4 Essentials to Get More Conversions on an E-Commerce Portal

A few essential hacks coupled with technical help from e-commerce website designers can enhance the number of conversions on an e-commerce portal.

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E-commerce website is the new shopping destination for everyone. While getting customers to the portal is just half the job, it essentially takes more effort to actually close the sale. Listed below are 4 basic tips to increase the number of conversions on an ecommerce portal.

  1. Better product page landing

After publishing the advertisements online, it is important that the customer lands on the product page instead of the homepage, when he/she clicks on the advert. This saves time and helps the customer to locate the exact product he is looking for. It also holds his/her attention intact.

  1. Genuine & optimized product descriptions

Giving a genuine and engaging product description is very important. One may incorporate a well-chosen set of keywords in the product descriptions, as this would help in locating the website, whenever someone looks for that particular item on the internet. One must also ensure to provide the shipping details along with the product description, as customers tend to abandon the sale if they found out new details while checking-out.

  1. Keep the website easy to explore

Since an e-commerce portal has a vast range of products to explore, it is important that the design is user-friendly. One may take help from a reputed e-commerce website design company in order to build an effective online shopping site. A slow website is always annoying, and if it is an e-commerce portal, the consequences may be disastrous. Therefore, one should ensure that the portal is not only fast, but faster than its competitors.

  1. Responsive Website

Online shopping is the most convenient form of shopping primarily because it can be carried out on any device, be it mobile, laptops, or tablet. This is a major factor to ponder upon, as the portal needs to be user-friendly across all formats. The customer might search for a product from a laptop, but may order it later from mobile. Therefore, it is essential to focus on creating a responsive site, by taking the help of expert e-commerce website designers.

It is seen that the e-commerce website design itself plays a key role in closing a sale. One may rely on professionals such as Etoile Info Solutions for deriving instant success in this aspect.

The 4 Most Common Mistakes Made While Designing an E-commerce Portal

Online selling demands constant updating of the e-commerce website. It’s not as straightforward as installing a shopping cart software. It requires immense forethought, planning, and a rich technical expertise. Taking advice from e-commerce web designers is the best thing to do, if one does not want to land up with error messages and navigational issues that are big enough to annoy or infuriate the customer.

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Some common mistakes committed during the e-commerce site designing process are as follows:

  1. Lack of product information

Since online shopping eliminates a direct interaction between the buyer and the seller, therefore, it becomes imperative to mention all the possible product details. Customers always look for specifications about a product along with its price and related discounts. If they are not content with the information provided on the screen, they are likely to move away from the site.

  1. Complex checkout process

A complex checkout process may cause much irritation to the customer. It may also result in a longer time for the site to load. Combining two pages, like putting billing and shipping details next to each other, seems to be a good option, as it makes the process appear shorter.

  1. Wrong product image size

Images between 1MB-3 MB are the best to use. Large images take a lot of time to load and therefore, may trigger resentment among users, sometimes even causing them to leave the site. On the other hand, small images look poor in quality when downloaded. By taking the help of professional website designers, companies can choose from a variety of e-commerce website design that perfectly suit their business needs as well as the expectations of their audience.

  1. Confusing navigation

It’s a must for e-commerce sites to apply simple navigation schemes for the ease of usage for visitors. It starts with simple things such as labeling categories & having products under them, opting for a minimalist design, and many more.

The above-mentioned are only a few of the mistakes that companies commit, while embracing an e-commerce venture. However, by taking guidance from the best e-commerce web design company, such as Etoile Info Solutions, one can surely avoid these blunders. One may contact this company for building a new portal or revamping an existing one.