How often should we redesign the Website?

In order to attract traffic to the site, it is important to come up with innovative and interesting ideas that would offer an engaging experience to the users. At times, companies have sites that are more than a decade old and haven’t been redesigned since then. Such websites hamper the inflow of traffic and subsequent conversions. A reliable website development company in Arizona can offer expert advice on revamping an old site or creating a new one.

re designing website

  1. When to redesign?

Ideally, websites should be redesigned every two years or so to offer something new to the visitors. Nevertheless, if need be, one may also revamp it before that, depending upon the company’s goals, objectives, economic considerations, or change in business activities. Again, with time, the trends keep changing. Earlier the trend was to include more text and fewer pictures, but now the focus is on incorporating GIFs and interesting & informative videos to grab the attention of viewers. Another reason to revamp may be to make the site adaptable to mobile devices. Apart from that, it is also essential to consider search engine optimization activities, which include image search, local search, video search, and much more, all of which help in increasing the visibility of the web pages.

  1. It is Not a One-Time Activity

Most companies look at website designing as a one-time expense and then they forget about it. But they should always keep in mind that revamping the web pages every now and then is going to be beneficial for their business. It is obvious that other companies who have recently designed their websites or have redesigned the old ones have better and more interesting content to offer than the ones who have not re-designed since inception.

  1. It is the gateway to reach the customer

It is undoubtedly one of the main ways of selling a company’s products & services. One needs to remember that keeping it updated is important for marketing and lead generation.

For best results, one may get in touch with a reputed Web designing company in Phoenix such as Etoile Info Solutions, which provides web designing and SEO services in Phoenix based on the latest technology and marketing trends.

Beware of these 4 SEO Myths in 2017!

When it comes to SEO, there may be a lot of good practices and misconceptions doing the rounds. Nevertheless, the one fact that cannot be denied is that SEO is an evolving process. Things which seemed to be perfect in the past may not hold good now.

This is primarily because search engines keep changing their search algorithms.SEO Myths in 2017

In such a scenario, it’s important that we are aware of the myths that should be avoided in the year 2017!

Myth 1 – Directory Links are Useless

There are rumors that use of directory links is no longer a good option. Well, it is true that one shouldn’t make use of low quality directories, but using a high quality PR directory is still very much a great option for improving rankings. Simultaneously, it also helps in increasing traffic to your website. For more advice on this aspect, consider availing SEO services in phoenix Arizona.

Myth 2 – No need to take help of Social Media

Some people may opine that posting content on social media does not directly increase website rankings. But then, social media mentions is a great means of receiving a backlink, particularly if you know many people in your industry.

Myth 3 – SEO can be done at a later stage

In practice, most people first craft the design of a website, followed by conducting the SEO activities. However, it is advisable to conduct a keyword research first, followed by structuring and designing the pages, instead of carrying out an SEO campaign after the site has been created. You may take the assistance of a company specializing in Website Designing phoenix Arizona. You may also want to check out the 3 Things to Consider Before Redesigning a Website.

Myth 4 – The one-time SEO activity

A one-time SEO activity can enhance search engine rankings, but, the results will be limited only for a short period of time. Remember that SEO is a continuous activity, and hence needs to be conducted on a regular basis.

Now that you know some of the myths concerning SEO, it is time that you avoid them, and concentrate only on those things that will give you long-lasting results. For expert guidance, you may consult Etoile Info Solutions, a reputed Website Designing Company in Phoenix Arizona AZ.

 

4 Step for Making Your Website Different From Your Rival Brands

No matter which industry you belong to, you will always have to face tough competition. In such a scenario, how do you ensure that your website stands out and attracts more visitors than that of your rival brands?

making best website different rival brands

Here are 4 steps of doing it right:

  1. Research & understand the target audience

Research & target audience

First and foremost, you need to research and understand who your target audience is? Is it college goers, young professionals, or elderly people? Keeping that in mind, design your site, so that it precisely caters to the requirements of your target customers. Further, pay focus on its functionality and navigation, and ensure that it suits your audience. For expert advice in this domain, consult an experienced website development company in Arizona, such as Etoile Info Solutions.

  1. Make appropriate use of keywords

Make appropriate use of keywords

In today’s online world, the key to attracting customers to your website is by making the right use of keywords. Before initiating the process, ensure to explore various possibilities and combinations of words. Check which keywords are being used by your competitors and consider them while devising your SEO strategy. An SEO company in Phoenix may help you in this regard.

  1. Excellent navigation and speed

Excellent navigation and speed

These are the two aspects that encourage a visitor to stay on the site for a longer period of time. A seamless navigation experience coupled with fast loading of pages is what is required to grab the attention of customers.

  1. Visually appealing graphics & engaging content

Visually appealing graphics_1

While functionality may be a priority, but aesthetics are equally important too. No one wants to visit a site that looks drab and has low quality graphics. A beautiful design with some outstanding pictures renders a sophisticated and classy feel. It also speaks about the company’s vision and corporate culture. One should always make use of colors that represent positivity. Further, the content should be organized, relevant, and informative.

Long story short, your website should be able to entice the visitor by its look and feel. For creative ideas, one may avail the services of a web designing company in Arizona. Here are 4 Things to Keep in Mind While Designing a Logo.

3 Things to Consider Before Redesigning a Website

There are several things to remember while redesigning a site, such as who is the target audience, which are the latest website design trends, how to make the interface more user-friendly, so on and so forth. It is also important to maintain continuity with the earlier design, so that repeat visitors do not feel that they have been thrown into a new world altogether!

website designing company

 

 

In this context, one may have a look at the following pointers, which will ensure an effective website revamp:

  1. Change/Update the logo

While maintaining continuity is essential, it also needs to be ensured that the site does not appear outdated. For instance, an outdated logo in a trendy design may not seem too appealing to the eyes. If need be, one may change or update the logo, so that it is in sync with the new design. For advice in this domain, one may avail the services of a reputed website designing company in Phoenix Arizona AZ, such as Etoile Info Solutions, which has an extensive experience in branding & digital marketing.

  1. Color Scheme

It is always advisable to make use of a similar color scheme which was applied in the old design. Merely changing the shades of colors or perhaps adding new colors may be the perfect trick to render a fresh look & feel to the interface. For more tips, one may consult an eminent web designing and SEO company in Phoenix.

  1. Effective Navigation

If more pages have been added, then it becomes all the more important to ensure that navigation is smooth and seamless. Care should be taken that visitors can easily locate the menu option and can move about without having to hunt for the relevant buttons.

Whether it’s crafting a new site or redesigning an existing one, the aim is to meet the requirements of visitors. A site should never be looked upon as a medium to boast the company’s achievements; rather, it’s a means of interacting with the target audience, encouraging them to visit the site often, and eventually inspiring them to avail the products & services. Getting in touch with an expert website designing company in Phoenix Arizona AZ can be of immense help in this matter. You can also Take A Cue From Website Development Company In Phoenix Arizona AZ For Increasing Traffic To Your Blog Site.

The 4 Most Common Mistakes Made While Designing an E-commerce Portal

Online selling demands constant updating of the e-commerce website. It’s not as straightforward as installing a shopping cart software. It requires immense forethought, planning, and a rich technical expertise. Taking advice from e-commerce web designers is the best thing to do, if one does not want to land up with error messages and navigational issues that are big enough to annoy or infuriate the customer.

common-mistakes-ecommerce

Some common mistakes committed during the e-commerce site designing process are as follows:

  1. Lack of product information

Since online shopping eliminates a direct interaction between the buyer and the seller, therefore, it becomes imperative to mention all the possible product details. Customers always look for specifications about a product along with its price and related discounts. If they are not content with the information provided on the screen, they are likely to move away from the site.

  1. Complex checkout process

A complex checkout process may cause much irritation to the customer. It may also result in a longer time for the site to load. Combining two pages, like putting billing and shipping details next to each other, seems to be a good option, as it makes the process appear shorter.

  1. Wrong product image size

Images between 1MB-3 MB are the best to use. Large images take a lot of time to load and therefore, may trigger resentment among users, sometimes even causing them to leave the site. On the other hand, small images look poor in quality when downloaded. By taking the help of professional website designers, companies can choose from a variety of e-commerce website design that perfectly suit their business needs as well as the expectations of their audience.

  1. Confusing navigation

It’s a must for e-commerce sites to apply simple navigation schemes for the ease of usage for visitors. It starts with simple things such as labeling categories & having products under them, opting for a minimalist design, and many more.

The above-mentioned are only a few of the mistakes that companies commit, while embracing an e-commerce venture. However, by taking guidance from the best e-commerce web design company, such as Etoile Info Solutions, one can surely avoid these blunders. One may contact this company for building a new portal or revamping an existing one.