App Store Optimization Trends to Watch Out for in 2018

The mobile app developers of a renowned Phoenix Web Design Company start with this simple Statista statistic, “There are about 2.2m apps on the Apple App Store in January 2017 and 3.3m of them on Google Play in September 2017” and we are pretty adamant about one simple logic that these figures are surely going to skyrocket in the future, not the other way round.

If you don’t believe us, then there is a graph to prove what we are saying. Have a look.

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But why people should choose your app to download and not so many others in the Apple Store or Google Play store. There has to be a solid reason or the value you are providing the customers through your app that will motivate them to download your app and use it on a daily basis. But for people to judge your app they need to be aware of the fact that your application exits in the Google or App Store in the first place. With so many applications already gracing the Apple and Google App Store, it becomes quintessential for people to increase their app’s visibility among all these competitors.

In the most practical of ways, there are two ways of how people will know of your app and install it on their mobile phones in the first place. First, through advertising, be it online or offline or any sort and second is directly searching your app on an app store. The mobile app installs that are the result of the app store’s inbuilt app search module are known as organic app installs.

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The mobile app developers of a renowned Website Designing Agency in Phoenix AZ feels that if you are leveraging the full potential of organic app installs, then you are greatly losing out on a large chunk of valuable app users. Organic app installs are vital to the success of your brand’s mobile application since these installs are made by customers with a clear search intent that they know about your mobile application, they feel that your application is tapping in the huge need gap and they want to download it. This isn’t the case when they see your app advertised, because that time they don’t feel they need your application or if you are targeting any need. Organic app installs ensures a higher quality customer relationship from the first point (app search) to the last (app install).

 

So, the point we are trying to put here is that discoverability plays a huge role in determining the success of a mobile application. That is why App Store Optimization abbreviated commonly as AOS is the great and the only way to make your presence felt in the crowded app store. Since we are going to discuss the various AOS trends for 2018, let’s first refresh our memory as to what App Store Optimization is?

Let’s get started.

What is App Store Optimization (AOS)?

The App Store Optimization or (AOS) is a part of search engine optimization that ensures your app is going by the app ranking criteria and is securing the first place in the Google Search Engine Result Page (SERP). App Store Optimization (AOS) is a great way to boost your ranking on Google Play Store and Apple Store. It ensures that you are having all those features and qualities that are enough to outrun your competitors in the race of app store traffic and app downloads.

But the real question here is how online marketers get on the task of optimizing apps for better discoverability and visibility in an app store?

Etoile Info Solutions has put together several app store optimization techniques that will help you up your mobile app game in 2018.

Look for Right App Store Keywords

  1.  The major aspect for securing a top position on App store search rankings is by selecting the right app store keywords.
  2.  But, don’t go about putting only the popular app store keywords just to be ranked higher on app store search. Chose keywords that are relevant to your app.
  3.  Also, I don’t know how many people are aware of the fact that the words in the user app reviews are also indexed by the app store search engine. That’s why for quality and effective app store keywords, review mining is a great technique.

Also Read: Let’s Talk About UX Copywriting

Look For SHAREit – Transfer & Share

SHAREit - Transfer & Share

4.If you are launching a new app then use app store keywords with low difficulty and reasonable popularity. After an initial momentum, use app store keywords with higher popularity and reasonable difficulty.

App Name

  1. The next in queue is the app name which must be decided considering all the keywords you have finalized. According to a study, “using keywords in your title can result in up to 10.3% increase of rankings.” Google, as well as Apple’s app search algorithm, look for keywords in the app name when a user puts in an app store search query and give higher priority to those apps that contain the words similar to the search input.

Key words in the title Worth It

  1. Use your brand name in the first, no rocket science, followed by few vital keywords separated by a dash or a semicolon.

Gboard – the Google Keyboard

Gboard - the Google Keyboard

1Weather: Widget Forecast Radar

1Weather Widget Forecast Radar

App Description

  1. It is obvious that if you are instilling app store keywords in your app name and tile, the app description must also be loaded with it. But don’t go overboard with keyword stuffing, because that will cause app store search engine to penalize your app instead of ranking it.
  2. Google app store search engine does take into consideration keywords and pulls them from your description to be your app store keywords. Incorporate them sensibly so that they can go seamlessly and naturally with the app description.
  3. iOS App store search engine does not take into consideration the keywords you have incorporated in the app description. But that doesn’t mean you can let go of the app description game altogether.

iOS wants online marketers to be detailed with the app description, what it does, what value it is providing, features, advantages, social proofs, awards, and honorable mentions your app has received.

Read Also: What to keep in mind while hiring an SEO service provider?

In-app purchases

  1. Both Google and iOS evaluate the names of In-app purchases (IAP) and index them in the app store search.
  2. Your mobile applications’ In-app purchases should be app store keyword optimized, should have their display names, promotional images, and descriptions. You can display a maximum of 20 IAPs on your product page.

mobile applications

App Icon

  1. We have an interesting statistic to match this point too. A great and impactful app store icon can increase downloads by up to 560%.
  2. Keeping the purpose of your application in mind, design a simple, creative yet eye-catching app icon that can tell all about your app in a single square icon.
  3. Color, shape and the frame you are using also plays a vital part in increasing your app downloads.

App Icon

Screenshots

  1. The screenshots of your app play a major role in telling the users what the app is about and what all features it boasts.
  2. According to a study, using at least two best screenshots of your app can boost your conversions by up to 25%.
  3. Every screenshot you are using should portray a different feature of your app and what all users are going to get upon downloading it.
  4. Just make sure you are keeping your screenshots in a vertical position since they are easier to see on the narrow screens.

Screenshots

Preview Videos

  1. Though making a video is quite time-consuming and expensive, it can increase install rates by more than 20% in the Apple App Store and by 35% on Google Play, according to StoreMaven.

Preview Videos

I hope these app store optimization (AOS) tips will help you to increase your app downloads in 2018. If you have more tips and suggestions you want to recommend leave your comments below.

 

 

The Evolution of Google Search Engine Results in 2018

The experts of a leading Phoenix Web Design Company is reminiscing what Larry page once said in one of his orientations,

“We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.” – Larry Page, Co-Founder of Google and CEO of Alphabet, Inc.

I don’t think there is any other company in the world more inclined towards innovation and creativity than Google. We’ve all seen this company grow into a mega search engine over the past so many years and we simply can’t put this all onto the increased internet usage, technological developments and changing user preferences (though all this is, in fact, part of it), they earned the status by being the most meticulous organization in the world.

And their meticulousness is clearly visible in the plethora of changes being done to the lifeblood of their business, the mega evolving SERPs and Search Engine Optimization techniques to rank websites.

We are simply not restricting these changes to Mobile-first indexing, AMP and voice search, we are talking about the less talked about but definitely-making-the-different kind of changes. In the past one and two months, Google has announced and started experimenting with a variety of SERP alterations that are definitely going to shake the landscape of search engine result pages.

Let’s have a look at how Google is changing the search engine result pages.

Length of Snippets in Search Results: In mid-December 2017, Google has officially increased the length of rich snippets in search engine results. They have definitely made some modifications to the way it displays snippets in search results. Earlier the length of the snippets was restricted only to 160-235 characters, but now the Google results are showing results with snippets increasing even 235 character limit and falling somewhere between 300-320 characters.

In most of the cases these snippets will dynamically change, purely based on the nature of the search query. The snippets are designed to answer efficiently the user’s question without having them to click on the linked page. If Google will not be able to fetch out an answer from the content of your page, the snippet will likely to remain at 160 limits.

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Introducing the Answer Carousel: What are these? Let me refresh your memory. Are you seeing Google display certain questions with small answers just below the first result snippet naming Best Answers? Yes, those answers are Google’s way of testing out its new feature that employs a carousel structure for answer snippets to a given search query. The main motive behind incorporating these Answer Carousels is to let users find the answers on the search page without clicking on the linked links.

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Knowledge Panel Incorporations: Google is updating how they are going to display its product-knowledge panels on mobile so they can give even more details about the specific products in the search results.

Google has officially confirmed the same in its Keyword blog, stating,

“Today, we’ve added more images and related searches inside select Featured Snippets to help you learn even more about your topic, or to discover new things related to your interest.”

“For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result.”

Local Listing

For those who are not aware of what knowledge panels are, it is the block at the beginning of the SERPs that displays an extracted answer from a given web page.

Are You A SEO Expert? Then Never Forget These Important HTML Tags Part I

Tags have a very important role to play in on-site search engine optimization. Tags have been developed with the objective of classifying content so that it is easier for the users and the search engines to understand the degree of importance each specific piece of content carries. But the real question that is plaguing the minds of marketers these days is: are HTML tags as vital today as they once were?

Well, answer this simple question, what’s the use of a website with a great design and a great website copy, if people can’t find the website? “Null”. Some researchers in their studies have found out that 93% of online experiences begin with a search engine.

top 3 google results

But, but, but… how will visitors visit your website when you are not even harboring somewhere near the first-page result of Google?

So companies pay Google to place their company ad at the top of the search engine result pages when companies Google for certain keywords.

paid ads

But, again, paid searches do not garner the type of traffic a company looks for when they opt for paid ads.

So with the surge of new and pronounced studies, it is revealed that organic ads get 70% more results than paid ads.(HubSpot)

research paid ads

So companies again thought the better of it and found out that in order to generate more traffic it is important to rank organically.

How? With the only language the SEO understands- TAGS

The company that has mastered SEO services in Phoenix, Arizona will tell you about important HTML tags briefly.

Title Tag

HTML title tag is arguably the most important and quintessential on-page SEO factor when it comes to increasing the website traffic. Think of titles as the chapter of your website, it needs to be clearly defined and compelling. Title tags help visitors as well as search engines to decide what your website is all about, the content you are displaying and what each page is trying to tell.

Title Tag Code: <title>WSC™:: Website Designing Company in Delhi | Website Designing India</title>

title tags sample

It is important to incorporate keywords that you target with your content in your title tag since they end up as links to your web page.

Meta Description Tag

Meta description tags give a brief snippet about your website to the users so that they can understand what you do and what your website provides with those 150 character summary. They appear just below the blue clickable links known as Title Tags in a search engine result page (SERP). If your website has a compelling Meta Description, it will not only help you rank higher on Google, but it will also sell the “click” with an appealing copy.

meta desc sample

Needless to say, the keyword that you have used in the title tag must also be used in the Meta description, so that the search engines can easily understand what your site is all about.

Header Tag

Header tag refers to the HTML attribute that is used to distinguish headings and subheadings within your content from other types of text. There are several different header tags. On the basis of your website format, you may have h1, h2, h3 and sometimes h4 and h5 tag. These tags usually display the relevancy and important each word or phrase has on the website page and can effectively help your search engine rankings.

 

Header Tag Code: <article>

<header>

<h1>Most important heading here</h1>

<h3>Less important heading here</h3>

<p>Some additional information here</p>

</header>

<p>Lorem Ipsum dolor set amet….</p>

</article>

To be continued….

What are the Pros of Implementing HTTPS?

There was a study conducted by the Peter J. Meyers of Moz revealing that “30% of Page-1 Google Results were secure HTTPS”. Shocking?Hardly! This spike in the HTTPS sites is a result of Google’s tirade stating that HTTPS is a favorable ranking factor and will be given preference over HTTP. Well, this particular statistic has grabbed a lot of attention since then and has given rise to one question in general, what are the advantages do HTTPS web services provide websites with that it was given so much weight in Google’s ranking algorithm.

Pros of Implementing HTTPS
What are the Pros of Implementing HTTPS?

But first, let’s understand what HTTPS is?

HTTPs, fully formed, Hypertext Transfer Protocol Secure, is a protocol that employs HTTP on a secure, encrypted and transport-layer security environment. HTTPs connection is used to encrypt connections to and from a site so that they can’t be accessed by any third-party invader. Now, it will be next to impossible for anyone to access data that flows between your site and the visitor. It is used to protect the transmitted transaction from going out. They are generally used for carrying out financial transactions and to protect website’s user from any kind of censorship by the government.

The HTTP secured website’s URL begins with https:// and you will see a lock sign ensuring that you are navigating in a secured, protected environment.

Now, let’s study the various pros of implementing HTTPS as listed by a reputable Web Development Company in Phoenix Arizona AZ.

Pros of Using HTTPS

Privacy: HTTPs plays a function of identity verification very efficiently. One of the major advantages of implementing HTTPs is that it ensures the website users that the website they are visiting isn’t a scam and they are who they are showing. HTTPs connection verifies your website on the server it is meant to be connecting to, so the visitors will have a piece of mind that they are in a secure environment.

Security: If the interaction between a browser and server is happening in the clear, it’s not rocket science that a third party site can easily access and alter the data transmitted between them. By taking over or in more understandable terms hijacking a connection, the third party site can easily alter the data sent from the server before it can finally reach the browser.

Google and SEO: Google wants only the best for their visitors. They want their visitors to visit only a secured and protected websites and, HTTPs fulfill the criteria. That’s why it is one of the favorable Google ranking factors. There has been a significant hike in the number of HTTPs site in the Google rankings.

What are the Different Varieties of Customer Churn?

Before we dive straight into the matter in question, let a Website Designing Company in Phoenix Arizona AZ aware you of few churn statistics.

Churn rate describes the health of your business. So it is important to ensure that your business is taking the right turns to reduce the churn rate and to improve the health of your business.

According to different studies and resources

  • Reducing churn by 5% can increase your company profits by 25-125%.
  • 70% of the times, the reason why customers switch companies has nothing to do with the product and everything to do with the quality of service.
  • If your customer service representatives are not responding to customers over social media, your churn can increase by up to 15%.
  • 82% of consumers have stopped doing business with a company because of bad customer service.

Keep these statistics in mind as we analyze the different varieties of churn.

Varieties of Customer Churn

varieties of churn

Subscription churn

Subscription churn is the percentage metric that calculates the total number of people who cancel your services during a given period, based on the number of people subscribed during that period. For example, if you have 100 customers and 20 had cancelled your services, you had a 20% churn rate.

Subscription churn

Gross Revenue Churn

Gross Revenue churn is described as the percentage of your revenue that you have lost during a given period due to customers cancelling, switching or downgrading.

Gross Revenue Churn

Remember customers with low purchasing power are most likely to churn more quickly than the customers with high purchasing power.

Net Revenue Churn

Net Revenue Churn is the best indicator that determines the health of your business. It is described as the percentage of revenue that your company has lost from existing customers during a given period.

For more blogs like these, refer to the blog section of a highly acknowledged website development company in Arizona, Etoile Info Solutions.

What is Native Advertising and what are Its Types?

Etoile Info Solutions has been delivering result-oriented and custom made Seo Services in Phoenix Arizona for a long time now. We know you all must be familiar with the concept of native advertising and what all it entails. But seeing the far end of the sea is not something everybody can accomplish. Native advertising is more than what we all think and this blog is everything “native advertising” and more.

What is Native Advertising?

Native advertising feels like an extended version of a publisher’s website. Confused? Let’s talk in simple and understandable terms. Native advertising is a form of paid media where the ad experience circumvents around the natural form and function of the user experience in which it is placed.

Form: Native ads complement the visual design of the experience they are placed within, and look and feel like natural content.

Function: Native ads must work in harmony with the native user experience and the various function so that they look and feel like natural content.

Examples of Native Advertising

The main purpose of native advertising is to look and feel like the content around it, native ads are often difficult to spot. Here are some examples of native advertising to help you understand its different forms.

Native Search Engine Ads

In the image below, you can see native search engine ads are designed to look exactly like the organic search engine results.

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Native Twitter Ads

Twitter’s promoted tweets are another form of native advertising. A promoted tweet looks just like any other tweet but is differentiated by the “Promoted by” text.

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Native News Feed

This is the form of native advertising where the promoted posts pop up next to real news in publisher’s new feed. Refer to the image below.

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In the dictionary of Native Advertising, these promoted posts can be “sponsored” or “branded”.

Sponsored: A brand sponsores or pays the publisher to create the content of the ad.

Branded: A brand pays the publisher to simply publish the ad.

Native Advertorial Ads

Advertorials are different from traditional advertisements because they are created to give the look and feel of articles appearing in publications. They are editorial content usually created to advertise a brand.

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Native Video Ads

Native video ads are focused primarily on education and entertainment. They are generally click-to-play or autoplay (muted) video ads, mostly 30 seconds in length. These can be published on numerous social media channels including Facebook, Twitter, Pinterest, and Instagram; video uploading platforms, such as YouTube; and even the content discovery network like Taboola.

Goals of Native Advertising

With native advertising, the marketer tends to achieve two main goals,

  1. To drive higher brand uplift and position a brand’s image in the customer’s mind.
  2. Compelling consumers to take one particular action which can be done through native search engine ads mentioned above.

Why adopt Native Advertising?

There are two main reasons why one must incorporate native advertising to their arsenal of digital marketing tactics.

1. Native ads grab a lot of attention. According to a study, 25% more consumers were measured to look at in-feed native ad placements (the most common editorial native ad format) than display ad units.

2. Native ads not only garner clicks, they also garner conversions. “Native advertisements registered 9% higher lift for brand affinity and 18% higher lift for purchase intent responses than traditional banner ads.”

But the question is, WHY NOW?

There are still many marketers who are still not able to grasp the concept of native marketing.

According to a survey by Copyblogger, nearly 50% of marketers still have no idea what native advertising is all about and only 3% are thorough with the concept of native advertising.

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So isn’t it this a wonderful opportunity to reap the benefits of a digital marketing tactic your competitor know nothing about?

Yes, it is.

Reasons Your Company Should Use Native Advertising

Since websites are literally breathing in an internet world of ad blocking, ad skimming, ad skipping and free ad streaming services, marketers have actually run out of options to make their digital marketing strategy a success or make a niche in the online world. Well, they just need to put in one single extra tactic- Native Advertising.  As mentioned before native advertising is a form of paid advertising which resembles the form and function of the content in which it appears.

As a Reputed Mobile App Development Company in Phoenix Arizona, the experts of Etoile Info Solutions has curated few reasons why your company should use native marketing.

Let’s dig in!

People want to watch and share good content: For all those who still live in a wonderland thinking that people won’t pay much attention to the native advertising, the watch this video Microsoft created to ask users to reconnect with the new Internet Explorer. This native video is an epitome od excellence and did a wonderful job reminding people the perks of being a 90s kid. The video’s 50+ million views are all we need to know what the craze is all about.

Consumers don’t want to be JUST sold: According to a research, millennials are very clever in determining when brands are selling to them. And they simply hate it. More than 51% of millennials between the 18-44 years of age feel that branded content has more credibility than traditional advertising. This isn’t something new; you can see this trend everywhere. Young people tend to block ads and they go by the words of influencers than rely on TV commercials.

Help spread real ideas: Good native advertising isn’t only restricted to product or service promotion, they are formed to harbor emotions, educate and entertain. This method helps brands to pay attention to the various social issues, make people love and laugh and increase their brand awareness through high-quality content. This is the type of content people want and look forward to.

Heatmaps Conversion Improvement Takeaways

Heatmaps as we have discussed in one of our older blogs “is an incredible evidence based marketing/ SEO tool that showcases how people are interacting with your company’s website. It is a way of analyzing exactly what people are doing and seeing on your website. Heatmaps are a small portion of JavaScript that can be placed on your website to track not only the links a user clicks on but also to track the mouse movements and the areas they click the most on.”

In this blog Etoile Info Solutions, a renowned company, delivering pragmatic and result-oriented SEO services in Phoenix is here to impart some new found discoveries made possible by heatmaps, specifically when it comes to increasing conversions.

Visitors look left: Vistors tend to spend more time looking at the left side of the website. So it’s beneficial to put vital information that you want your visitors to see and read on the left side of the website. But this might be different for languages that are read from right to left rather than left to right.

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Upper Left, Most Looked Area: The upper left-hand side is the most looked area of a page- visitors spend more time looking there than anywhere else on a page.

Website Designing Phoenix Arizona

With Scrolling Attention Span Diminishes: The more you let your website visitors scroll down, the less interested and engaged they get. So if you’re incorporating an essential conversion element on your website at the bottom make sure you are putting it at the very bottom.

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What you find appealing is what you buy: According to a study by Caltech, when it comes to high-speed shopping, graphics play a very important role than consumer preference. What you want to sell and what you want the visitor to buy must pop out. This means visually attractive images are an effective conversion tool.

Avoid carousels: Carousels aren’t much of a help in boosting your conversions. They are only effective if your customers don’t have any specific goal or item in mind. But if that isn’t the scenario restrain yourself from incorporating home page sliders.

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A/B Testing is crucial: Believe us A/B testing in combination with heat maps can do wonders. Picking out design patterns from different page designs will only multiply your output. So test different page designs and finalize those you feel can optimally put forth your brand.

Why Your Website Witnesses High Bounce Rate?

Bounce rate is a term used in web traffic analysis.  Bounce rate is the percentage of visitors who come to your website and leave without visiting any other pages on your website. If you follow Google Analytics account of your website, you’ll see this percentage. For e.g, if the average bounce rate of your website is 65%, this implies that 65% of people who visit your website leave without further exploring the pages of your website. That is they leave the website only after viewing the page they landed on.

So the main point in question here is why it is happening in the first place. Etoile Info solutions from the very beginning are very adamant about their work ethos and they always strive to deliver result-driven Seo Services in Phoenix Arizona. To sincerely help you in curbing the high bounce rate your website might have witnessed, we are here with a list of reasons that can possibly be responsible for this.

Seo Services In Phoenix Arizona

Slow Loading Time: Let’s get one thing straight, your site can’t take all the time in the world to load since your customers don’t have all the time in the world to wait and wait…..and wait for your site to load. According to a study by Hosting Facts,

  • A single second delay in your website loading time can result in a 7% loss in conversion, and
  • 40% of web users will leave a website if it takes more than 3 seconds to load

A faster website landing page has special merits in the books of Google and is certainly more qualified for better search engine rankings.

Content Layout is Unattractive: First and foremost, visitors don’t read everything you have on your website; they just take a feel of it. There should be steady flow to the content that visitors see on your website. Design content in a way that can persuade them to take an action during their stay on your website.

Auto-Playing Videos: “Multimedia that plays automatically has a huge say in determining the length of stay of visitors on your website”, yes…. That was the ideology a few years back. But today as technology is more advance and people are more aware, they finally came to understand its down points. Videos on landing pages that play automatically slow down your landing page and if a visitor has “tortoise-walk” style internet connection he’ll be probably left with a buffering video player and a bad impression.

No Call-to-Action on Your Pages: It is important to have relevant call-to-action buttons on your website. Usually, visitors get lost as to where to go next from the landing page. If you really want visitors to take the actions you want them to, incorporate effective CTA on your website.

Why Do Businesses Need Search Engine Optimization?

Search Engine Optimization or SEO involves the process of increasing the ranking of a company’s website on the search engines so that potential customers looking for a specific product/service can approach the company easily. With the help of SEO services in Phoenix Arizona, it is possible to bring the company right in front of the eyes of the customer, whenever he/she makes a search for the product/service offered by the company.

seo services phoenix az

But hold on! That’s not the only benefit. There are a slew of them, some of which have been explained below:

Give credibility to your business

When a website appears on top of the list on the search engines, it gives a boost to the credibility of the company. It is a known fact that a customer would rely on the first two pages of the search engine results. So if the company is not visible on these pages, it is assumed that it is not a popular one in its field.

Increase leads

For any company, it is great to make it to the first page of the search engine results. It is likely to attract more and more customers to the website, thereby enabling the company to enhance the number of customers, sales figures, and eventually the revenue.

Improve presence online

A website offers complete information regarding a particular product or service, but it is of no use if it cannot be seen on the search engines. SEO brings the site to the first page of the search engine results, thereby improving its visibility. Updating the site with relevant content is a great way to communicate with customers and improve online presence. It is also a smart way of increasing customer base. For more tips on this aspect, one may get in touch with Etoile Info Solutions, which specializes in providing social media marketing, link building, and SEO services in Phoenix Arizona.

By availing SEO services in Phoenix Arizona, a company can reach out to a targeted audience, improve the ranking of the company on search engines, and create awareness about the brand and its existence in the online world. Here’s Why Local SEO Means a Lot for Small Businesses.

3 Ways to Not Waste Your Time Blogging

If you are not paying attention to the following then you are probably doing it all wrong. In the name of structuring a compelling and informative blog, most us are doing nothing but wasting our precious time writing invaluable blog posts. If you want your blogs to reach and connect with your target audience, then you must pay heed to certain key factors.

3 ways not waste time blogging

To be a blogger, you need a lot of discipline. A lot of us just want to stay consistence like a horizontal line in a graph, but what’s the point of following a same route for years and years if we are not willing to improve our ways or at least engage your customers.

I know most of the time bloggers just write stuff and publish it just to complete a tradition of blogging, paying absolutely zero attention to the contents of the post. Trust me, you are only flushing down the toilet your precious time and efforts.

Just ask yourself these questions. Are your stats getting any better? Are you getting more likes, follows and shares? Is your traffic increasing? Is there any boost in your conversion rates?

If your answer comes out NO then its time you make some significant changes to your laid back and monotonous working methods. As a top Website Designing Company in Phoenix Arizona Etoile Info Solutions, it’s our duty to guide you on this path.

Your Topic Must Be Geared Towards Your Target Audience: Write on those topics which your target audience is looking for. Follow a simple thumb rule, if your blog post is witnessing high bounce rate of more than 60%, then that’s because your content is hardly providing any value to the customers. The average bounce rate for a blog is between 40% and 60%.

target audience

Incorporate Keywords in your Headline: Even after publishing your blog, no one is coming to your blog. Have you wondered why? That’s probably because you are not using the keywords to target your audience. In order to pique the interest of your audience you need to target long tail keywords that your audience will use to find your blog.

Incorporate Keywords

Display your Transparency: If you earnestly want to grow your audience and enhance your conversion rates, it is imperative to carry out activities that can develop a sense of trust in the hearts of your audience. Instead of stuffing your blog to the brim with random texts and facts, why not incorporate some real life examples to help connect on a deeper level with your audience.

display your transparency