{"id":312,"date":"2018-04-12T11:08:15","date_gmt":"2018-04-12T11:08:15","guid":{"rendered":"http:\/\/www.etoileinfosolutions.com\/blog\/?p=312"},"modified":"2023-05-03T16:51:16","modified_gmt":"2023-05-03T16:51:16","slug":"app-store-optimization-trends-to-watch-out-for-in-2018","status":"publish","type":"post","link":"https:\/\/www.etoileinfosolutions.com\/blog\/app-store-optimization-trends-to-watch-out-for-in-2018\/","title":{"rendered":"App Store Optimization Trends to Watch Out for in 2018"},"content":{"rendered":"

<\/p>The mobile app developers of a renowned Phoenix Web Design Company<\/strong><\/a> start with this simple Statista statistic, \u201cThere are about 2.2m apps on the Apple App Store in January 2017 and 3.3m of them on Google Play in September 2017\u201d and we are pretty adamant about one simple logic that these figures are surely going to skyrocket in the future, not the other way round.\n

If you don\u2019t believe us, then there is a graph to prove what we are saying. Have a look.<\/p>\n

But why people should choose your app to download and not so many others in the Apple Store or Google Play store. There has to be a solid reason or the value you are providing the customers through your app that will motivate them to download your app and use it on a daily basis. But for people to judge your app they need to be aware of the fact that your application exits in the Google or App Store in the first place. With so many applications already gracing the Apple and Google App Store, it becomes quintessential for people to increase their app\u2019s visibility among all these competitors.<\/p>\n

In the most practical of ways, there are two ways of how people will know of your app and install it on their mobile phones in the first place. First, through advertising, be it online or offline or any sort and second is directly searching your app on an app store. The mobile app installs that are the result of the app store\u2019s inbuilt app search module are known as organic app installs.<\/p>\n

$\"Phoenix$ <\/p>\n

The mobile app developers of a renowned Website Designing Company in delhi<\/strong><\/a>\u00a0feels that if you are leveraging the full potential of organic app installs, then you are greatly losing out on a large chunk of valuable app users. Organic app installs are vital to the success of your brand\u2019s mobile application since these installs are made by customers with a clear search intent that they know about your mobile application, they feel that your application is tapping in the huge need gap and they want to download it. This isn\u2019t the case when they see your app advertised, because that time they don\u2019t feel they need your application or if you are targeting any need. Organic app installs ensures a higher quality customer relationship from the first point (app search) to the last (app install).<\/p>\n

So, the point we are trying to put here is that discoverability plays a huge role in determining the success of a mobile application<\/a>. That is why App Store Optimization abbreviated commonly as AOS is the great and the only way to make your presence felt in the crowded app store. Since we are going to discuss the various AOS trends for 2018, let\u2019s first refresh our memory as to what App Store Optimization is?<\/p>\n

Let\u2019s get started.<\/p>\n

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