How to Choose The Right Website Designing Agency in Phoenix?

When your business needs a new website, choosing the right web design agency will ensure you an excellent online representation for your business. Most entrepreneurs do not know how to select a web agency and do not know what the essential criteria are when bidding. It can be difficult to determine if a potential agency offers precisely what you are looking for. Hiring a Website Designing Agency in Phoenix AZ for an important project can seem complicated, but when you know how to recognize the essential qualities of a good agency, you can quickly distinguish potential candidates from impostors.

As in any field, look for professionals with experience. A competent web agency like Phoenix Web Design Company has a team of professional developers and designers, who are working closely on the projects. It is tempting to hire a web designer working solo and inexpensively. On the other hand, it is impossible to recreate the dynamics needed to produce a quality and functional site. This is especially true if you are looking for a transactional e-commerce site.

Check out the portfolio

Every Website Designing Company In Arizona has an online portfolio that lists the sites of previous clients and the different projects realized. Designers will work with your ideas, but a company specializing in flash website design will probably not be an excellent choice for your corporate site.

Read Also: Get Great Websites From the Best Web Designing Company Arizona Today

How do they treat their customers?

Designing a website requires a lot of communication. You must express your initial ideas as well as your needs, and your team must respond promptly with questions and answers. If you do not get an answer quickly, the design process may stretch unnecessarily. The right Phoenix Web Design will have to communicate beautifully with you well before you are a customer.This is especially important if you want it to run your website for a long time. Do not link with an agency that will take weeks to add new items to your site. For more details log on to www.etoileinfosolutions.com

Professional References

When a company produces excellent websites at a fair price, their customers will talk about them. There are several sites, which collect testimonials about web agencies like Phoenix Web Design Company and their websites. Watch the testimonials; this will help you avoid companies that tend to overcharge their customers. Try to join some of the clients mentioned in the portfolio and ask them if they would recommend the agency.

Now, you know how to hire a best Website Designing Agency in Phoenix AZ. Hope you have found this Blog informative.

Make Your Blog and Connect to Other People

Everybody knows a smattering of HTML, JavaScript, and CSS. But, knowing is not enough. It takes the right knowledge to apply them so you make functional websites for the internet. Web designers make the web pages you write applicable to the internet.

Get professional help

You can design different types of web pages depending on your individual need. So, you see shopping sites, library sites, learning sites, social interaction sites, and medical shops among many others. Each of these sites has its own web design. If you design a site to act as an online store, you cannot use it for anything else such as a library. Or, if you have a learning site, one cannot use it for social interaction though there will be interaction between the students and the teachers. Learn more by visiting the website of Phoenix Web Design Company, one of the premier designers available today.

Choose the site you build

The work of designing begins with the selection of the templates for the website. Only after this, they will build in other functionalities such as client-side and server side scripting and deploying of links.

Shopping mall: This provides visitors to the site with a choice of goods – retail and wholesale clothing, food items, grocery items, and so on.

Garment store: Here you get a variety of clothing items for men and women. At times, there may be items for children also.

Medical store: From this store, you can get all your medicines. They might ask you to upload the prescription so they are authorized to sell the prescription medicines to you. You can get ideas from the Website Designing Agency in Phoenix AZ.

Social networking: If you visit these sites, you see what the purpose of the site is. It may cater to old, retired people or it may be for the parents of school-going children. It might be a non-profit organization running the show or it might a hobby club. If you like what you see, you can join on the site providing you fulfill the conditions laid down by the site. For more information please visit www.etoileinfosolutions.com

Home and garden: This is another popular kind of site. Most people have their own garden that they want to talk about and exhibit on the internet.

You can join these online social sites to showcase your skills. Connect to the other people and share your views.

Get Great Websites from the Best Website Designing Company In Arizona

How to choose the right web design agency?

A new website Development Company should have the required potential to boost your company sales and to direct maximum traffic to your company site with their proper SEO. There are many website development companies in Phoenix and Web Designing Company in Arizona who offer excellent websites that ensure a great internet representation for your business. A bad choice of web Design Company may cost you future business prosperity. You need to recognize the essential qualities of a website development company.

Read Also: Get Great Websites From the Best Website Designing Agency in Phoenix Today

The main criteria is to search for companies with good past experience. A good company should have a team of well-qualified developers who work together on a project. Working with a team of developers helps you create a dynamic website especially e-commerce websites.

Check out the Best Web Design Company Portfolio

From the company portfolio, check out the list of the past clients they have worked with. Check out their reviews to get an idea of the client’s feedback. This gives you an idea whether to proceed with the company or not.

Professionalism

Before finalizing, meet the website developers to know about their skills and their professionalism. If a team asks you plenty relevant questions, it is likely that they will give you a good website with all the company details. Also ensure that the company adheres to strict rules and time-frames. For an e-commerce site, the tie up with the company has to be long-term as they will need to constantly upload the new products. Hence, it is necessary to hire a company with whom you feel you can work for long-term. The team should be always available for communication. For more information you can visit www.etoileinfosolutions.com

Now, you know how to hire a best Website Development Company in Phoenix. Hope you have found this article informative.

Interact with Friends Using a Blog by Website Development Company in Phoenix

When we say something and mean it, we blog. We tell the world about it and though many may disagree, there are our friends who will support our thoughts and give suggestions. This is the face we have in the world – a window if you may through which we each other on the internet. So, it is important that we keep this interaction simple and effective. We don’t want to waste our time and effort.

Here are the things that matter for bloggers
  1. Pick Good Topics: To this end, we choose the things we want to say. There are social blogs where we discuss just anything there is under the sun. But, if you are promoting a product or selling baskets or handicraft, you must stick to one topic. You can get a good, attractive website from the Website Development Company in Phoenix. This is because you get social recognition – people you know and those who visit your site will look forward to your products.
  2. Get Search Engine Rankings: And you get search engine recognition – the search engines like Google, Bing, and others use algorithms to classify all websites on the internet. If you give reliable on one specific topic and talk about the different aspect of the same topic all the time, they will list you as a reliable source of information on that topic. This will boost your search engine ratings.
  3. People Express Themselves: Moreover, a blog is a place where your friends and regular visitors want to say what they feel about your product. It may not always be nice but they are there because they feel they belong. It is up to you to make them feel like they belong and keep them there until you are able to change the way they feel or get them to make more suggestions for your site improvement. Improve your website with SEO services in Phoenix Arizona. It will help your site work better. For more information visit etoileinfosolutions.com

When we want the face on the internet to smile, we need the assent of our friends. By making it agreeable to all the visitors, it gives us a peace of mind. By making our voice heard on the internet, we gain our identity. And, though the matter we express may not be any earth-shattering item, it keeps our corner intact. If anyone wants an opinion about the atmospheric pollution control methods, we know what to do. We will offer at least one solution that will help save the world. Sure, that is what everyone wants to do.

Read Also: Improve Website Visibility with SEO

Commercial and Personal Uses of a Website Today

For the people who wish to create an online presence, a blog or a website is essential. There are many places where you may make your own free blog. Of course, you will not get advanced features if you opt for a free website but it is enough to get you started.  Website Designing Agency in Phoenix AZ can help you in getting the best personal or commercial website

Uses of a blog

People use the website or blog for personal or public uses. The personal reasons include keeping contact with the social circles. SEO services in Phoenix Arizona can assist you in ranking your website higher in Google. The public reasons include selling online and conducting shows for the general public.

  1. Gather information: The web contains all there is to know. You can peruse public and private documents (with permission of course), read about all the things in the universe, and compile documents with all these facts.

Commercial activity

  1. Sell articles online: if you make pots or knit sweaters, you can take photographs of these items and sell them on your blog. This is one of the most profitable things that people do nowadays.
  2. Conduct auctions: If you have many valuable items, you can conduct an auction of these things. The interested people will always buy them for their personal use.
  3. Teach students through the web: Perhaps one of the most lucrative uses of the blog is to conduct classes for the people who are interested in your teachings. This is a commercial activity that helps you develop your student base and further your money making capabilities.

Read Also: Merits of an Open-Source Ecommerce Platform

  1. Mingle with friends: Most of the people today use their blog to connect with their crowd. The blog helps them to pass on news and share photos and discuss events. This is turning out to be the meeting place or the “chai shop” of the world. You can also post family news and events here to help propagate the celebrations in style. For more information log on to www.etoileinfosolutions.com

The World of HTML5 Applications

The Mobile App developers of a leading Phoenix Web Design Company ask its users if they have heard about the recently-gained-popularity apps, the HTML5 Applications. The kind of buzz these apps have picked clues us into that they are probably going to be the face of the mobile application world, this year or probably next. Though we strongly think that this is “one side” of the debate going on and blazing between the HTML5 apps versus native apps and this is what people are listening and seeing for quite a long time. This whole “will-shake-the-landscape-of-mobile-application” tends to make its presence in the limelight every now and then and we reckon that this going to remain as it is for quite some time. Until the whole shell breaks and all the best apps, we’ll witness in future will be the HTML5 apps. It’s highly unusual to see mobile developers carrying out these kinds of debates and the proponents of both the sides going on and about why their version should be considered the best. But when these kinds of discussions actually come out of the developer-zones and straight into the limelight where normal people like us hear them, it actually sends us into frenzy where we can’t seem to decide what to believe.

HTML5 in a hybrid form is steadily picking up the pace with mobile developers using this technology like it is being distributed like a cake, we thought it would be nice to devour a part of the cake too and try to understand how the cake is made and how it actually tastes.

Let’s first understand what is an HTML5 App?

To tell you honestly, I personally, and I think most of you also, might have heard about the “trending” HTML5 apps when once the man who changed the scenario of cellular communication and certainly the fate of Apple Inc. Steve Jobs mentioned that it would be the future of the web and Flash apparently wouldn’t. And up to some extent, his statement saw the day of light when the Cupertino Company blocked access to any kind of Flash Player on iOS. But to be honest it wouldn’t take an eye of a genius to guess that this was coming because HTML without an iota of a doubt has a lot more going for it than Flash ever in its history did. But we are certainly happy about the fact that mobile development has found a good and effective way to code applications.

HTML 5 refers to Hypertext Markup Language that we are currently on the 5th version of it. But when you hear about HTML5 apps it means web application developed with the 5th revision of the HTML web content standard and designed and developed for smartphones, tablets and other hand devices.

While making HTML5 apps mobile developers are basically dealing with these three codes.

  • HTML is actually providing a framework for the apps where mobile developers can write out their code and an application will transform into something we can use and interact with.
  • CSS is there to provide a way to visualize how all the individual bits of code will work out once they are rendered and is fully displayed on our screens.
  • The burden of all this lands on the shoulders of JavaScript that makes all these bits of code attractive and be able to perform their task.

HTML 5 allows for the development of more complex and easy to install functions than the earlier version of this web standard. This clearly means that the files created through HTML5 will be more like apps than like content. Adding a cherry on the top is the fact that all the mobile devices that are gracing the markets now will be able to support HTML5 apps. This means that developing a mobile application for multiple platforms with a screen that has its own version of that app would be now easier than ever since a code needs to be written only once.

This means that the mobile developers only have to write his or her piece of code only once and fine tune it and can put it everywhere. This is quite a relief from having to write separate code for Android, iOS, macOS, Windows, and HTML for webOS and BlackBerry 10. The developers can bring his or her code to life using whatever development environment they choose, be it Notepad or the complex one’s like Visual Studio or Adobe Dreamweaver, debug and fine tune it in whatever web browser they want and will actually work everywhere.

Your phone too will be able to support HTML5 apps. We have all seen HTML5 apps being used as a web page. To place the perfect example of this we have micro-networking site like Twitter and Google’s advertising-supported email service Gmail, which clearly presents HTML5 apps at work. Since HTML5 comes with the added advantage that it can be rendered by a web view component, putting a window inside a basic app frame to develop an app you can install directly on your phone is simple and fast.

Read AlsoMerits of an Open-Source Ecommerce Platform

Also to make matters much easier, there are third-party apps available that can do everything for you, like Apache Cordova. This third party tool helps new and amateur developers to bring their new ideas to life and display it to everyone. It also helps seasoned developers to come up with new ideas that we have not seen or heard before. HTML5 dropped in a native application can run the code and make use of the assets it derives from the internet, but a developer has the liberty to install these locally and point the code there for offline native apps.

For more information on HTML5 apps, you can contact the expert mobile app developers and coders of a leading Seo Services In Phoenix Arizona, Etoile Info Solutions.

Are There any Difference between User Interface and User Experience?

For the SEO experts of a leading Company in Seo Services in Phoenix, the struggle to understand the actual meaning or to put in better terms, to understand the difference between the two conceptually interlinked terms is going on for quite a long time.

Earlier the problem wasn’t really that prominent because of the minimal nature of web design and development technologies that were being used. Today the internet is filled with abundant of different web design layouts and development languages that have made the gap between the two all the more distinct. Though used interchangeably, when explained separately, both the terminologies do present the users with different elements of the human-computer interaction and this is what we are going to talk about and deconstruct these terms word by word to reach to the utter depths of their meanings.

Before we get down to the task, laying out strikingly dissimilar differences between the two terms a result-oriented agency offering seo services in Phoenix Arizona would first like you to understand the meaning of the two terms.

What is User Interface?

User Interface (UI) design is the large and evolving arena. Theoretically speaking, it is the amalgamation of different website content (text, images, videos, webinars, documents, etc), form (Buttons, headings, labels, text fields, menu, navigation bar, drop-down lists, check boxes, graphic design, etc), and user behavior (What will happen if I click/check/drag, type etc).

It takes a lot of experience, keen attention to detail, a lot of practice, and a lot of user testing to get to the core of successful user interface design. Being a user interface designer requires your senses to visualize and practices to mold according to what the users deem qualified of being a flawless and perfect user interface design. A top-notch and highly converting user interface revolves around the boundaries of engaging, interactive, aesthetically magical and emotionally driving to make your products more lovable and beautiful and website all the more approachable.

Read Also: What is Session Replay?

What I see an idle way of going about developing a user interface design is to visualize the entire product buying experience a sort of journey, which presupposes visiting a website all the way to the final check out page. Every user that takes on the task of downloading your app from the abundant of other apps available in the App Store/web, all the way through using it, completing a plethora of tasks and perpetrating goals within an app view this as a journey and that journey needs to be delightful and streamlined one.

What is User Experience?

Surfaced in the late 1990s, the term user experience was conceived by cognitive scientist Don Norman when he was assisting the Advanced Technology Group at Apple as vice president.

Here is how he defined user experience,

“‘User experience’ encompasses all aspects of the end user’s interaction with the company, its services, and its products.”

Also Read: Explore the World of AR and VR with Google’s Open Library “Poly”

Basically, user experience carries with itself a broad range of disciplines that primarily circumnavigates around user’s easiness to smoothly explore the nooks and crannies of a website or an application. User experience as visualized by many isn’t only the visual interaction between your product and a user.  This concept covers varied dimensions of the entire journey a person takes while exploring the depths of your application.

UX compasses the following customer journey facets,

  • The complete process the user has to go through to reach to your company’s product.
  • The string of actions users carries out in order to interact with the product interface.
  • The pool of emotions and reactions that arise when they try to accomplish a particular task.
  • The first impression (which can also be the last) they take away from the first journey they took of your application.

UX designers are responsible for weaving out product layout that successfully delivers a product or service that fulfills the expectations and needs of the customer along with ensuring that they able to accomplish their goals seamlessly and smoothly.

What differentiates User Interface from User Experience?

Now, it is really hard to pinpoint differences between the two terms, though we have chalked about definitions and the elements that make up these two terms, stating differences between the two terms is literally like asking the difference between a pizza and the ingredients with which a pizza is made, or the difference between a water bottle and the material with which a water bottle is made.

UI and UX are different to the point that UI is the structuring of individual digital interfaces, while UX encompasses designing and structuring the overall consumer experience or the journey from the initial app download or website visit to the final product checkout page.

Read Also: Everything You Need To Know About Cybersquatting/ Domain Squatting

In a nutshell, UI is the part of UX, but that simply doesn’t imply that UI is a small and meager part of the UX. Both the jobs are big enough that neither can be accomplished with the successful implementation of the either. Revolving around both the terms are the different concerns, objections, tasks and different skills and mindsets. User experience is responsible for answering the bigger questions that are, why are people coming to your site? What do they want to do and how are you going to help them to do it? A user interface, on the other hand, is trying to give answers to these important questions by developing interactive and seamless digital interfaces to make a emotional connection with a user. Research is a vital part when it comes to designing user experience, this is the only way of knowing what makes a user tick, which interactions can bring out the desired reactions from the users and thereby build easiest, engaging and streamlined interactions. Both the UX and UI designers have somewhat similar goals to accomplish.

  • The final product is living up to the expectations of the user/ customer.
  • The final product is liked by the user/ customer.
  • It is the user who’ll use the product, not the designer, so it is quintessential to determine how the user will engage with the products and services, not the other way round.

Websites with Great UI

MailChimp

Airbnb

Airbnb-great-UI

Boosted Boards

boosted-board-great-UI-compressor

Paper

Paper-great-UI

Dropbox

dropbox-great-UI

Comprehensive Guide to Convert a Website into Android Application using Android Studio

The skilled and experienced developers of a reputed Website Designing Agency in Phoenix AZ have laid down steps to convert a website into an android application using Android Studio. They say that if you are seriously on the lookout for a way to convert a website into an Android mobile application, then you are certainly not alone in this search. With the increased availability of smartphones and internet connection, customers these days rely more on their smartphones for carrying out day-to-day shenanigans. This increased mobile dependence has geared small as well as large Multi-National Corporations (MNCs) into taking their business mobile. Those who are still not harboring the endless potential of the mobile, then they are definitely missing out on large business opportunities.

If you are still not convinced with our train of thought, then just consider this, almost two decades ago when websites were sneaking their way into the lives of small business owners, websites played a very important part in helping businesses garner huge traffic, increased sales and astonishing profits. Today, having a website is considered a key factor in a small business’ success today. So, what was once a trend has now become a full necessity. Don’t you think the same is applicable to mobile apps? We strongly believe it is.

The skilled website and mobile developers, as well as the seo experts of a high acclaimed agency in Seo Services in Phoenix Arizona to help businesses stake out their own spot in the mobile frontier, have put together steps to convert a website into an android application using Android Studio.

Just take in these steps, follow them step-by-step and you will be ready with a fully functional mobile application. There is an element which is used if you want to structure a web application (or just a web page) as a part of a client application, which is WebView. WebView is actually an extension of Android’s View that enables mobile developers to have the full view of the web pages as a part of their activity layout- XML(layout) file or Java class.

Step 1: The first and pretty obvious step is to take a responsive website that you want to convert into a mobile application. The thing you have to make sure is that the website you are choosing should be fully responsive (mobile friendly) website. Here we are for the sake of explaining the whole process to you taking a hypothetical example of our own website www.websolutioncentre.com  to convert into an android application using WebView which is a Mobile responsive site.

Read Also: Explore the World of AR and VR with Google’s Open Library “Poly”

Step 2: Start with creating a new project in Android Studio and name it WebSolutionCentreWebViewApp.

Step 3: Now open res →→→→→  layout →→→→→→ activity_main.xml (or) main.xml, create the interface of the application and then incorporate webview element to it.

MainActivity.java class

 

Step 4: Next, open the src  →→→→→  package  →→→→→  MainActivity.java. After this you need to first declare a webview variable, then enable the JavaScript and load the URL of the website you have chosen to convert into a mobile application.

MainActivity.java class

 

Step 5 Now you have to grant internet permission to the xml file. For this Open AndroidManifest.xml file and to it add internet permission just after the name of the package. This step is important to carry out as it will let the App load data directly from the website.

The code is this way:

App load data directly from the website

Step 6: After adding the internet permission to the application, the application is complete. But you will witness one minor glitch that the application will open the links in the browser and not in the application itself. The way to rectify this problem is to add a line of code in your MainActivity.java class.

mywebView.setWebViewClient(new WebViewClient());

Step 7: Now your application needs some back buttons, for this, you have to add this line of code to your MainActivity.java class.

public void onBackPressed() {
if(mywebView.canGoBack())
{
mywebView.goBack();
}

else{
super.onBackPressed();
}
}

Here is the final activity_main.xml code

<?xml version=”1.0″ encoding=”utf-8″?>
<RelativeLayout xmlns:android=”http://schemas.android.com/apk/res/android”
xmlns:tools=”http://schemas.android.com/tools”
android:id=”@+id/activity_main”
android:layout_width=”match_parent”
android:layout_height=”match_parent”
tools:context=”com.example. WebSolutionCentreWebViewApp.MainActivity”>

// WebView Element
<WebView
android:id=”@+id/webview”
android:layout_width=”match_parent”
android:layout_height=”match_parent” />
</RelativeLayout>

Here is the final MainActivity.java complete code:

package com.example.webviewapp;

import android.support.v7.app.AppCompatActivity;
import android.os.Bundle;
import android.webkit.WebSettings;
import android.webkit.WebView;
import android.webkit.WebViewClient;

public class MainActivity extends AppCompatActivity {
private WebView mywebView;
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_main);
mywebView = (WebView) findViewById(R.id.webview);
WebSettings webSettings= mywebView.getSettings();
webSettings.setJavaScriptEnabled(true);
mywebView.loadUrl(“http://abhiandroid.com/”);
// Line of Code for opening links in app
mywebView.setWebViewClient(new WebViewClient());
}
//Code For Back Button
@Override
public void onBackPressed() {
if(mywebView.canGoBack())
{
mywebView.goBack();
}
else
{
super.onBackPressed();
}
}
}

I hope this blog will be able to help you understand how you can easily convert your website into a mobile application using Android Studio. Do let us if you find this blog useful by simply leaving your comments in the comment box below.

App Store Optimization Trends to Watch Out for in 2018

The mobile app developers of a renowned Phoenix Web Design Company start with this simple Statista statistic, “There are about 2.2m apps on the Apple App Store in January 2017 and 3.3m of them on Google Play in September 2017” and we are pretty adamant about one simple logic that these figures are surely going to skyrocket in the future, not the other way round.

If you don’t believe us, then there is a graph to prove what we are saying. Have a look.

Web Designing Company In ArizonaWeb Designing

But why people should choose your app to download and not so many others in the Apple Store or Google Play store. There has to be a solid reason or the value you are providing the customers through your app that will motivate them to download your app and use it on a daily basis. But for people to judge your app they need to be aware of the fact that your application exits in the Google or App Store in the first place. With so many applications already gracing the Apple and Google App Store, it becomes quintessential for people to increase their app’s visibility among all these competitors.

In the most practical of ways, there are two ways of how people will know of your app and install it on their mobile phones in the first place. First, through advertising, be it online or offline or any sort and second is directly searching your app on an app store. The mobile app installs that are the result of the app store’s inbuilt app search module are known as organic app installs.

Phoenix Web Design

The mobile app developers of a renowned Website Designing Agency in Phoenix AZ feels that if you are leveraging the full potential of organic app installs, then you are greatly losing out on a large chunk of valuable app users. Organic app installs are vital to the success of your brand’s mobile application since these installs are made by customers with a clear search intent that they know about your mobile application, they feel that your application is tapping in the huge need gap and they want to download it. This isn’t the case when they see your app advertised, because that time they don’t feel they need your application or if you are targeting any need. Organic app installs ensures a higher quality customer relationship from the first point (app search) to the last (app install).

 

So, the point we are trying to put here is that discoverability plays a huge role in determining the success of a mobile application. That is why App Store Optimization abbreviated commonly as AOS is the great and the only way to make your presence felt in the crowded app store. Since we are going to discuss the various AOS trends for 2018, let’s first refresh our memory as to what App Store Optimization is?

Let’s get started.

What is App Store Optimization (AOS)?

The App Store Optimization or (AOS) is a part of search engine optimization that ensures your app is going by the app ranking criteria and is securing the first place in the Google Search Engine Result Page (SERP). App Store Optimization (AOS) is a great way to boost your ranking on Google Play Store and Apple Store. It ensures that you are having all those features and qualities that are enough to outrun your competitors in the race of app store traffic and app downloads.

But the real question here is how online marketers get on the task of optimizing apps for better discoverability and visibility in an app store?

Etoile Info Solutions has put together several app store optimization techniques that will help you up your mobile app game in 2018.

Look for Right App Store Keywords

  1.  The major aspect for securing a top position on App store search rankings is by selecting the right app store keywords.
  2.  But, don’t go about putting only the popular app store keywords just to be ranked higher on app store search. Chose keywords that are relevant to your app.
  3.  Also, I don’t know how many people are aware of the fact that the words in the user app reviews are also indexed by the app store search engine. That’s why for quality and effective app store keywords, review mining is a great technique.

Also Read: Let’s Talk About UX Copywriting

Look For SHAREit – Transfer & Share

SHAREit - Transfer & Share

4.If you are launching a new app then use app store keywords with low difficulty and reasonable popularity. After an initial momentum, use app store keywords with higher popularity and reasonable difficulty.

App Name

  1. The next in queue is the app name which must be decided considering all the keywords you have finalized. According to a study, “using keywords in your title can result in up to 10.3% increase of rankings.” Google, as well as Apple’s app search algorithm, look for keywords in the app name when a user puts in an app store search query and give higher priority to those apps that contain the words similar to the search input.

Key words in the title Worth It

  1. Use your brand name in the first, no rocket science, followed by few vital keywords separated by a dash or a semicolon.

Gboard – the Google Keyboard

Gboard - the Google Keyboard

1Weather: Widget Forecast Radar

1Weather Widget Forecast Radar

App Description

  1. It is obvious that if you are instilling app store keywords in your app name and tile, the app description must also be loaded with it. But don’t go overboard with keyword stuffing, because that will cause app store search engine to penalize your app instead of ranking it.
  2. Google app store search engine does take into consideration keywords and pulls them from your description to be your app store keywords. Incorporate them sensibly so that they can go seamlessly and naturally with the app description.
  3. iOS App store search engine does not take into consideration the keywords you have incorporated in the app description. But that doesn’t mean you can let go of the app description game altogether.

iOS wants online marketers to be detailed with the app description, what it does, what value it is providing, features, advantages, social proofs, awards, and honorable mentions your app has received.

Read Also: What to keep in mind while hiring an SEO service provider?

In-app purchases

  1. Both Google and iOS evaluate the names of In-app purchases (IAP) and index them in the app store search.
  2. Your mobile applications’ In-app purchases should be app store keyword optimized, should have their display names, promotional images, and descriptions. You can display a maximum of 20 IAPs on your product page.

mobile applications

App Icon

  1. We have an interesting statistic to match this point too. A great and impactful app store icon can increase downloads by up to 560%.
  2. Keeping the purpose of your application in mind, design a simple, creative yet eye-catching app icon that can tell all about your app in a single square icon.
  3. Color, shape and the frame you are using also plays a vital part in increasing your app downloads.

App Icon

Screenshots

  1. The screenshots of your app play a major role in telling the users what the app is about and what all features it boasts.
  2. According to a study, using at least two best screenshots of your app can boost your conversions by up to 25%.
  3. Every screenshot you are using should portray a different feature of your app and what all users are going to get upon downloading it.
  4. Just make sure you are keeping your screenshots in a vertical position since they are easier to see on the narrow screens.

Screenshots

Preview Videos

  1. Though making a video is quite time-consuming and expensive, it can increase install rates by more than 20% in the Apple App Store and by 35% on Google Play, according to StoreMaven.

Preview Videos

I hope these app store optimization (AOS) tips will help you to increase your app downloads in 2018. If you have more tips and suggestions you want to recommend leave your comments below.

 

 

4 Superlative Website Navigation Practices For 2018

The web designers and developers of a highly acclaimed Phoenix Web Design company, Etoile Info Solutions says that website designing and development is a very dynamic world, which means you can’t stay glued to the old trends and techniques for years. Every year we see the world of website designing and development plastered with new developments whether it is the drop-down menu, breadcrumb menu, mobile-friendly navigation, broken links or heatmaps, it is quintessential to stay true to these developments and implement them accordingly on your website navigation.

Small details and functions on your website can make a huge impact on the overall functioning of your website. How well you are structuring and labeling your website navigation will determine how well your website will perform in the eyes of your target audience. Proper website navigation is important because,

It can affect the website traffic: Website navigation is a determining factor for search engines to rank your website which is again an important factor when talking about the website traffic because you’ll get good traffic only when you’ll rank high on search engines.

It can affect conversions: The more complex a website, the more it will be difficult for customers to navigate thus lower conversion of potential leads into customers.

Here are 4 superlative trends you need to watch out in 2018.

MENU is the heart of your website: It is through a menu that you reach the deep ends of a website and navigates different web pages meant for the user perusal. Menus can be placed in different locations of your website like header, footer, sidebar and numerous other locations. The location of the menu should depend entirely on the type of website you have, the idea is to choose a website that works the best for your website. There are numerous types of website menus like

  • Interactive navigation.
  • Sidebar static navigation
  • Navigation in websites which are parallax powered
  • Hamburger menu
  • Multimedia-based menu
  • Centered layout Navigation
  • Huge dropdowns
  • Footer navigation

MENU is the heart of your website

The font, color combination and the design of the menu should also be such so as to be clearly visible to the visitors.

Website Navigation on Mobile Devices: With the increased demand for smartphones it is now very rare that people boot up their laptops or open their desktops to browse. Almost 50% of people these days use mobile phones to visit a website  or mobile applications. So it is important that you pay an undeterred attention on the navigation of the mobile layout of a website. But that doesn’t mean you can entirely transform the mobile navigation, it has to be similar to what website navigation offers.

Website Navigation on Mobile Devices

The order matters: Yes, the number and order of the items listed on the website navigation are also crucial. The items that are at the top and at the extreme bottom are the most impactful because this is where the maximum engagement and user retention lies. This phenomenon is known as the serial position effect, which is the end result of two cognitive biases.

Primacy effect: Items at the top of the list are easily remembered.

Recency effect: Items at the bottom of the list are easily remembered.

So make sure the items you want users to check surely lies in those particular areas, if of course, the list is long, otherwise, the best practice is to add only important and must-have items on the list, so that all come across as important ones.

Phoenix Web Design

Make Important Links Visible: A website is composed of multiple web pages. So, it is quintessential that your place important links to your website at an appropriate location where they are easily visible. If the web pages you want visitors to know about are available in the form of relevant links on your website, then the chances are that they’ll not reach your visitors that you intend to.