Quick Tips for Improving Mobile Website Usability

With thousands of mobile websites all around the world, it has become extremely important to ace every single aspect of a mobile website. Mobile websites can be a nightmare for mobile devices with under done usability testing and improper design implementations. These have been the major factors that lead to the diminishing number of mobile webs and users dislike to this particular functionality.

It is extremely important for designers and developers to take into consideration on how well they are going to use the barest minimum of the available screen space to display their business’s major features and content and remain valuable for the mobile users. Usability and functionality are the main factors that can make or break the overall success of your mobile website. If your website isn’t responsive, “amplified” and A/B tested, it will look good on desktops and laptops, but what they will look on mobile phones, you can’t even imagine.

To help you make a website which is high on usability, here are few steps put together by a renowned Ecommerce Website Designing Company in Phoenix, Etoile Info Solutions.

Decide Screen Resolution

How will you ever going to decide what should be there on the site or not, if you have not decided on the screen resolution? Your mobile website should work smoothly, without hampering the design and functionality on the wide range of possible mobile devices. You need to make a perfect balance between the appropriate screen size and the size of your audience. Make a list of specifications of various mobile devices, their screen size and resolution and then use your best judgment to create one display which will be compatible across all screen sizes.

Mobile Website Usability

Know your customers: In order to decide what functionality and what content you are going to put into your mobile website, you need to know what your customers really want from you. The best way to achieve that is by conducting few usability tests or how well your website is doing on usability by letting some users use your standard website. This will help you gather crucial information on what users would like to see when coming to your website.

Don’t go overboard: “Simplicity is the key”. In this case usability is the key to effective usability. Let them explore the website without any conundrum. Try to keep your website free of any tables, frames and other complex formatting features. It should be a much simpler version of your desktop site, with unique and bold buttons, less graphics and a less complex navigation system. In case you are using padding, just make sure you are using it on a minimum side, which is far less than what you’d use for a normal website.

What is Native Advertising and what are Its Types?

Etoile Info Solutions has been delivering result-oriented and custom made Seo Services in Phoenix Arizona for a long time now. We know you all must be familiar with the concept of native advertising and what all it entails. But seeing the far end of the sea is not something everybody can accomplish. Native advertising is more than what we all think and this blog is everything “native advertising” and more.

What is Native Advertising?

Native advertising feels like an extended version of a publisher’s website. Confused? Let’s talk in simple and understandable terms. Native advertising is a form of paid media where the ad experience circumvents around the natural form and function of the user experience in which it is placed.

Form: Native ads complement the visual design of the experience they are placed within, and look and feel like natural content.

Function: Native ads must work in harmony with the native user experience and the various function so that they look and feel like natural content.

Examples of Native Advertising

The main purpose of native advertising is to look and feel like the content around it, native ads are often difficult to spot. Here are some examples of native advertising to help you understand its different forms.

Native Search Engine Ads

In the image below, you can see native search engine ads are designed to look exactly like the organic search engine results.

Seo Services In Phoenix

Native Twitter Ads

Twitter’s promoted tweets are another form of native advertising. A promoted tweet looks just like any other tweet but is differentiated by the “Promoted by” text.

Seo Phoenix Arizona

Native News Feed

This is the form of native advertising where the promoted posts pop up next to real news in publisher’s new feed. Refer to the image below.

Seo Company In Phoenix

In the dictionary of Native Advertising, these promoted posts can be “sponsored” or “branded”.

Sponsored: A brand sponsores or pays the publisher to create the content of the ad.

Branded: A brand pays the publisher to simply publish the ad.

Native Advertorial Ads

Advertorials are different from traditional advertisements because they are created to give the look and feel of articles appearing in publications. They are editorial content usually created to advertise a brand.

Seo Phoenix Arizona

Native Video Ads

Native video ads are focused primarily on education and entertainment. They are generally click-to-play or autoplay (muted) video ads, mostly 30 seconds in length. These can be published on numerous social media channels including Facebook, Twitter, Pinterest, and Instagram; video uploading platforms, such as YouTube; and even the content discovery network like Taboola.

Goals of Native Advertising

With native advertising, the marketer tends to achieve two main goals,

  1. To drive higher brand uplift and position a brand’s image in the customer’s mind.
  2. Compelling consumers to take one particular action which can be done through native search engine ads mentioned above.

Why adopt Native Advertising?

There are two main reasons why one must incorporate native advertising to their arsenal of digital marketing tactics.

1. Native ads grab a lot of attention. According to a study, 25% more consumers were measured to look at in-feed native ad placements (the most common editorial native ad format) than display ad units.

2. Native ads not only garner clicks, they also garner conversions. “Native advertisements registered 9% higher lift for brand affinity and 18% higher lift for purchase intent responses than traditional banner ads.”

But the question is, WHY NOW?

There are still many marketers who are still not able to grasp the concept of native marketing.

According to a survey by Copyblogger, nearly 50% of marketers still have no idea what native advertising is all about and only 3% are thorough with the concept of native advertising.

Seo Phoenix Arizona

So isn’t it this a wonderful opportunity to reap the benefits of a digital marketing tactic your competitor know nothing about?

Yes, it is.

Reasons Your Company Should Use Native Advertising

Since websites are literally breathing in an internet world of ad blocking, ad skimming, ad skipping and free ad streaming services, marketers have actually run out of options to make their digital marketing strategy a success or make a niche in the online world. Well, they just need to put in one single extra tactic- Native Advertising.  As mentioned before native advertising is a form of paid advertising which resembles the form and function of the content in which it appears.

As a Reputed Mobile App Development Company in Phoenix Arizona, the experts of Etoile Info Solutions has curated few reasons why your company should use native marketing.

Let’s dig in!

People want to watch and share good content: For all those who still live in a wonderland thinking that people won’t pay much attention to the native advertising, the watch this video Microsoft created to ask users to reconnect with the new Internet Explorer. This native video is an epitome od excellence and did a wonderful job reminding people the perks of being a 90s kid. The video’s 50+ million views are all we need to know what the craze is all about.

Consumers don’t want to be JUST sold: According to a research, millennials are very clever in determining when brands are selling to them. And they simply hate it. More than 51% of millennials between the 18-44 years of age feel that branded content has more credibility than traditional advertising. This isn’t something new; you can see this trend everywhere. Young people tend to block ads and they go by the words of influencers than rely on TV commercials.

Help spread real ideas: Good native advertising isn’t only restricted to product or service promotion, they are formed to harbor emotions, educate and entertain. This method helps brands to pay attention to the various social issues, make people love and laugh and increase their brand awareness through high-quality content. This is the type of content people want and look forward to.

4 Smart Tips for Crafting a User-Friendly Ecommerce Site

With more and more organizations & industries entering into ecommerce, it has become imperative to build a user-friendly online portal, which would instantly attract the attention of your customers. Here are some tips to ensure that your ecommerce site appeals to your target audiences and encourages them to keep coming back for more.

User-Friendly-Ecommerce-Site

  1. Top-selling products

Once customers land on an online portal, they would want to know which products are being sold the most. Make sure that you have them listed in a prominent place so that visitors don’t need to search for them. You may contact a company specializing in Website Designing phoenix Arizona.

  1. Discounts & Special Offers

For any ecommerce site, the major draw is the discounts & special deals being offered by the company. You need to ensure that such deals are visible right on the homepage. Remember, there would be some customers who would visit your site just to check the discount being offered by you. If they don’t see it upfront or have a hard time in finding it, they would probably assume that there aren’t any special offers for them.

  1. Easy Sign In Process

No one has the time or patience to fill up long forms before they can actually make the purchase. The sign up and sign in process ought to be simple and concise. For expert advice on this, you may consider getting in touch with Etoile Info Solutions, a leading ecommerce Website Development Company in phoenix arizona AZ.

  1. The Search Option

Now this one is mandatory. You need to have a search option which would facilitate customers to straight away find their desired products, without having to go through the long navigation process of clicking on category and sub category tabs. Further, this shouldn’t be restricted only to products, but should include articles, reviews, and much more. A renowned Website Designing Company in Phoenix Arizona AZ may be of great help in this aspect.

The best way to ensure that your site is a user-friendly one is to test it on actual customers. While designing the portal, it is important to think only from a customer’s point of view and put only those features which are required by your customers. Here are 4 Steps for Making Your Website Different From Your Rival Brands.

3 Things to Consider Before Redesigning a Website

There are several things to remember while redesigning a site, such as who is the target audience, which are the latest website design trends, how to make the interface more user-friendly, so on and so forth. It is also important to maintain continuity with the earlier design, so that repeat visitors do not feel that they have been thrown into a new world altogether!

website designing company

 

 

In this context, one may have a look at the following pointers, which will ensure an effective website revamp:

  1. Change/Update the logo

While maintaining continuity is essential, it also needs to be ensured that the site does not appear outdated. For instance, an outdated logo in a trendy design may not seem too appealing to the eyes. If need be, one may change or update the logo, so that it is in sync with the new design. For advice in this domain, one may avail the services of a reputed website designing company in Phoenix Arizona AZ, such as Etoile Info Solutions, which has an extensive experience in branding & digital marketing.

  1. Color Scheme

It is always advisable to make use of a similar color scheme which was applied in the old design. Merely changing the shades of colors or perhaps adding new colors may be the perfect trick to render a fresh look & feel to the interface. For more tips, one may consult an eminent web designing and SEO company in Phoenix.

  1. Effective Navigation

If more pages have been added, then it becomes all the more important to ensure that navigation is smooth and seamless. Care should be taken that visitors can easily locate the menu option and can move about without having to hunt for the relevant buttons.

Whether it’s crafting a new site or redesigning an existing one, the aim is to meet the requirements of visitors. A site should never be looked upon as a medium to boast the company’s achievements; rather, it’s a means of interacting with the target audience, encouraging them to visit the site often, and eventually inspiring them to avail the products & services. Getting in touch with an expert website designing company in Phoenix Arizona AZ can be of immense help in this matter. You can also Take A Cue From Website Development Company In Phoenix Arizona AZ For Increasing Traffic To Your Blog Site.

Ecommerce Website Design Company in Phoenix Arizona AZ Reveals Tips for Successful Product Pages

You would agree that it is imperative to have a well designed and organized product page, if you want your customers to stay on the site and use it for purchasing their favorite items. It is important that you offer the right balance of information and images.

Best E-Commerce Designing Company in Delhi

Listed below are a few tips to ensure that the product pages of your e-commerce site generate high conversions:

  1. Large & stunning images

Studies indicate that when information is supported by relevant images, it garners more views.  The image displayed on the product page has a big role to play in convincing the visitor to proceed with the purchasing decision. It is always advisable to make use of high-resolution and zoom-able pictures. Further, one should ensure to place them above the fold.  For items which are available in different colors, it is a good idea to display a separate image for each of the hues. For more advice on this aspect, one may get in touch with Etoile Info Solutions, a reliable ecommerce website design company in Phoenix Arizona AZ

  1. A clearly visible and prominent Call to Action Button

Topping the list of essential elements on a product page is the call-to-action (CTA) button. This may read ‘add to cart’ or ‘buy now,’ thereby guiding the visitor towards the conversion funnel. It is important that it is easily recognizable and persuades the prospect to take an instant action.

  1. Displaying trust seals

In the wake of online frauds, trust seals and safety logos on your e-commerce website design go a long way in increasing conversions and garnering the confidence of your customers.

  1. A sense of urgency compels action

Studies on customer behavior indicate that when there is a scarcity of a product, it grabs more attention, and subsequently more sales. The reason why this strategy always works is because it doesn’t give prospects much time to ponder over their purchasing decision.

Of course, there are several other tips & tricks that help in building a productive and effective product page. For best results, one may take the assistance of an eminent e-commerce web design company.

4 Essentials to Get More Conversions on an E-Commerce Portal

A few essential hacks coupled with technical help from e-commerce website designers can enhance the number of conversions on an e-commerce portal.

ecommerce-website-designing

E-commerce website is the new shopping destination for everyone. While getting customers to the portal is just half the job, it essentially takes more effort to actually close the sale. Listed below are 4 basic tips to increase the number of conversions on an ecommerce portal.

  1. Better product page landing

After publishing the advertisements online, it is important that the customer lands on the product page instead of the homepage, when he/she clicks on the advert. This saves time and helps the customer to locate the exact product he is looking for. It also holds his/her attention intact.

  1. Genuine & optimized product descriptions

Giving a genuine and engaging product description is very important. One may incorporate a well-chosen set of keywords in the product descriptions, as this would help in locating the website, whenever someone looks for that particular item on the internet. One must also ensure to provide the shipping details along with the product description, as customers tend to abandon the sale if they found out new details while checking-out.

  1. Keep the website easy to explore

Since an e-commerce portal has a vast range of products to explore, it is important that the design is user-friendly. One may take help from a reputed e-commerce website design company in order to build an effective online shopping site. A slow website is always annoying, and if it is an e-commerce portal, the consequences may be disastrous. Therefore, one should ensure that the portal is not only fast, but faster than its competitors.

  1. Responsive Website

Online shopping is the most convenient form of shopping primarily because it can be carried out on any device, be it mobile, laptops, or tablet. This is a major factor to ponder upon, as the portal needs to be user-friendly across all formats. The customer might search for a product from a laptop, but may order it later from mobile. Therefore, it is essential to focus on creating a responsive site, by taking the help of expert e-commerce website designers.

It is seen that the e-commerce website design itself plays a key role in closing a sale. One may rely on professionals such as Etoile Info Solutions for deriving instant success in this aspect.

The 4 Most Common Mistakes Made While Designing an E-commerce Portal

Online selling demands constant updating of the e-commerce website. It’s not as straightforward as installing a shopping cart software. It requires immense forethought, planning, and a rich technical expertise. Taking advice from e-commerce web designers is the best thing to do, if one does not want to land up with error messages and navigational issues that are big enough to annoy or infuriate the customer.

common-mistakes-ecommerce

Some common mistakes committed during the e-commerce site designing process are as follows:

  1. Lack of product information

Since online shopping eliminates a direct interaction between the buyer and the seller, therefore, it becomes imperative to mention all the possible product details. Customers always look for specifications about a product along with its price and related discounts. If they are not content with the information provided on the screen, they are likely to move away from the site.

  1. Complex checkout process

A complex checkout process may cause much irritation to the customer. It may also result in a longer time for the site to load. Combining two pages, like putting billing and shipping details next to each other, seems to be a good option, as it makes the process appear shorter.

  1. Wrong product image size

Images between 1MB-3 MB are the best to use. Large images take a lot of time to load and therefore, may trigger resentment among users, sometimes even causing them to leave the site. On the other hand, small images look poor in quality when downloaded. By taking the help of professional website designers, companies can choose from a variety of e-commerce website design that perfectly suit their business needs as well as the expectations of their audience.

  1. Confusing navigation

It’s a must for e-commerce sites to apply simple navigation schemes for the ease of usage for visitors. It starts with simple things such as labeling categories & having products under them, opting for a minimalist design, and many more.

The above-mentioned are only a few of the mistakes that companies commit, while embracing an e-commerce venture. However, by taking guidance from the best e-commerce web design company, such as Etoile Info Solutions, one can surely avoid these blunders. One may contact this company for building a new portal or revamping an existing one.

3 Best Practices That Guarantee Success in E-Commerce

Attaining high conversions on an online shopping portal is not that difficult, if one makes the use of an attractive and intuitive E-Commerce website design.

ecommarce website

For an e-commerce portal to be successful, it is important that the company undertakes strategies towards attracting traffic as well as converting them to customers. Search engine optimization proves to be helpful in increasing the traffic on a website. Through this technique, visitors do get attracted to the website, but the conversion still remains low. This is where the design, content, and marketing take the spotlight. An expert E-Commerce web design company would exactly know how to improve conversions on any e-commerce website by harnessing the potential of these tactics. Listed below are a few of the best practices that help in attaining success in e-commerce:

  1. Art of virtual story telling

Statistics reveal that a viewer merely scans a website instead of going through all the content. If there is nothing that grabs the attention of the customers, the bounce back rate increases. Large chunks of text with mere factual information can never hold the interest of a customer for long. Therefore, it is important that the content tells a story, which would instantly garner the attention of the visitor.

  1. Entertaining and engaging the audience

Even an e-commerce website needs to entertain its customers in order to retain them. A highly functional, user-friendly, and intuitive ecommerce website design is imperative in order to engage the customer. Special offers for visitors are common, but providing the coupons as a result of a small quiz or poll creates immediate interest amongst the customers. Special privileges for the loyal customers tend to attract more conversions.

  1. Let the customers know that the organization is reliable & trustworthy

By incorporating testimonials and genuine reviews from the existing customers, the company can enhance the credibility of the products & services it provides. Displaying a sign up count on the website shows new customers the number of members who deeply trust the organization. Utilizing a popular figure as a brand ambassador also highly influences conversions.

Of course, there are several other ways of generating leads as well as increasing conversions. For more tips, one can always rely on the proficient team of ecommerce web designers of Etoile Info Solutions, a trusted name in the industry.