UX/UI Essentials: Typography in Mobile Applications

You have probably heard this many times that good typography is difficult to find, but what we feel and acknowledge is that good and accurate typography makes the art of reading smooth and effortless. When our eyes read each word in a line, it does so in small jumps, which is widely known as saccades, a term most of you might not have heard. We obviously don’t read letters, and as a matter of fact words, we take in the snapshots of a part of words and our brain registers them and look further what it expects to find. In case the brain was not able to make out what the text is actually portraying, it sends the eyes back to read the text and verify if the assumptions it has made was 100% correct. A good typography minimizes the amount of effort your eyes need to put in order to read along with a line of text.

Mobile devices over the last few years have seen a tremendous growth in regards to usage. 80% of internet users today own a Smartphone and users spend on average 69% of their media time on Smartphones. A typical Smartphone with sufficient battery life and powerful wifi can bring users a world full of valuable and infinite information. We all are living and breathing in a world full of mobile phones and since every user today owns a mobile phone, it is our responsibility to optimize it for unhindered and better user experience. Now, how can you give users stellar UX and UI experience on a small screen without overloading it? Though the world of mobile apps is filled to the brim with multiple options to bring such change, as a leading Website Development Company in Phoenix Arizona AZ, we consider Typography in Mobile Apps the most important one.

Mobile design requires a significant amount of detailing, intricacy, and elaboration due to its limited screen size. The User Interface of mobile apps is made up of different elements, mainly smooth navigation bars, and tab buttons, side sliding menus, along with some aesthetic and graphic elements to highlight these elements. But even with the incorporation of these visuals elements, we keep the users hooked by communicating with them in a most traditional and roundabout way, i.e. via text. Communication plays a pivotal role in mobile design. No matter how and where you are developing your mobile app, it should clearly portray their intent and purpose. The objective of developing a mobile application is crystal clear, to develop a connection between the app and the user and help a user find what they are looking for in an app.

According to sources, 95% of communication over the internet is via text. Unfortunately, web designers are focusing on every major design element but this. Here an acclaimed Web Development Company in Phoenix Arizona AZ is talking about a field that has redefined over the years and typography has become a major design element in mobile apps.

What is Typography?

Going by Wikipedia’s apt definition,

“Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.”

Why is Typography so important in Mobile Apps?

  1. The role of typography is not just limited to filling up the spaces in the mobile apps, but to aesthetically complement the overall mobile application design. This will significantly empower the overall user experience and will increase user’s amazement within the app.
  2. Typography plays a vital part in triggering human psychology and doesn’t restrict only to being a graphic contributor. With right and effective choice of typography, it becomes easier for the app users to connect with the overall app usability.
  3. It is a matter of fact that great design captures the attention of a user in a blink, but to prolong that attention, typography plays a very quintessential role. That is why it is must to build a typographic hierarchy which is a part of the visual hierarchy in the designing context which guides the user attention and helps them explore an application.
  4. When typography done right, it can help communicate better with the users. You can win trust and attention of the users with the selection of typography that gels well with the overall app design. You can highlight important details with typography and encourage users to take actions through words.

What are the best practices in mobile typography?

Font Size: Let’s talk about Apple’s take on this. Apple in its website devoted to developers has clearly mentioned that “Your font will be no good if users can’t read it, no matter if it’s the most beautiful font in the world.” According to the Cupertino multinational technology company, font size ranging from 11 to 17 points is apt for iOS devices and 35 and 50 characters per line, which is somewhere close to what needs to be done in Android Apps. The screen of mobile phone ends, before they can even start, so use them wisely.

Font Style: The selection of font style says a lot about your mobile app and what you are trying to portray with it and it is something which is often sidetracked or simply plucked from the library. The type of font style you are selecting largely depends on the type of content you want to display. This is because fonts can express really well. Opt for curvier and thinner fonts and kick aside over-decorative and gaudy fonts that look shabby on a small screen. Below is the list of the best free mobile fonts to use for your design projects.

Leading: In the typography context, leading is the space between the baselines of consecutive lines of type. Since there is major screen size issue with mobile phones, leading is significantly smaller than desktop versions. Leading in mobile phones should be a little bit tight as compared to the desktop. Too much wider and shorter leading can entirely break the overall user interface of your mobile app. In mobile phones, the standard leading should be 120% the point size of the font.

Kerning: It is defined as the “distance between two letters”. It is the process of adjusting the distance between the characters. It isn’t something that is too important in the large space of typography, but definitely worth the attention. If you notice clearly, you may witness that sometimes the letter spacing between capital letters may lead to inconsistent kerning as compared to the spacing between lowercase letter. So divert your attention to this problem and maintain the space visually even.

If you would like to add something to this list, feel free to drop it in our comments box below.

Soon In India You Can Make Payments using WhatsApp

Soon after demonetization in India late last year, certain mobile wallet apps such as Paytm and MobiKwik surfaced as the prodigious winners, reporting soaring growth. But the major competitor is yet to join this race.Facebook owned messaging app WhatsApp is without an iota of doubt India’s most popular messaging app and they are planning to enter India’s booming digital payments arena. The company is working towards developing a payment system that will combine WhatsApp and UPI and permit India users to transfer money or make payments through the chat app. Now this is intriguing!

Whatsapp

Whatsapp reportedly has over 200 million uses in India. In reference to the report by The Ken, the Facebook owned venture is in talks with the government to couple support for UPI, a cross -bank payment system by the National Payments Corporation of India (NPCI) and may launch the service in the next 6 months. UPI (Unified Payment Interface) can be accessed by third party services, making payments as fast and as secure as sending a text message.

With such enormous popularity and gigantic user base, Whatsapp stands a fair chance in winning the India’s popular payment service title, leaving behind Paytm and other payment service providers that are also thriving to increase their user base.

In a recent chat with TechCrunch, a WhatsApp spoke person confirmed the news saying “India is an important country for WhatsApp, and we’re understanding how we can contribute more to the vision of Digital India. We’re exploring how we might work with companies that share this vision and continuing to listen closely to feedback from our users,”

In February, WhatsApp’s co-founder, Brian Acton, had hinted that the app is in its earlier stages of incorporating digital payment system in the country and had visited India to discuss the matter further with the Indian government officials and seek ways to contribute to the PM Modi’s Digital India movement.

This blog is crafted under the professional eyes of Etoile Info Solutions’s experts, a top website development company in Phoenix, Arizona delivering high end website design, website development, SEO, online marketing, E-commerce website development and top-notch branding services.

4 Mistakes to Avoid While Creating an Mobile app

Mobile apps are becoming exceedingly popular with the increase in the number of smart phone users. However, not all apps appeal to users, and sooner or later they uninstall the same, due to various reasons. Therefore, one needs to be very cautious about a few things Best mobile application development company.

common mistakes mobile design

Some of the common mistakes committed in this aspect are:

1. Having too many features

The whole idea of having a mobile app with a simple interface would be defeated if one puts too many features or options on the screen. The presence of too many features comes in the way of seamless navigation, and in turn, also impacts user experience. While some companies insist on including numerous features and functionalities for a high PPI, however, in reality, it does not make interaction any easier.  

2. Having the same style for all Operating Systems

The same mobile app design for all operating systems is a big NO! It annoys the users who are familiarized with the features and style of a particular OS. Therefore, one must be very careful in observing the navigation style and the layout of a particular OS while creating an app.

3. Not considering the needs of the end user

What most businesses miss out on, is taking into consideration the width of the finger of any average user. Index fingers are around 1.6 cm to 2 cm wide, and hence, the buttons must be large enough for the users to access with ease. Smaller buttons might create problems like selecting unwanted features or pressing several buttons at one go, thereby causing the user to feel irritated and frustrated. For more tips in this domain, one may get in touch with a reputed app designing company.

4. Developing for multiple platforms simultaneously

With more than 1 million apps on the major platforms, one is always under constant competition. Nevertheless, it is prudent to avoid multiplying designing expenses, by concentrating on only one platform first.

A good developer would always run tests on the app before actually releasing it officially. This wipes out the problems of freezing and detection of bugs. Moreover, people spend more time using mobile apps than browsing on a desktop, so it is very important that no such inaccuracy pops up. One may contact Etoile Info Solutions, one of the best mobile app development company for valuable insights & assistance on this subject.

4 Surefire Tips for Designing a Successful Mobile App

is best to avail the help of an experienced mobile app development company to build a good mobile app.

Mobile app design

A good mobile app is one that has neither very few features, nor too many. A paltry number of utilities would render it useless, while, too many of them will make it suffocating and overwhelming to use. Building an app requires proper forethought, planning, and a well-informed decision to be taken. Of course, it is always best to avail the services of a reputed mobile app development company, which would ensure that it is functional, user-friendly, and productive. Cited below are a few suggestions that should be followed during the mobile app design process.

  1. Make them Lightweight

A good app is one which neither consumes too much memory, nor utilizes too much storage. Using very many physical resources not only impacts lag-time in phones, but also increases the time it takes to launch the app. If it is an alternative to a mobile website, it should be able to launch quicker, than it takes to load the specific website.

  1. Consider Premium Options

If it is supposed to generate revenue, ads should be incorporated during the design stage in a manner, which does not hamper the user experience. Paid options should always be kept as a standby, if the target users want an ad-free experience. However, it is important to note that a free version sounds good, but a paid one makes it easier to recover the cost incurred during the designing period.

  1. Aim for Code Abstraction

Cross platform applications are best benefited if the company ensures that the code is abstracted. In other words, the user experience should be independent of the screen size or the platform used. 

  1. Test, Test, & Test

It is imperative to test the app before its final launch. In fact, it is important to test often. Further, it is essential to evaluate its performance across all the platforms.

An app will be at its greatest potential if its users undergo an exclusive experience. By taking the help of an experienced mobile app design company like Etoile Info Solutions, one is assured to get instant success. This company has a proficient team of technicians who are adept at providing the best solutions in this aspect.

What Does It Take to Make a Mobile App an Instant Success

For building a successful mobile app design, it is advisable to avail the services of an experienced mobile app design company.  

Mobile app

Today, most of the customers like to do their shopping on the go. They also want their mobile devices to display all the information they need, whenever or wherever. This shift in consumer behavior has urged companies to design mobile apps that would cater to these precise customer requirements. Below is an insight on what exactly contributes in making an app an instant hit in the market:

  1. Beautiful Design with a human touch

It goes without saying that only a visually stunning mobile app design can attract the target audience. The trick is to keep the look and feel in sync with the brand and its purpose. Another aspect worth-mentioning over here is navigability, which will ensure that the user undergoes a seamless experience. A good idea would be to include a short and crisp tutorial for using the app. Further, adding a human touch takes the user experience to the next level, and strengthens the emotional connect between the brand & its customers. For best results, it is advisable to take the help of a reliable mobile app design company, such as, Etoile Info Solutions.

  1. Visible & Lucrative Benefits

A customer would opt for installing and using an app, only if he/she can avail of some lucrative benefits. For instance, it may provide extra discounts or deals, which are not available during the purchases made at the store or on the e-commerce site. The organization can also offer extra points to customers for buying directly from the app.

  1. Search Engine Optimized

An app cannot be successful, if people can’t find it in on the web. Hence, it is imperative that the app listings are properly search engine optimized. In fact, during the launch itself, the company should make efforts to create a buzz by publicizing it through social media sites. During such campaigns, organizations may focus on the prime benefits which differentiate it from its rival brands.

With the help and assistance of a renowned mobile app development company, one can incorporate all the above-mentioned features and attain success in keeping the customers engaged and entertained.