App Store Optimization Trends to Watch Out for in 2018

The mobile app developers of a renowned Phoenix Web Design Company start with this simple Statista statistic, “There are about 2.2m apps on the Apple App Store in January 2017 and 3.3m of them on Google Play in September 2017” and we are pretty adamant about one simple logic that these figures are surely going to skyrocket in the future, not the other way round.

If you don’t believe us, then there is a graph to prove what we are saying. Have a look.

Web Designing Company In ArizonaWeb Designing

But why people should choose your app to download and not so many others in the Apple Store or Google Play store. There has to be a solid reason or the value you are providing the customers through your app that will motivate them to download your app and use it on a daily basis. But for people to judge your app they need to be aware of the fact that your application exits in the Google or App Store in the first place. With so many applications already gracing the Apple and Google App Store, it becomes quintessential for people to increase their app’s visibility among all these competitors.

In the most practical of ways, there are two ways of how people will know of your app and install it on their mobile phones in the first place. First, through advertising, be it online or offline or any sort and second is directly searching your app on an app store. The mobile app installs that are the result of the app store’s inbuilt app search module are known as organic app installs.

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The mobile app developers of a renowned Website Designing Agency in Phoenix AZ feels that if you are leveraging the full potential of organic app installs, then you are greatly losing out on a large chunk of valuable app users. Organic app installs are vital to the success of your brand’s mobile application since these installs are made by customers with a clear search intent that they know about your mobile application, they feel that your application is tapping in the huge need gap and they want to download it. This isn’t the case when they see your app advertised, because that time they don’t feel they need your application or if you are targeting any need. Organic app installs ensures a higher quality customer relationship from the first point (app search) to the last (app install).

 

So, the point we are trying to put here is that discoverability plays a huge role in determining the success of a mobile application. That is why App Store Optimization abbreviated commonly as AOS is the great and the only way to make your presence felt in the crowded app store. Since we are going to discuss the various AOS trends for 2018, let’s first refresh our memory as to what App Store Optimization is?

Let’s get started.

What is App Store Optimization (AOS)?

The App Store Optimization or (AOS) is a part of search engine optimization that ensures your app is going by the app ranking criteria and is securing the first place in the Google Search Engine Result Page (SERP). App Store Optimization (AOS) is a great way to boost your ranking on Google Play Store and Apple Store. It ensures that you are having all those features and qualities that are enough to outrun your competitors in the race of app store traffic and app downloads.

But the real question here is how online marketers get on the task of optimizing apps for better discoverability and visibility in an app store?

Etoile Info Solutions has put together several app store optimization techniques that will help you up your mobile app game in 2018.

Look for Right App Store Keywords

  1.  The major aspect for securing a top position on App store search rankings is by selecting the right app store keywords.
  2.  But, don’t go about putting only the popular app store keywords just to be ranked higher on app store search. Chose keywords that are relevant to your app.
  3.  Also, I don’t know how many people are aware of the fact that the words in the user app reviews are also indexed by the app store search engine. That’s why for quality and effective app store keywords, review mining is a great technique.

Also Read: Let’s Talk About UX Copywriting

Look For SHAREit – Transfer & Share

SHAREit - Transfer & Share

4.If you are launching a new app then use app store keywords with low difficulty and reasonable popularity. After an initial momentum, use app store keywords with higher popularity and reasonable difficulty.

App Name

  1. The next in queue is the app name which must be decided considering all the keywords you have finalized. According to a study, “using keywords in your title can result in up to 10.3% increase of rankings.” Google, as well as Apple’s app search algorithm, look for keywords in the app name when a user puts in an app store search query and give higher priority to those apps that contain the words similar to the search input.

Key words in the title Worth It

  1. Use your brand name in the first, no rocket science, followed by few vital keywords separated by a dash or a semicolon.

Gboard – the Google Keyboard

Gboard - the Google Keyboard

1Weather: Widget Forecast Radar

1Weather Widget Forecast Radar

App Description

  1. It is obvious that if you are instilling app store keywords in your app name and tile, the app description must also be loaded with it. But don’t go overboard with keyword stuffing, because that will cause app store search engine to penalize your app instead of ranking it.
  2. Google app store search engine does take into consideration keywords and pulls them from your description to be your app store keywords. Incorporate them sensibly so that they can go seamlessly and naturally with the app description.
  3. iOS App store search engine does not take into consideration the keywords you have incorporated in the app description. But that doesn’t mean you can let go of the app description game altogether.

iOS wants online marketers to be detailed with the app description, what it does, what value it is providing, features, advantages, social proofs, awards, and honorable mentions your app has received.

Read Also: What to keep in mind while hiring an SEO service provider?

In-app purchases

  1. Both Google and iOS evaluate the names of In-app purchases (IAP) and index them in the app store search.
  2. Your mobile applications’ In-app purchases should be app store keyword optimized, should have their display names, promotional images, and descriptions. You can display a maximum of 20 IAPs on your product page.

mobile applications

App Icon

  1. We have an interesting statistic to match this point too. A great and impactful app store icon can increase downloads by up to 560%.
  2. Keeping the purpose of your application in mind, design a simple, creative yet eye-catching app icon that can tell all about your app in a single square icon.
  3. Color, shape and the frame you are using also plays a vital part in increasing your app downloads.

App Icon

Screenshots

  1. The screenshots of your app play a major role in telling the users what the app is about and what all features it boasts.
  2. According to a study, using at least two best screenshots of your app can boost your conversions by up to 25%.
  3. Every screenshot you are using should portray a different feature of your app and what all users are going to get upon downloading it.
  4. Just make sure you are keeping your screenshots in a vertical position since they are easier to see on the narrow screens.

Screenshots

Preview Videos

  1. Though making a video is quite time-consuming and expensive, it can increase install rates by more than 20% in the Apple App Store and by 35% on Google Play, according to StoreMaven.

Preview Videos

I hope these app store optimization (AOS) tips will help you to increase your app downloads in 2018. If you have more tips and suggestions you want to recommend leave your comments below.

 

 

The Evolution of Google Search Engine Results in 2018

The experts of a leading Phoenix Web Design Company is reminiscing what Larry page once said in one of his orientations,

“We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.” – Larry Page, Co-Founder of Google and CEO of Alphabet, Inc.

I don’t think there is any other company in the world more inclined towards innovation and creativity than Google. We’ve all seen this company grow into a mega search engine over the past so many years and we simply can’t put this all onto the increased internet usage, technological developments and changing user preferences (though all this is, in fact, part of it), they earned the status by being the most meticulous organization in the world.

And their meticulousness is clearly visible in the plethora of changes being done to the lifeblood of their business, the mega evolving SERPs and Search Engine Optimization techniques to rank websites.

We are simply not restricting these changes to Mobile-first indexing, AMP and voice search, we are talking about the less talked about but definitely-making-the-different kind of changes. In the past one and two months, Google has announced and started experimenting with a variety of SERP alterations that are definitely going to shake the landscape of search engine result pages.

Let’s have a look at how Google is changing the search engine result pages.

Length of Snippets in Search Results: In mid-December 2017, Google has officially increased the length of rich snippets in search engine results. They have definitely made some modifications to the way it displays snippets in search results. Earlier the length of the snippets was restricted only to 160-235 characters, but now the Google results are showing results with snippets increasing even 235 character limit and falling somewhere between 300-320 characters.

In most of the cases these snippets will dynamically change, purely based on the nature of the search query. The snippets are designed to answer efficiently the user’s question without having them to click on the linked page. If Google will not be able to fetch out an answer from the content of your page, the snippet will likely to remain at 160 limits.

Seo Phoenix Arizona

Introducing the Answer Carousel: What are these? Let me refresh your memory. Are you seeing Google display certain questions with small answers just below the first result snippet naming Best Answers? Yes, those answers are Google’s way of testing out its new feature that employs a carousel structure for answer snippets to a given search query. The main motive behind incorporating these Answer Carousels is to let users find the answers on the search page without clicking on the linked links.

Seo Company

Knowledge Panel Incorporations: Google is updating how they are going to display its product-knowledge panels on mobile so they can give even more details about the specific products in the search results.

Google has officially confirmed the same in its Keyword blog, stating,

“Today, we’ve added more images and related searches inside select Featured Snippets to help you learn even more about your topic, or to discover new things related to your interest.”

“For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result.”

Local Listing

For those who are not aware of what knowledge panels are, it is the block at the beginning of the SERPs that displays an extracted answer from a given web page.

Are You A SEO Expert? Then Never Forget These Important HTML Tags Part I

Tags have a very important role to play in on-site search engine optimization. Tags have been developed with the objective of classifying content so that it is easier for the users and the search engines to understand the degree of importance each specific piece of content carries. But the real question that is plaguing the minds of marketers these days is: are HTML tags as vital today as they once were?

Well, answer this simple question, what’s the use of a website with a great design and a great website copy, if people can’t find the website? “Null”. Some researchers in their studies have found out that 93% of online experiences begin with a search engine.

top 3 google results

But, but, but… how will visitors visit your website when you are not even harboring somewhere near the first-page result of Google?

So companies pay Google to place their company ad at the top of the search engine result pages when companies Google for certain keywords.

paid ads

But, again, paid searches do not garner the type of traffic a company looks for when they opt for paid ads.

So with the surge of new and pronounced studies, it is revealed that organic ads get 70% more results than paid ads.(HubSpot)

research paid ads

So companies again thought the better of it and found out that in order to generate more traffic it is important to rank organically.

How? With the only language the SEO understands- TAGS

The company that has mastered SEO services in Phoenix, Arizona will tell you about important HTML tags briefly.

Title Tag

HTML title tag is arguably the most important and quintessential on-page SEO factor when it comes to increasing the website traffic. Think of titles as the chapter of your website, it needs to be clearly defined and compelling. Title tags help visitors as well as search engines to decide what your website is all about, the content you are displaying and what each page is trying to tell.

Title Tag Code: <title>WSC™:: Website Designing Company in Delhi | Website Designing India</title>

title tags sample

It is important to incorporate keywords that you target with your content in your title tag since they end up as links to your web page.

Meta Description Tag

Meta description tags give a brief snippet about your website to the users so that they can understand what you do and what your website provides with those 150 character summary. They appear just below the blue clickable links known as Title Tags in a search engine result page (SERP). If your website has a compelling Meta Description, it will not only help you rank higher on Google, but it will also sell the “click” with an appealing copy.

meta desc sample

Needless to say, the keyword that you have used in the title tag must also be used in the Meta description, so that the search engines can easily understand what your site is all about.

Header Tag

Header tag refers to the HTML attribute that is used to distinguish headings and subheadings within your content from other types of text. There are several different header tags. On the basis of your website format, you may have h1, h2, h3 and sometimes h4 and h5 tag. These tags usually display the relevancy and important each word or phrase has on the website page and can effectively help your search engine rankings.

 

Header Tag Code: <article>

<header>

<h1>Most important heading here</h1>

<h3>Less important heading here</h3>

<p>Some additional information here</p>

</header>

<p>Lorem Ipsum dolor set amet….</p>

</article>

To be continued….

UX/UI Essentials: Typography in Mobile Applications

You have probably heard this many times that good typography is difficult to find, but what we feel and acknowledge is that good and accurate typography makes the art of reading smooth and effortless. When our eyes read each word in a line, it does so in small jumps, which is widely known as saccades, a term most of you might not have heard. We obviously don’t read letters, and as a matter of fact words, we take in the snapshots of a part of words and our brain registers them and look further what it expects to find. In case the brain was not able to make out what the text is actually portraying, it sends the eyes back to read the text and verify if the assumptions it has made was 100% correct. A good typography minimizes the amount of effort your eyes need to put in order to read along with a line of text.

Mobile devices over the last few years have seen a tremendous growth in regards to usage. 80% of internet users today own a Smartphone and users spend on average 69% of their media time on Smartphones. A typical Smartphone with sufficient battery life and powerful wifi can bring users a world full of valuable and infinite information. We all are living and breathing in a world full of mobile phones and since every user today owns a mobile phone, it is our responsibility to optimize it for unhindered and better user experience. Now, how can you give users stellar UX and UI experience on a small screen without overloading it? Though the world of mobile apps is filled to the brim with multiple options to bring such change, as a leading Website Development Company in Phoenix Arizona AZ, we consider Typography in Mobile Apps the most important one.

Mobile design requires a significant amount of detailing, intricacy, and elaboration due to its limited screen size. The User Interface of mobile apps is made up of different elements, mainly smooth navigation bars, and tab buttons, side sliding menus, along with some aesthetic and graphic elements to highlight these elements. But even with the incorporation of these visuals elements, we keep the users hooked by communicating with them in a most traditional and roundabout way, i.e. via text. Communication plays a pivotal role in mobile design. No matter how and where you are developing your mobile app, it should clearly portray their intent and purpose. The objective of developing a mobile application is crystal clear, to develop a connection between the app and the user and help a user find what they are looking for in an app.

According to sources, 95% of communication over the internet is via text. Unfortunately, web designers are focusing on every major design element but this. Here an acclaimed Web Development Company in Phoenix Arizona AZ is talking about a field that has redefined over the years and typography has become a major design element in mobile apps.

What is Typography?

Going by Wikipedia’s apt definition,

“Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.”

Why is Typography so important in Mobile Apps?

  1. The role of typography is not just limited to filling up the spaces in the mobile apps, but to aesthetically complement the overall mobile application design. This will significantly empower the overall user experience and will increase user’s amazement within the app.
  2. Typography plays a vital part in triggering human psychology and doesn’t restrict only to being a graphic contributor. With right and effective choice of typography, it becomes easier for the app users to connect with the overall app usability.
  3. It is a matter of fact that great design captures the attention of a user in a blink, but to prolong that attention, typography plays a very quintessential role. That is why it is must to build a typographic hierarchy which is a part of the visual hierarchy in the designing context which guides the user attention and helps them explore an application.
  4. When typography done right, it can help communicate better with the users. You can win trust and attention of the users with the selection of typography that gels well with the overall app design. You can highlight important details with typography and encourage users to take actions through words.

What are the best practices in mobile typography?

Font Size: Let’s talk about Apple’s take on this. Apple in its website devoted to developers has clearly mentioned that “Your font will be no good if users can’t read it, no matter if it’s the most beautiful font in the world.” According to the Cupertino multinational technology company, font size ranging from 11 to 17 points is apt for iOS devices and 35 and 50 characters per line, which is somewhere close to what needs to be done in Android Apps. The screen of mobile phone ends, before they can even start, so use them wisely.

Font Style: The selection of font style says a lot about your mobile app and what you are trying to portray with it and it is something which is often sidetracked or simply plucked from the library. The type of font style you are selecting largely depends on the type of content you want to display. This is because fonts can express really well. Opt for curvier and thinner fonts and kick aside over-decorative and gaudy fonts that look shabby on a small screen. Below is the list of the best free mobile fonts to use for your design projects.

Leading: In the typography context, leading is the space between the baselines of consecutive lines of type. Since there is major screen size issue with mobile phones, leading is significantly smaller than desktop versions. Leading in mobile phones should be a little bit tight as compared to the desktop. Too much wider and shorter leading can entirely break the overall user interface of your mobile app. In mobile phones, the standard leading should be 120% the point size of the font.

Kerning: It is defined as the “distance between two letters”. It is the process of adjusting the distance between the characters. It isn’t something that is too important in the large space of typography, but definitely worth the attention. If you notice clearly, you may witness that sometimes the letter spacing between capital letters may lead to inconsistent kerning as compared to the spacing between lowercase letter. So divert your attention to this problem and maintain the space visually even.

If you would like to add something to this list, feel free to drop it in our comments box below.

Why Do Businesses Need Search Engine Optimization?

Search Engine Optimization or SEO involves the process of increasing the ranking of a company’s website on the search engines so that potential customers looking for a specific product/service can approach the company easily. With the help of SEO services in Phoenix Arizona, it is possible to bring the company right in front of the eyes of the customer, whenever he/she makes a search for the product/service offered by the company.

seo services phoenix az

But hold on! That’s not the only benefit. There are a slew of them, some of which have been explained below:

Give credibility to your business

When a website appears on top of the list on the search engines, it gives a boost to the credibility of the company. It is a known fact that a customer would rely on the first two pages of the search engine results. So if the company is not visible on these pages, it is assumed that it is not a popular one in its field.

Increase leads

For any company, it is great to make it to the first page of the search engine results. It is likely to attract more and more customers to the website, thereby enabling the company to enhance the number of customers, sales figures, and eventually the revenue.

Improve presence online

A website offers complete information regarding a particular product or service, but it is of no use if it cannot be seen on the search engines. SEO brings the site to the first page of the search engine results, thereby improving its visibility. Updating the site with relevant content is a great way to communicate with customers and improve online presence. It is also a smart way of increasing customer base. For more tips on this aspect, one may get in touch with Etoile Info Solutions, which specializes in providing social media marketing, link building, and SEO services in Phoenix Arizona.

By availing SEO services in Phoenix Arizona, a company can reach out to a targeted audience, improve the ranking of the company on search engines, and create awareness about the brand and its existence in the online world. Here’s Why Local SEO Means a Lot for Small Businesses.

Top 5 Benefits of Email Marketing

What is Email Marketing?

Shooting incessant emails to every potential or current customer could be considered email marketing. It usually involve using emails as a medium to send advertisements, request business, or drive leads and sales or donations, and is used to build brand loyalty, trust or awareness. Small as well as big companies use email marketing to connect directly with their customers.

email marketing

Top 5 Email Marketing Stats 2017

  • 73% of surveyed consumers found that content with a strong personality helps in forming loyal relationships
  • Marketers who prioritize blogging are 13x more likely to realize a positive ROI
  • 61% of the most successful content marketers have a documented strategy, while only 2% of the least successful have one (CMI)
  • 85% of the most successful deliver content consistently (CMI).
  • 87% of the most successful say they are able to quickly adjust their content marketing strategy (CMI).

Top 5 Benefits of Email Marketing

Etoile Info Solutions, Website Development Company in Arizona has put together an exclusive list of benefits that email marketing offer.

More Lead: Email marketing helps achieve more leads. Encouraging visitors to sign up for your email marketing list is one way to garner more leads. Another technique is to request your existing email subscribers to forward your emails on to your friends, families or acquaintances or to share it on social media.

Improved Sales: Just imagine if every subscriber on your email marketing list turned into a customer, what it would mean for your business? Pure business heaven! Unfortunately it’s just a wishful thinking, but it can help you immensely. You can improve your sales by directing the right email campaigns on the right people. This can be done smoothly with email list segmentation, a process that allows you to focus on each of your listed subscriber with the right message at the right time.

Enhanced Conversion Rates: In order to sell your product, you need to convert your subscribers into customers and the secret to email conversions is to attract them using compelling content. As mentioned in #2 above, the solution lies in email marketing list segmentation. Here this process can help you know what type of content to use at each stage of the sales process. Master this and your customer nurturing efforts will give you fruitful results by overall increasing your conversion rates.

Identifying Right Leads: Don’t waste your time nurturing the wrong leads. Before marketing your small business, make sure to have a lead qualifying system in place. Email marketing itself is a successful lead qualifying system that shows a potential customer’s interest based on,

  1. The fact that they signed up for your email marketing campaign list.
  2. Whether they open your emails or not, and
  3. If they click on any of the links within your emails.

Now that’s impressive!

 

The Roadmap For Creating Share Worthy Content That’s SEO Optimized

“Content is god” and you will definitely agree with me. This mantra is chanted by every blogger and content marketer since SEO marketing has surfaced. It’s no rocket science that the key to driving thousands of followers and millions of subscribers is to write stellar content. Be consistent in developing rich content and you’ll gain a gigantic audience and devoted followers.

seo optimized india

Epic content is crucial to boost your brand, generating buzz and traction for your website. Everyone will give you a full page brief of how to go about this strategy but nobody will tell you how to execute it properly. Lucky for you, Etoile Info Solutions providing best seo services in phoenix arizona, have grounded a list of crisp and precise steps on how to design attractive and share worthy content.

Learn the Recipe of Epic Content: For every perfect recipe you need perfect ingredients. Same for your content to go viral you need certain ingredients that is crucial for the impact the content will elicit. They are;

  • Must contain 2,000 words or more.
  • Laced with at least one image used for social media channels.
  • Elicit laughter, amusement, and awe, or a philanthropic appeal to the reader’s narcissistic side.
  • Show an author remark to make the article more credible.
  • Be shared by the social influencers or internet marketers within the industry or niche.
  • Be promoted and posted beyond the publish date.
  • Viral content can be an infographic, a “why” or “what” post, a how-to article, or a video.

Proper Research of your Topic: Even if you consider yourself an expert or influencer in this field, you must research about your topic. Keep the fact aside that know everything about that topic- may be your research can lead you to new information that you can incorporate in your piece of article. It can also help you cover several grounds that others may have ignored.

Look for Trending Topics: Content Marketing is deemed important for the promotion of a product or a brand. And you can drive more leads and sales by writing on topics trending on various social media platforms or are talk of the town. You can start by searching on various search engines and listing down topics appearing on the first page of each result. You also need to pay specific attention to the Search Engine Optimization specifics of your content.

Search for credible Sources: When you found the popular topic you want to write about, an additional round of research is necessary. This additional data is crucial to gather additional information to solidify your article. These data may include Pdfs, thesis, statistics or documented studies.

Create an Otline: Gathering the stock of information you have received after multiple bouts of searching, the next step is to create an outline for your content. This outline must cover your core message and its branches. In a nutshell this outline must be the combination of your First round of data and second round of data.

Write Your Article: Writing content that is engaging isn’t easy. Your word count must be between 1,000 – 5,000 words. I know the word limit is bit too much and quite intimidating to say the least. But follow these quick steps to overcome this.

  1. Concentrate on your topic
  2. Use sub heading
  3. Use bullet points to highlight stats or numbers.

And you are good to go.

 

What Does a Good Real Estate Website Need?

For any business, it is imperative to have a properly designed and fully functional website. In the case of real estate companies, the websites need to be tastefully designed and should offer all the relevant information in a concise manner. Bright pictures and crisp content are more likely to hold on to the client’s interests than anything else.

What Does a Good Real Estate Website Need

Here are some of the aspects which should necessarily be included in a website of a real estate company:

Passion & Personal Touch

A personal touch is always appreciated and it goes a long way in enhancing the overall appeal of the website. Putting up a collage of the team’s picture and adding a short history of how it all came about evidences the company’s passion towards their business and commitment towards their stakeholders.

Relevant Content

It is important to consider all the aspects of buying a residential/commercial unit. Locality, for instance, is one of the most important factors. Therefore, adding the right content regarding the benefits of a particular locality can trigger the interest of aspiring house purchasers. Blogs and articles offering in-depth information are more likely to add value to the website and encourage clients to return to the site for more. Creating separate pages for localities according to their political/geographical division can make the website appear sorted and compartmentalized.

Location and contact information

Phone numbers and email ids should always be provided on the website so as to enable the potential customers to easily contact the company. It is a good idea to incorporate an enquiry form on the “Contact Us” page, wherein customers can fill in their details and submit their query. The fact that the company is readily available also aids in building trust and confidence amongst the existing and potential customers.

For more tips on this section, one may avail the services of a reputed Web Designing Company in Phoenix Arizona AZ, such as Etoile Info Solutions, which possesses an extensive experience of creating websites for varied industries. It also offers seo services in phoenix Arizona, and enables companies to attain high search engine rankings and gain a competitive edge in the online space. Here are 4 Smart Tips for Crafting a User-Friendly Ecommerce Site

Did You Know These Facts About Search Engine Marketing?

Search engine marketing (SEM) is a vast subject, and at times, may be confusing and contradictory too, particularly if you are new to this concept. Let’s have a look at some of the facts pertaining to this marketing strategy, which may help you gain a clear understanding of this subject.

seo company

 

  1. It demands time, hard work, and patience – There’s no magic potion!

The first thing to bear in mind is that SEM cannot deliver results overnight. There is absolutely no magic recipe, which would lead you to instant success. You need to put in some efforts to shortlist the keywords apt for your site and business. You also need to keep a tab on the phrases being used by your competitors. This is a time taking process, no doubt, but without investing time and hard work, you cannot expect to attain high rankings on the search engines.

  1. It’s not just about the homepage

This might sound quite contradictory to what some people believe, but the truth is that the majority of traffic lands at your site through the secondary pages. Putting your entire focus on optimizing the homepage and giving less attention to the secondary ones will not render the desired results. For more tips on this subject, you may avail the services of a reputed Website Designing Company in Phoenix Arizona AZ such as Etoile Info Solutions.

  1. It’s not a one-time campaign

Once your site has attained good rankings, it just doesn’t imply that it will remain like this forever. There is a lot of competition in the online space, and your rival brands will put more efforts than before to bring you down. Hence, it is essential that you continuously take efforts and monitor the rankings to stay on the top. For adopting the best strategy in SEM, get in touch with a company specializing in seo services in phoenix Arizona.

It is important to note here that these facts of SEM are applicable to all types of websites. If you have an online portal, then you may have to undertake extra efforts to boost sales and conversions. The advice of an experienced ecommerce Website Development Company in phoenix arizona AZ may be of great help. Here are 3 Things to Consider Before Redesigning a Website.

Beware of these 4 SEO Myths in 2017!

When it comes to SEO, there may be a lot of good practices and misconceptions doing the rounds. Nevertheless, the one fact that cannot be denied is that SEO is an evolving process. Things which seemed to be perfect in the past may not hold good now.

This is primarily because search engines keep changing their search algorithms.SEO Myths in 2017

In such a scenario, it’s important that we are aware of the myths that should be avoided in the year 2017!

Myth 1 – Directory Links are Useless

There are rumors that use of directory links is no longer a good option. Well, it is true that one shouldn’t make use of low quality directories, but using a high quality PR directory is still very much a great option for improving rankings. Simultaneously, it also helps in increasing traffic to your website. For more advice on this aspect, consider availing SEO services in phoenix Arizona.

Myth 2 – No need to take help of Social Media

Some people may opine that posting content on social media does not directly increase website rankings. But then, social media mentions is a great means of receiving a backlink, particularly if you know many people in your industry.

Myth 3 – SEO can be done at a later stage

In practice, most people first craft the design of a website, followed by conducting the SEO activities. However, it is advisable to conduct a keyword research first, followed by structuring and designing the pages, instead of carrying out an SEO campaign after the site has been created. You may take the assistance of a company specializing in Website Designing phoenix Arizona. You may also want to check out the 3 Things to Consider Before Redesigning a Website.

Myth 4 – The one-time SEO activity

A one-time SEO activity can enhance search engine rankings, but, the results will be limited only for a short period of time. Remember that SEO is a continuous activity, and hence needs to be conducted on a regular basis.

Now that you know some of the myths concerning SEO, it is time that you avoid them, and concentrate only on those things that will give you long-lasting results. For expert guidance, you may consult Etoile Info Solutions, a reputed Website Designing Company in Phoenix Arizona AZ.