a carousel structure for answer snippets to a given search query. The main motive behind incorporating these Answer Carousels is to let users find the answers on the search page without clicking on the linked links.

Seo Company

Knowledge Panel Incorporations: Google is updating how they are going to display its product-knowledge panels on mobile so they can give even more details about the specific products in the search results.

Google has officially confirmed the same in its Keyword blog, stating,

“Today, we’ve added more images and related searches inside select Featured Snippets to help you learn even more about your topic, or to discover new things related to your interest.”

“For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result.”

Local Listing

For those who are not aware of what knowledge panels are, it is the block at the beginning of the SERPs that displays an extracted answer from a given web page.

Google is Working Hard towards Connecting Online Shopping Ads to In-Store Sales

This year’s Google SMX East event is like a box of Pandora, unleashing something new at every turn. Just like every other new development, this one has also been rolled out keeping in mind the latest market and consumer behavior trends. The inception of Showcase Shopping Ads has completely altered the way companies have previously showcased ads. The feature allows companies to put together different but related products and display them together to introduce their company or brand. The feature will allow consumers to mull over their options by seeing them against the setting they want to have them in or by simply grouping them together to have that impact, will increase the chances of in-store sales.

Web Designing Company In Phoenix

Some statistics to back online-to-offline innovations

  1. 9 out of 10 of retails sales take place at physical store location.
  2. Ecommerce has grown 23% as compared to the traditional retails with only 6%
  3. 50% of consumers who do a local search on their smartphone visit a store within a day.

According to Google’s data that they have earlier showcased revealed that they have witnessed 3 times increase in brand searches and there have been 32% more click-assisted conversions leading to a physical storefront sale.

Google has also rolled out certain logos and filters that help shoppers customized their search results based on the sizing, price range, style and more. Also, there is a very cool option called “Similar Looks” which will fetch consumers results based on a user’s previous clothing preferences.

Web Design

As a Website Designing Company in Phoenix Arizona, we can say that instead of displaying individual products, new Showcase Shopping Ads allow users to see product collections published by both local and online merchants.

25 Things to Look Out for When Designing and Developing a Website

According to the experts of a Leading Phoenix Web Design Company here are few things everyone should take care of before they get down on their journey of designing and developing a website. Since these days websites are not a mere representation of a website but also a medium for companies to grow their business.

25 Things to Look Out for When Designing and Developing a WebsitePhoenix Web Design Company

1. Domain: While deciding on the domain name, opt for simple, small and memorable approach. Go for a name that can reflect your brand’s image

2. Hosting: Hosting packages should be finalized depending on the nature of your website. Opt for a reliable one that can take the pressure of multi-media present on your website.

3. Code Authoring: CSS3, HTML5, PHP, JQuery, JavaScript- Each language has its own set of rules and guidelines, which is beneficial if you want to standardize your end product.

4. RSS Feed: If your website is content-rich – blogs, new sites, articles and is updated on a frequent basis, then it is advised to have an RSS feed to keep your website users in close proximity to fresh content.

5. Nature: What type of website do you want to build: business, corporate, e-commerce, blog, community, forums, classifieds, gallery, gaming, new etc?

6. Clear Design: For visitors to interact with your website content, develop clear and appealing designs to help them stay hooked.

7. Color Palette: Colors play an important role in enhancing the overall look and feel of your website. Different colors evoke different emotional responses.

8. Branding: How well you are portraying the image of your brand? Always position your professionally designed brand logo on the upper left corner of your website which will attract customer’s attention in a go.

9. Functionality: Is your website working properly across different browsers? Are contact forms, customer feedback sections and customer inquiry forms working fine?

10. Navigation: Visitors will only entertain the idea of further exploring your website if they can easily find what they are looking for.

11. Sitemap: Clear sitemaps will help search engines determine how often you are updating your website and the type of content you are putting there.

12. Usability: The user interface of your website can make or break the reputation of your website. Usability tests can help you find areas of improvement. Effective usability can harbor customer attention and evoke business.

13. Content: The visitors will flock to your website based on the content you are providing-informative and quality with the right dose of keywords to feed the search engines.

14. Site Load Time: Slow loading time is the prominent cause of website abandonment. It is also a major factor of usability and must be tested rigorously before the site’s official release.

15. Audience: The content, products, and services you’ll provide on your website should be determined based on your target audience.

16. Active Blogs: Featuring a blog on your website is a great way to update visitors about the latest products, stay connected with them and interact with your brand.

17. Call-to-actions: If you want your site visitors to finish what they intend to accomplish, then you need to provide them with attractive and effective call-to-action buttons. “Buy Now, Contact Us Now, Download Now”. Consider using bold and blaring colors.

18. Seo-friendly Code: For search engine spiders to get hold of the quality of content and grant you with a good search engine, it is important to have a clean and SEO friendly code.

19. Reachable form multiple browsers: When it comes to multiple browsers compatibility, keep these in mind- Internet Explorer, Mozilla Firefox, Safari, and Chrome. Make sure your website load seemly on all major browsers.

20. Responsive and mobile-friendly sites: With growing dependence of consumers on mobile phones it has become quintessential for website owners with existing web presence to develop a separate responsive and mobile reachable website.

21. Social Media: Social media integration on your website provides a great way to site visitors to promote your website, leave reviews and keep up with the latest news and developments.

22. Typogaphy: Good typography makes the art of reading smooth and effortless. A legible and readable font is important if you don’t want your visitors to pinch their eyes together while reading the text.

23. Captcha Tests: Captcha tests help differentiate humans from robots and ensure that only users are accessing your website resources.

24. Security: SSL Certificates should be put in place in order to keep impending security risks at bay. (Malware, Viruses, Hackers, Payment Frauds etc.)

25. Tracking and Analytics: Tracking and analytic tools help determine how your website is performing and provide areas where improvements can be made.

UX/UI Essentials: Typography in Mobile Applications

You have probably heard this many times that good typography is difficult to find, but what we feel and acknowledge is that good and accurate typography makes the art of reading smooth and effortless. When our eyes read each word in a line, it does so in small jumps, which is widely known as saccades, a term most of you might not have heard. We obviously don’t read letters, and as a matter of fact words, we take in the snapshots of a part of words and our brain registers them and look further what it expects to find. In case the brain was not able to make out what the text is actually portraying, it sends the eyes back to read the text and verify if the assumptions it has made was 100% correct. A good typography minimizes the amount of effort your eyes need to put in order to read along with a line of text.

Mobile devices over the last few years have seen a tremendous growth in regards to usage. 80% of internet users today own a Smartphone and users spend on average 69% of their media time on Smartphones. A typical Smartphone with sufficient battery life and powerful wifi can bring users a world full of valuable and infinite information. We all are living and breathing in a world full of mobile phones and since every user today owns a mobile phone, it is our responsibility to optimize it for unhindered and better user experience. Now, how can you give users stellar UX and UI experience on a small screen without overloading it? Though the world of mobile apps is filled to the brim with multiple options to bring such change, as a leading Website Development Company in Phoenix Arizona AZ, we consider Typography in Mobile Apps the most important one.

Mobile design requires a significant amount of detailing, intricacy, and elaboration due to its limited screen size. The User Interface of mobile apps is made up of different elements, mainly smooth navigation bars, and tab buttons, side sliding menus, along with some aesthetic and graphic elements to highlight these elements. But even with the incorporation of these visuals elements, we keep the users hooked by communicating with them in a most traditional and roundabout way, i.e. via text. Communication plays a pivotal role in mobile design. No matter how and where you are developing your mobile app, it should clearly portray their intent and purpose. The objective of developing a mobile application is crystal clear, to develop a connection between the app and the user and help a user find what they are looking for in an app.

According to sources, 95% of communication over the internet is via text. Unfortunately, web designers are focusing on every major design element but this. Here an acclaimed Web Development Company in Phoenix Arizona AZ is talking about a field that has redefined over the years and typography has become a major design element in mobile apps.

What is Typography?

Going by Wikipedia’s apt definition,

“Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.”

Why is Typography so important in Mobile Apps?

  1. The role of typography is not just limited to filling up the spaces in the mobile apps, but to aesthetically complement the overall mobile application design. This will significantly empower the overall user experience and will increase user’s amazement within the app.
  2. Typography plays a vital part in triggering human psychology and doesn’t restrict only to being a graphic contributor. With right and effective choice of typography, it becomes easier for the app users to connect with the overall app usability.
  3. It is a matter of fact that great design captures the attention of a user in a blink, but to prolong that attention, typography plays a very quintessential role. That is why it is must to build a typographic hierarchy which is a part of the visual hierarchy in the designing context which guides the user attention and helps them explore an application.
  4. When typography done right, it can help communicate better with the users. You can win trust and attention of the users with the selection of typography that gels well with the overall app design. You can highlight important details with typography and encourage users to take actions through words.

What are the best practices in mobile typography?

Font Size: Let’s talk about Apple’s take on this. Apple in its website devoted to developers has clearly mentioned that “Your font will be no good if users can’t read it, no matter if it’s the most beautiful font in the world.” According to the Cupertino multinational technology company, font size ranging from 11 to 17 points is apt for iOS devices and 35 and 50 characters per line, which is somewhere close to what needs to be done in Android Apps. The screen of mobile phone ends, before they can even start, so use them wisely.

Font Style: The selection of font style says a lot about your mobile app and what you are trying to portray with it and it is something which is often sidetracked or simply plucked from the library. The type of font style you are selecting largely depends on the type of content you want to display. This is because fonts can express really well. Opt for curvier and thinner fonts and kick aside over-decorative and gaudy fonts that look shabby on a small screen. Below is the list of the best free mobile fonts to use for your design projects.

Leading: In the typography context, leading is the space between the baselines of consecutive lines of type. Since there is major screen size issue with mobile phones, leading is significantly smaller than desktop versions. Leading in mobile phones should be a little bit tight as compared to the desktop. Too much wider and shorter leading can entirely break the overall user interface of your mobile app. In mobile phones, the standard leading should be 120% the point size of the font.

Kerning: It is defined as the “distance between two letters”. It is the process of adjusting the distance between the characters. It isn’t something that is too important in the large space of typography, but definitely worth the attention. If you notice clearly, you may witness that sometimes the letter spacing between capital letters may lead to inconsistent kerning as compared to the spacing between lowercase letter. So divert your attention to this problem and maintain the space visually even.

If you would like to add something to this list, feel free to drop it in our comments box below.