Why Do Businesses Need Search Engine Optimization?

Search Engine Optimization or SEO involves the process of increasing the ranking of a company’s website on the search engines so that potential customers looking for a specific product/service can approach the company easily. With the help of SEO services in Phoenix Arizona, it is possible to bring the company right in front of the eyes of the customer, whenever he/she makes a search for the product/service offered by the company.

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But hold on! That’s not the only benefit. There are a slew of them, some of which have been explained below:

Give credibility to your business

When a website appears on top of the list on the search engines, it gives a boost to the credibility of the company. It is a known fact that a customer would rely on the first two pages of the search engine results. So if the company is not visible on these pages, it is assumed that it is not a popular one in its field.

Increase leads

For any company, it is great to make it to the first page of the search engine results. It is likely to attract more and more customers to the website, thereby enabling the company to enhance the number of customers, sales figures, and eventually the revenue.

Improve presence online

A website offers complete information regarding a particular product or service, but it is of no use if it cannot be seen on the search engines. SEO brings the site to the first page of the search engine results, thereby improving its visibility. Updating the site with relevant content is a great way to communicate with customers and improve online presence. It is also a smart way of increasing customer base. For more tips on this aspect, one may get in touch with Etoile Info Solutions, which specializes in providing social media marketing, link building, and SEO services in Phoenix Arizona.

By availing SEO services in Phoenix Arizona, a company can reach out to a targeted audience, improve the ranking of the company on search engines, and create awareness about the brand and its existence in the online world. Here’s Why Local SEO Means a Lot for Small Businesses.

Top 5 Benefits of Email Marketing

What is Email Marketing?

Shooting incessant emails to every potential or current customer could be considered email marketing. It usually involve using emails as a medium to send advertisements, request business, or drive leads and sales or donations, and is used to build brand loyalty, trust or awareness. Small as well as big companies use email marketing to connect directly with their customers.

email marketing

Top 5 Email Marketing Stats 2017

  • 73% of surveyed consumers found that content with a strong personality helps in forming loyal relationships
  • Marketers who prioritize blogging are 13x more likely to realize a positive ROI
  • 61% of the most successful content marketers have a documented strategy, while only 2% of the least successful have one (CMI)
  • 85% of the most successful deliver content consistently (CMI).
  • 87% of the most successful say they are able to quickly adjust their content marketing strategy (CMI).

Top 5 Benefits of Email Marketing

Etoile Info Solutions, Website Development Company in Arizona has put together an exclusive list of benefits that email marketing offer.

More Lead: Email marketing helps achieve more leads. Encouraging visitors to sign up for your email marketing list is one way to garner more leads. Another technique is to request your existing email subscribers to forward your emails on to your friends, families or acquaintances or to share it on social media.

Improved Sales: Just imagine if every subscriber on your email marketing list turned into a customer, what it would mean for your business? Pure business heaven! Unfortunately it’s just a wishful thinking, but it can help you immensely. You can improve your sales by directing the right email campaigns on the right people. This can be done smoothly with email list segmentation, a process that allows you to focus on each of your listed subscriber with the right message at the right time.

Enhanced Conversion Rates: In order to sell your product, you need to convert your subscribers into customers and the secret to email conversions is to attract them using compelling content. As mentioned in #2 above, the solution lies in email marketing list segmentation. Here this process can help you know what type of content to use at each stage of the sales process. Master this and your customer nurturing efforts will give you fruitful results by overall increasing your conversion rates.

Identifying Right Leads: Don’t waste your time nurturing the wrong leads. Before marketing your small business, make sure to have a lead qualifying system in place. Email marketing itself is a successful lead qualifying system that shows a potential customer’s interest based on,

  1. The fact that they signed up for your email marketing campaign list.
  2. Whether they open your emails or not, and
  3. If they click on any of the links within your emails.

Now that’s impressive!

 

The Roadmap For Creating Share Worthy Content That’s SEO Optimized

“Content is god” and you will definitely agree with me. This mantra is chanted by every blogger and content marketer since SEO marketing has surfaced. It’s no rocket science that the key to driving thousands of followers and millions of subscribers is to write stellar content. Be consistent in developing rich content and you’ll gain a gigantic audience and devoted followers.

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Epic content is crucial to boost your brand, generating buzz and traction for your website. Everyone will give you a full page brief of how to go about this strategy but nobody will tell you how to execute it properly. Lucky for you, Etoile Info Solutions providing best seo services in phoenix arizona, have grounded a list of crisp and precise steps on how to design attractive and share worthy content.

Learn the Recipe of Epic Content: For every perfect recipe you need perfect ingredients. Same for your content to go viral you need certain ingredients that is crucial for the impact the content will elicit. They are;

  • Must contain 2,000 words or more.
  • Laced with at least one image used for social media channels.
  • Elicit laughter, amusement, and awe, or a philanthropic appeal to the reader’s narcissistic side.
  • Show an author remark to make the article more credible.
  • Be shared by the social influencers or internet marketers within the industry or niche.
  • Be promoted and posted beyond the publish date.
  • Viral content can be an infographic, a “why” or “what” post, a how-to article, or a video.

Proper Research of your Topic: Even if you consider yourself an expert or influencer in this field, you must research about your topic. Keep the fact aside that know everything about that topic- may be your research can lead you to new information that you can incorporate in your piece of article. It can also help you cover several grounds that others may have ignored.

Look for Trending Topics: Content Marketing is deemed important for the promotion of a product or a brand. And you can drive more leads and sales by writing on topics trending on various social media platforms or are talk of the town. You can start by searching on various search engines and listing down topics appearing on the first page of each result. You also need to pay specific attention to the Search Engine Optimization specifics of your content.

Search for credible Sources: When you found the popular topic you want to write about, an additional round of research is necessary. This additional data is crucial to gather additional information to solidify your article. These data may include Pdfs, thesis, statistics or documented studies.

Create an Otline: Gathering the stock of information you have received after multiple bouts of searching, the next step is to create an outline for your content. This outline must cover your core message and its branches. In a nutshell this outline must be the combination of your First round of data and second round of data.

Write Your Article: Writing content that is engaging isn’t easy. Your word count must be between 1,000 – 5,000 words. I know the word limit is bit too much and quite intimidating to say the least. But follow these quick steps to overcome this.

  1. Concentrate on your topic
  2. Use sub heading
  3. Use bullet points to highlight stats or numbers.

And you are good to go.

 

What Does a Good Real Estate Website Need?

For any business, it is imperative to have a properly designed and fully functional website. In the case of real estate companies, the websites need to be tastefully designed and should offer all the relevant information in a concise manner. Bright pictures and crisp content are more likely to hold on to the client’s interests than anything else.

What Does a Good Real Estate Website Need

Here are some of the aspects which should necessarily be included in a website of a real estate company:

Passion & Personal Touch

A personal touch is always appreciated and it goes a long way in enhancing the overall appeal of the website. Putting up a collage of the team’s picture and adding a short history of how it all came about evidences the company’s passion towards their business and commitment towards their stakeholders.

Relevant Content

It is important to consider all the aspects of buying a residential/commercial unit. Locality, for instance, is one of the most important factors. Therefore, adding the right content regarding the benefits of a particular locality can trigger the interest of aspiring house purchasers. Blogs and articles offering in-depth information are more likely to add value to the website and encourage clients to return to the site for more. Creating separate pages for localities according to their political/geographical division can make the website appear sorted and compartmentalized.

Location and contact information

Phone numbers and email ids should always be provided on the website so as to enable the potential customers to easily contact the company. It is a good idea to incorporate an enquiry form on the “Contact Us” page, wherein customers can fill in their details and submit their query. The fact that the company is readily available also aids in building trust and confidence amongst the existing and potential customers.

For more tips on this section, one may avail the services of a reputed Web Designing Company in Phoenix Arizona AZ, such as Etoile Info Solutions, which possesses an extensive experience of creating websites for varied industries. It also offers seo services in phoenix Arizona, and enables companies to attain high search engine rankings and gain a competitive edge in the online space. Here are 4 Smart Tips for Crafting a User-Friendly Ecommerce Site

Did You Know These Facts About Search Engine Marketing?

Search engine marketing (SEM) is a vast subject, and at times, may be confusing and contradictory too, particularly if you are new to this concept. Let’s have a look at some of the facts pertaining to this marketing strategy, which may help you gain a clear understanding of this subject.

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  1. It demands time, hard work, and patience – There’s no magic potion!

The first thing to bear in mind is that SEM cannot deliver results overnight. There is absolutely no magic recipe, which would lead you to instant success. You need to put in some efforts to shortlist the keywords apt for your site and business. You also need to keep a tab on the phrases being used by your competitors. This is a time taking process, no doubt, but without investing time and hard work, you cannot expect to attain high rankings on the search engines.

  1. It’s not just about the homepage

This might sound quite contradictory to what some people believe, but the truth is that the majority of traffic lands at your site through the secondary pages. Putting your entire focus on optimizing the homepage and giving less attention to the secondary ones will not render the desired results. For more tips on this subject, you may avail the services of a reputed Website Designing Company in Phoenix Arizona AZ such as Etoile Info Solutions.

  1. It’s not a one-time campaign

Once your site has attained good rankings, it just doesn’t imply that it will remain like this forever. There is a lot of competition in the online space, and your rival brands will put more efforts than before to bring you down. Hence, it is essential that you continuously take efforts and monitor the rankings to stay on the top. For adopting the best strategy in SEM, get in touch with a company specializing in seo services in phoenix Arizona.

It is important to note here that these facts of SEM are applicable to all types of websites. If you have an online portal, then you may have to undertake extra efforts to boost sales and conversions. The advice of an experienced ecommerce Website Development Company in phoenix arizona AZ may be of great help. Here are 3 Things to Consider Before Redesigning a Website.

Beware of these 4 SEO Myths in 2017!

When it comes to SEO, there may be a lot of good practices and misconceptions doing the rounds. Nevertheless, the one fact that cannot be denied is that SEO is an evolving process. Things which seemed to be perfect in the past may not hold good now.

This is primarily because search engines keep changing their search algorithms.SEO Myths in 2017

In such a scenario, it’s important that we are aware of the myths that should be avoided in the year 2017!

Myth 1 – Directory Links are Useless

There are rumors that use of directory links is no longer a good option. Well, it is true that one shouldn’t make use of low quality directories, but using a high quality PR directory is still very much a great option for improving rankings. Simultaneously, it also helps in increasing traffic to your website. For more advice on this aspect, consider availing SEO services in phoenix Arizona.

Myth 2 – No need to take help of Social Media

Some people may opine that posting content on social media does not directly increase website rankings. But then, social media mentions is a great means of receiving a backlink, particularly if you know many people in your industry.

Myth 3 – SEO can be done at a later stage

In practice, most people first craft the design of a website, followed by conducting the SEO activities. However, it is advisable to conduct a keyword research first, followed by structuring and designing the pages, instead of carrying out an SEO campaign after the site has been created. You may take the assistance of a company specializing in Website Designing phoenix Arizona. You may also want to check out the 3 Things to Consider Before Redesigning a Website.

Myth 4 – The one-time SEO activity

A one-time SEO activity can enhance search engine rankings, but, the results will be limited only for a short period of time. Remember that SEO is a continuous activity, and hence needs to be conducted on a regular basis.

Now that you know some of the myths concerning SEO, it is time that you avoid them, and concentrate only on those things that will give you long-lasting results. For expert guidance, you may consult Etoile Info Solutions, a reputed Website Designing Company in Phoenix Arizona AZ.