In order to attract traffic to the site, it is important to come up with innovative and interesting ideas that would offer an engaging experience to the users. At times, companies have sites that are more than a decade old and haven’t been redesigned since then. Such websites hamper the inflow of traffic and subsequent conversions. A reliable website development company in Arizona can offer expert advice on revamping an old site or creating a new one.
- When to redesign?
Ideally, websites should be redesigned every two years or so to offer something new to the visitors. Nevertheless, if need be, one may also revamp it before that, depending upon the company’s goals, objectives, economic considerations, or change in business activities. Again, with time, the trends keep changing. Earlier the trend was to include more text and fewer pictures, but now the focus is on incorporating GIFs and interesting & informative videos to grab the attention of viewers. Another reason to revamp may be to make the site adaptable to mobile devices. Apart from that, it is also essential to consider search engine optimization activities, which include image search, local search, video search, and much more, all of which help in increasing the visibility of the web pages.
- It is Not a One-Time Activity
Most companies look at website designing as a one-time expense and then they forget about it. But they should always keep in mind that revamping the web pages every now and then is going to be beneficial for their business. It is obvious that other companies who have recently designed their websites or have redesigned the old ones have better and more interesting content to offer than the ones who have not re-designed since inception.
- It is the gateway to reach the customer
It is undoubtedly one of the main ways of selling a company’s products & services. One needs to remember that keeping it updated is important for marketing and lead generation.
For best results, one may get in touch with a reputed Web designing company in Phoenix such as Etoile Info Solutions, which provides web designing and SEO services in Phoenix based on the latest technology and marketing trends.
For any business, it is imperative to have a properly designed and fully functional website. In the case of real estate companies, the websites need to be tastefully designed and should offer all the relevant information in a concise manner. Bright pictures and crisp content are more likely to hold on to the client’s interests than anything else.
Here are some of the aspects which should necessarily be included in a website of a real estate company:
Passion & Personal Touch
A personal touch is always appreciated and it goes a long way in enhancing the overall appeal of the website. Putting up a collage of the team’s picture and adding a short history of how it all came about evidences the company’s passion towards their business and commitment towards their stakeholders.
It is important to consider all the aspects of buying a residential/commercial unit. Locality, for instance, is one of the most important factors. Therefore, adding the right content regarding the benefits of a particular locality can trigger the interest of aspiring house purchasers. Blogs and articles offering in-depth information are more likely to add value to the website and encourage clients to return to the site for more. Creating separate pages for localities according to their political/geographical division can make the website appear sorted and compartmentalized.
Location and contact information
Phone numbers and email ids should always be provided on the website so as to enable the potential customers to easily contact the company. It is a good idea to incorporate an enquiry form on the “Contact Us” page, wherein customers can fill in their details and submit their query. The fact that the company is readily available also aids in building trust and confidence amongst the existing and potential customers.
For more tips on this section, one may avail the services of a reputed Web Designing Company in Phoenix Arizona AZ, such as Etoile Info Solutions, which possesses an extensive experience of creating websites for varied industries. It also offers seo services in phoenix Arizona, and enables companies to attain high search engine rankings and gain a competitive edge in the online space. Here are 4 Smart Tips for Crafting a User-Friendly Ecommerce Site