What is Native Advertising and what are Its Types?

Etoile Info Solutions has been delivering result-oriented and custom made Seo Services in Phoenix Arizona for a long time now. We know you all must be familiar with the concept of native advertising and what all it entails. But seeing the far end of the sea is not something everybody can accomplish. Native advertising is more than what we all think and this blog is everything “native advertising” and more.

What is Native Advertising?

Native advertising feels like an extended version of a publisher’s website. Confused? Let’s talk in simple and understandable terms. Native advertising is a form of paid media where the ad experience circumvents around the natural form and function of the user experience in which it is placed.

Form: Native ads complement the visual design of the experience they are placed within, and look and feel like natural content.

Function: Native ads must work in harmony with the native user experience and the various function so that they look and feel like natural content.

Examples of Native Advertising

The main purpose of native advertising is to look and feel like the content around it, native ads are often difficult to spot. Here are some examples of native advertising to help you understand its different forms.

Native Search Engine Ads

In the image below, you can see native search engine ads are designed to look exactly like the organic search engine results.

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Native Twitter Ads

Twitter’s promoted tweets are another form of native advertising. A promoted tweet looks just like any other tweet but is differentiated by the “Promoted by” text.

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Native News Feed

This is the form of native advertising where the promoted posts pop up next to real news in publisher’s new feed. Refer to the image below.

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In the dictionary of Native Advertising, these promoted posts can be “sponsored” or “branded”.

Sponsored: A brand sponsores or pays the publisher to create the content of the ad.

Branded: A brand pays the publisher to simply publish the ad.

Native Advertorial Ads

Advertorials are different from traditional advertisements because they are created to give the look and feel of articles appearing in publications. They are editorial content usually created to advertise a brand.

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Native Video Ads

Native video ads are focused primarily on education and entertainment. They are generally click-to-play or autoplay (muted) video ads, mostly 30 seconds in length. These can be published on numerous social media channels including Facebook, Twitter, Pinterest, and Instagram; video uploading platforms, such as YouTube; and even the content discovery network like Taboola.

Goals of Native Advertising

With native advertising, the marketer tends to achieve two main goals,

  1. To drive higher brand uplift and position a brand’s image in the customer’s mind.
  2. Compelling consumers to take one particular action which can be done through native search engine ads mentioned above.

Why adopt Native Advertising?

There are two main reasons why one must incorporate native advertising to their arsenal of digital marketing tactics.

1. Native ads grab a lot of attention. According to a study, 25% more consumers were measured to look at in-feed native ad placements (the most common editorial native ad format) than display ad units.

2. Native ads not only garner clicks, they also garner conversions. “Native advertisements registered 9% higher lift for brand affinity and 18% higher lift for purchase intent responses than traditional banner ads.”

But the question is, WHY NOW?

There are still many marketers who are still not able to grasp the concept of native marketing.

According to a survey by Copyblogger, nearly 50% of marketers still have no idea what native advertising is all about and only 3% are thorough with the concept of native advertising.

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So isn’t it this a wonderful opportunity to reap the benefits of a digital marketing tactic your competitor know nothing about?

Yes, it is.

Reasons Your Company Should Use Native Advertising

Since websites are literally breathing in an internet world of ad blocking, ad skimming, ad skipping and free ad streaming services, marketers have actually run out of options to make their digital marketing strategy a success or make a niche in the online world. Well, they just need to put in one single extra tactic- Native Advertising.  As mentioned before native advertising is a form of paid advertising which resembles the form and function of the content in which it appears.

As a Reputed Mobile App Development Company in Phoenix Arizona, the experts of Etoile Info Solutions has curated few reasons why your company should use native marketing.

Let’s dig in!

People want to watch and share good content: For all those who still live in a wonderland thinking that people won’t pay much attention to the native advertising, the watch this video Microsoft created to ask users to reconnect with the new Internet Explorer. This native video is an epitome od excellence and did a wonderful job reminding people the perks of being a 90s kid. The video’s 50+ million views are all we need to know what the craze is all about.

Consumers don’t want to be JUST sold: According to a research, millennials are very clever in determining when brands are selling to them. And they simply hate it. More than 51% of millennials between the 18-44 years of age feel that branded content has more credibility than traditional advertising. This isn’t something new; you can see this trend everywhere. Young people tend to block ads and they go by the words of influencers than rely on TV commercials.

Help spread real ideas: Good native advertising isn’t only restricted to product or service promotion, they are formed to harbor emotions, educate and entertain. This method helps brands to pay attention to the various social issues, make people love and laugh and increase their brand awareness through high-quality content. This is the type of content people want and look forward to.

Heatmaps Conversion Improvement Takeaways

Heatmaps as we have discussed in one of our older blogs “is an incredible evidence based marketing/ SEO tool that showcases how people are interacting with your company’s website. It is a way of analyzing exactly what people are doing and seeing on your website. Heatmaps are a small portion of JavaScript that can be placed on your website to track not only the links a user clicks on but also to track the mouse movements and the areas they click the most on.”

In this blog Etoile Info Solutions, a renowned company, delivering pragmatic and result-oriented SEO services in Phoenix is here to impart some new found discoveries made possible by heatmaps, specifically when it comes to increasing conversions.

Visitors look left: Vistors tend to spend more time looking at the left side of the website. So it’s beneficial to put vital information that you want your visitors to see and read on the left side of the website. But this might be different for languages that are read from right to left rather than left to right.

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Upper Left, Most Looked Area: The upper left-hand side is the most looked area of a page- visitors spend more time looking there than anywhere else on a page.

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With Scrolling Attention Span Diminishes: The more you let your website visitors scroll down, the less interested and engaged they get. So if you’re incorporating an essential conversion element on your website at the bottom make sure you are putting it at the very bottom.

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What you find appealing is what you buy: According to a study by Caltech, when it comes to high-speed shopping, graphics play a very important role than consumer preference. What you want to sell and what you want the visitor to buy must pop out. This means visually attractive images are an effective conversion tool.

Avoid carousels: Carousels aren’t much of a help in boosting your conversions. They are only effective if your customers don’t have any specific goal or item in mind. But if that isn’t the scenario restrain yourself from incorporating home page sliders.

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A/B Testing is crucial: Believe us A/B testing in combination with heat maps can do wonders. Picking out design patterns from different page designs will only multiply your output. So test different page designs and finalize those you feel can optimally put forth your brand.

Why Your Website Witnesses High Bounce Rate?

Bounce rate is a term used in web traffic analysis.  Bounce rate is the percentage of visitors who come to your website and leave without visiting any other pages on your website. If you follow Google Analytics account of your website, you’ll see this percentage. For e.g, if the average bounce rate of your website is 65%, this implies that 65% of people who visit your website leave without further exploring the pages of your website. That is they leave the website only after viewing the page they landed on.

So the main point in question here is why it is happening in the first place. Etoile Info solutions from the very beginning are very adamant about their work ethos and they always strive to deliver result-driven Seo Services in Phoenix Arizona. To sincerely help you in curbing the high bounce rate your website might have witnessed, we are here with a list of reasons that can possibly be responsible for this.

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Slow Loading Time: Let’s get one thing straight, your site can’t take all the time in the world to load since your customers don’t have all the time in the world to wait and wait…..and wait for your site to load. According to a study by Hosting Facts,

  • A single second delay in your website loading time can result in a 7% loss in conversion, and
  • 40% of web users will leave a website if it takes more than 3 seconds to load

A faster website landing page has special merits in the books of Google and is certainly more qualified for better search engine rankings.

Content Layout is Unattractive: First and foremost, visitors don’t read everything you have on your website; they just take a feel of it. There should be steady flow to the content that visitors see on your website. Design content in a way that can persuade them to take an action during their stay on your website.

Auto-Playing Videos: “Multimedia that plays automatically has a huge say in determining the length of stay of visitors on your website”, yes…. That was the ideology a few years back. But today as technology is more advance and people are more aware, they finally came to understand its down points. Videos on landing pages that play automatically slow down your landing page and if a visitor has “tortoise-walk” style internet connection he’ll be probably left with a buffering video player and a bad impression.

No Call-to-Action on Your Pages: It is important to have relevant call-to-action buttons on your website. Usually, visitors get lost as to where to go next from the landing page. If you really want visitors to take the actions you want them to, incorporate effective CTA on your website.

Why Do Businesses Need Search Engine Optimization?

Search Engine Optimization or SEO involves the process of increasing the ranking of a company’s website on the search engines so that potential customers looking for a specific product/service can approach the company easily. With the help of SEO services in Phoenix Arizona, it is possible to bring the company right in front of the eyes of the customer, whenever he/she makes a search for the product/service offered by the company.

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But hold on! That’s not the only benefit. There are a slew of them, some of which have been explained below:

Give credibility to your business

When a website appears on top of the list on the search engines, it gives a boost to the credibility of the company. It is a known fact that a customer would rely on the first two pages of the search engine results. So if the company is not visible on these pages, it is assumed that it is not a popular one in its field.

Increase leads

For any company, it is great to make it to the first page of the search engine results. It is likely to attract more and more customers to the website, thereby enabling the company to enhance the number of customers, sales figures, and eventually the revenue.

Improve presence online

A website offers complete information regarding a particular product or service, but it is of no use if it cannot be seen on the search engines. SEO brings the site to the first page of the search engine results, thereby improving its visibility. Updating the site with relevant content is a great way to communicate with customers and improve online presence. It is also a smart way of increasing customer base. For more tips on this aspect, one may get in touch with Etoile Info Solutions, which specializes in providing social media marketing, link building, and SEO services in Phoenix Arizona.

By availing SEO services in Phoenix Arizona, a company can reach out to a targeted audience, improve the ranking of the company on search engines, and create awareness about the brand and its existence in the online world. Here’s Why Local SEO Means a Lot for Small Businesses.

3 Ways to Not Waste Your Time Blogging

If you are not paying attention to the following then you are probably doing it all wrong. In the name of structuring a compelling and informative blog, most us are doing nothing but wasting our precious time writing invaluable blog posts. If you want your blogs to reach and connect with your target audience, then you must pay heed to certain key factors.

3 ways not waste time blogging

To be a blogger, you need a lot of discipline. A lot of us just want to stay consistence like a horizontal line in a graph, but what’s the point of following a same route for years and years if we are not willing to improve our ways or at least engage your customers.

I know most of the time bloggers just write stuff and publish it just to complete a tradition of blogging, paying absolutely zero attention to the contents of the post. Trust me, you are only flushing down the toilet your precious time and efforts.

Just ask yourself these questions. Are your stats getting any better? Are you getting more likes, follows and shares? Is your traffic increasing? Is there any boost in your conversion rates?

If your answer comes out NO then its time you make some significant changes to your laid back and monotonous working methods. As a top Website Designing Company in Phoenix Arizona Etoile Info Solutions, it’s our duty to guide you on this path.

Your Topic Must Be Geared Towards Your Target Audience: Write on those topics which your target audience is looking for. Follow a simple thumb rule, if your blog post is witnessing high bounce rate of more than 60%, then that’s because your content is hardly providing any value to the customers. The average bounce rate for a blog is between 40% and 60%.

target audience

Incorporate Keywords in your Headline: Even after publishing your blog, no one is coming to your blog. Have you wondered why? That’s probably because you are not using the keywords to target your audience. In order to pique the interest of your audience you need to target long tail keywords that your audience will use to find your blog.

Incorporate Keywords

Display your Transparency: If you earnestly want to grow your audience and enhance your conversion rates, it is imperative to carry out activities that can develop a sense of trust in the hearts of your audience. Instead of stuffing your blog to the brim with random texts and facts, why not incorporate some real life examples to help connect on a deeper level with your audience.

display your transparency

 

Top 5 Benefits of Email Marketing

What is Email Marketing?

Shooting incessant emails to every potential or current customer could be considered email marketing. It usually involve using emails as a medium to send advertisements, request business, or drive leads and sales or donations, and is used to build brand loyalty, trust or awareness. Small as well as big companies use email marketing to connect directly with their customers.

email marketing

Top 5 Email Marketing Stats 2017

  • 73% of surveyed consumers found that content with a strong personality helps in forming loyal relationships
  • Marketers who prioritize blogging are 13x more likely to realize a positive ROI
  • 61% of the most successful content marketers have a documented strategy, while only 2% of the least successful have one (CMI)
  • 85% of the most successful deliver content consistently (CMI).
  • 87% of the most successful say they are able to quickly adjust their content marketing strategy (CMI).

Top 5 Benefits of Email Marketing

Etoile Info Solutions, Website Development Company in Arizona has put together an exclusive list of benefits that email marketing offer.

More Lead: Email marketing helps achieve more leads. Encouraging visitors to sign up for your email marketing list is one way to garner more leads. Another technique is to request your existing email subscribers to forward your emails on to your friends, families or acquaintances or to share it on social media.

Improved Sales: Just imagine if every subscriber on your email marketing list turned into a customer, what it would mean for your business? Pure business heaven! Unfortunately it’s just a wishful thinking, but it can help you immensely. You can improve your sales by directing the right email campaigns on the right people. This can be done smoothly with email list segmentation, a process that allows you to focus on each of your listed subscriber with the right message at the right time.

Enhanced Conversion Rates: In order to sell your product, you need to convert your subscribers into customers and the secret to email conversions is to attract them using compelling content. As mentioned in #2 above, the solution lies in email marketing list segmentation. Here this process can help you know what type of content to use at each stage of the sales process. Master this and your customer nurturing efforts will give you fruitful results by overall increasing your conversion rates.

Identifying Right Leads: Don’t waste your time nurturing the wrong leads. Before marketing your small business, make sure to have a lead qualifying system in place. Email marketing itself is a successful lead qualifying system that shows a potential customer’s interest based on,

  1. The fact that they signed up for your email marketing campaign list.
  2. Whether they open your emails or not, and
  3. If they click on any of the links within your emails.

Now that’s impressive!

 

The Roadmap For Creating Share Worthy Content That’s SEO Optimized

“Content is god” and you will definitely agree with me. This mantra is chanted by every blogger and content marketer since SEO marketing has surfaced. It’s no rocket science that the key to driving thousands of followers and millions of subscribers is to write stellar content. Be consistent in developing rich content and you’ll gain a gigantic audience and devoted followers.

seo optimized india

Epic content is crucial to boost your brand, generating buzz and traction for your website. Everyone will give you a full page brief of how to go about this strategy but nobody will tell you how to execute it properly. Lucky for you, Etoile Info Solutions providing best seo services in phoenix arizona, have grounded a list of crisp and precise steps on how to design attractive and share worthy content.

Learn the Recipe of Epic Content: For every perfect recipe you need perfect ingredients. Same for your content to go viral you need certain ingredients that is crucial for the impact the content will elicit. They are;

  • Must contain 2,000 words or more.
  • Laced with at least one image used for social media channels.
  • Elicit laughter, amusement, and awe, or a philanthropic appeal to the reader’s narcissistic side.
  • Show an author remark to make the article more credible.
  • Be shared by the social influencers or internet marketers within the industry or niche.
  • Be promoted and posted beyond the publish date.
  • Viral content can be an infographic, a “why” or “what” post, a how-to article, or a video.

Proper Research of your Topic: Even if you consider yourself an expert or influencer in this field, you must research about your topic. Keep the fact aside that know everything about that topic- may be your research can lead you to new information that you can incorporate in your piece of article. It can also help you cover several grounds that others may have ignored.

Look for Trending Topics: Content Marketing is deemed important for the promotion of a product or a brand. And you can drive more leads and sales by writing on topics trending on various social media platforms or are talk of the town. You can start by searching on various search engines and listing down topics appearing on the first page of each result. You also need to pay specific attention to the Search Engine Optimization specifics of your content.

Search for credible Sources: When you found the popular topic you want to write about, an additional round of research is necessary. This additional data is crucial to gather additional information to solidify your article. These data may include Pdfs, thesis, statistics or documented studies.

Create an Otline: Gathering the stock of information you have received after multiple bouts of searching, the next step is to create an outline for your content. This outline must cover your core message and its branches. In a nutshell this outline must be the combination of your First round of data and second round of data.

Write Your Article: Writing content that is engaging isn’t easy. Your word count must be between 1,000 – 5,000 words. I know the word limit is bit too much and quite intimidating to say the least. But follow these quick steps to overcome this.

  1. Concentrate on your topic
  2. Use sub heading
  3. Use bullet points to highlight stats or numbers.

And you are good to go.

 

Soon In India You Can Make Payments using WhatsApp

Soon after demonetization in India late last year, certain mobile wallet apps such as Paytm and MobiKwik surfaced as the prodigious winners, reporting soaring growth. But the major competitor is yet to join this race.Facebook owned messaging app WhatsApp is without an iota of doubt India’s most popular messaging app and they are planning to enter India’s booming digital payments arena. The company is working towards developing a payment system that will combine WhatsApp and UPI and permit India users to transfer money or make payments through the chat app. Now this is intriguing!

Whatsapp

Whatsapp reportedly has over 200 million uses in India. In reference to the report by The Ken, the Facebook owned venture is in talks with the government to couple support for UPI, a cross -bank payment system by the National Payments Corporation of India (NPCI) and may launch the service in the next 6 months. UPI (Unified Payment Interface) can be accessed by third party services, making payments as fast and as secure as sending a text message.

With such enormous popularity and gigantic user base, Whatsapp stands a fair chance in winning the India’s popular payment service title, leaving behind Paytm and other payment service providers that are also thriving to increase their user base.

In a recent chat with TechCrunch, a WhatsApp spoke person confirmed the news saying “India is an important country for WhatsApp, and we’re understanding how we can contribute more to the vision of Digital India. We’re exploring how we might work with companies that share this vision and continuing to listen closely to feedback from our users,”

In February, WhatsApp’s co-founder, Brian Acton, had hinted that the app is in its earlier stages of incorporating digital payment system in the country and had visited India to discuss the matter further with the Indian government officials and seek ways to contribute to the PM Modi’s Digital India movement.

This blog is crafted under the professional eyes of Etoile Info Solutions’s experts, a top website development company in Phoenix, Arizona delivering high end website design, website development, SEO, online marketing, E-commerce website development and top-notch branding services.

How Pop-Ups can Enhance Your Website User Experience

Every online business focuses on converting its website visitors into customers. In means to achieve this, pop-ups are used. Pop-ups are considered potent at arresting user’s attention and achieving consumer goals. Websites these days are parting ways from using pop-ups because of the amount of complaints they receive from the visitors.

website pop up

The ultimate challenge lies in using pop-ups in a fashion that doesn’t hamper user experience or lead to too many queries. You simply can’t fulfill everyone’s needs but you sure can use pop-ups to amplify your website’s conversion rate without interrupting the smooth user experience of your website. Etoile Info Solutions, Best Website Designing Company in Phoenix Arizona AZ is well equipped in delivering high end websites and can help you overcome this barrier.

Let’s take a closer look at ways you can use pop-ups to boost conversions without impairing the user experience of your website.

Omit Entry Pop-ups: Trust me, visiting the site for the first time and coming face to face with an entry pop-up is the bane of user experience. You can simply bid farewell to that user. Entry pop-ups hinder typical browsing and reading flow. Instead opt for exit pop-ups. Exist pop-ups only appear when the visitor is leaving your site. This way their browsing and reading flow will not be ruptured and they might stop to look at the pop-up.

Provide Relevant and Valuable Content: Another reason people have grown to dislike pop-ups is probably because most of them are pure waste of time with irrelevant and invaluable content. If your pop-ups are designed to solve visitor’s problem, structure the right solution or deliver answers to their questions, the pop-up would not be considered as annoying.

Another useful way to improve user experience by way of displaying a pop-up is by using it as an ancillary navigational tool. Instead of promoting a brand or highlighting an offer, you can use pop-ups to redirect traffic to your most profitable pages or content. This will ultimately increase your conversion and improve your user experience.

Customize your Messages: Your website may witness visitors from different sources with varied needs and goals in mind. They may be looking for different subjects and services, and may respond differently to your generic marketing messages. To enhance the user experience and to keep them engaged when you use pop-ups on your website, personalize the messages your pop-ups contain targeting different audience segments and customer groups. Tailor made messages is the beacon of digital marketing. The same way you personalize different web pages for numerous visitors, you should do the exact with your marketing campaigns to suit different sets of customers.

Carry out A/B Testing: It is crucial to undertake A/B testing to determine which pop-ups are relevant for your website and which are not. This A/b testing will enable you to segregate the messages and design elements that work and those which don’t, while telling you what should stay and what must be removed.

How often should we redesign the Website?

In order to attract traffic to the site, it is important to come up with innovative and interesting ideas that would offer an engaging experience to the users. At times, companies have sites that are more than a decade old and haven’t been redesigned since then. Such websites hamper the inflow of traffic and subsequent conversions. A reliable website development company in Arizona can offer expert advice on revamping an old site or creating a new one.

re designing website

  1. When to redesign?

Ideally, websites should be redesigned every two years or so to offer something new to the visitors. Nevertheless, if need be, one may also revamp it before that, depending upon the company’s goals, objectives, economic considerations, or change in business activities. Again, with time, the trends keep changing. Earlier the trend was to include more text and fewer pictures, but now the focus is on incorporating GIFs and interesting & informative videos to grab the attention of viewers. Another reason to revamp may be to make the site adaptable to mobile devices. Apart from that, it is also essential to consider search engine optimization activities, which include image search, local search, video search, and much more, all of which help in increasing the visibility of the web pages.

  1. It is Not a One-Time Activity

Most companies look at website designing as a one-time expense and then they forget about it. But they should always keep in mind that revamping the web pages every now and then is going to be beneficial for their business. It is obvious that other companies who have recently designed their websites or have redesigned the old ones have better and more interesting content to offer than the ones who have not re-designed since inception.

  1. It is the gateway to reach the customer

It is undoubtedly one of the main ways of selling a company’s products & services. One needs to remember that keeping it updated is important for marketing and lead generation.

For best results, one may get in touch with a reputed Web designing company in Phoenix such as Etoile Info Solutions, which provides web designing and SEO services in Phoenix based on the latest technology and marketing trends.