4 Smart Tips for Crafting a User-Friendly Ecommerce Site

With more and more organizations & industries entering into ecommerce, it has become imperative to build a user-friendly online portal, which would instantly attract the attention of your customers. Here are some tips to ensure that your ecommerce site appeals to your target audiences and encourages them to keep coming back for more.

User-Friendly-Ecommerce-Site

  1. Top-selling products

Once customers land on an online portal, they would want to know which products are being sold the most. Make sure that you have them listed in a prominent place so that visitors don’t need to search for them. You may contact a company specializing in Website Designing phoenix Arizona.

  1. Discounts & Special Offers

For any ecommerce site, the major draw is the discounts & special deals being offered by the company. You need to ensure that such deals are visible right on the homepage. Remember, there would be some customers who would visit your site just to check the discount being offered by you. If they don’t see it upfront or have a hard time in finding it, they would probably assume that there aren’t any special offers for them.

  1. Easy Sign In Process

No one has the time or patience to fill up long forms before they can actually make the purchase. The sign up and sign in process ought to be simple and concise. For expert advice on this, you may consider getting in touch with Etoile Info Solutions, a leading ecommerce Website Development Company in phoenix arizona AZ.

  1. The Search Option

Now this one is mandatory. You need to have a search option which would facilitate customers to straight away find their desired products, without having to go through the long navigation process of clicking on category and sub category tabs. Further, this shouldn’t be restricted only to products, but should include articles, reviews, and much more. A renowned Website Designing Company in Phoenix Arizona AZ may be of great help in this aspect.

The best way to ensure that your site is a user-friendly one is to test it on actual customers. While designing the portal, it is important to think only from a customer’s point of view and put only those features which are required by your customers. Here are 4 Steps for Making Your Website Different From Your Rival Brands.

Web Development Company In Phoenix Arizona AZ Spills the Beans About How to Use the Homepage to Boost Conversions

The homepage offers a sneak peek of what the site is all about. Of course, if the visitors like what’s been put up on the homepage, they would surely proceed to get their desired information. It is this section through which visitors form an opinion about the company, interface, and the product/service. With the assistance of a web development company In Phoenix Arizona AZ one can create an impressive homepage, which renders a compelling reason for potential customers to further browse the site, thereby leading them through the conversion funnel.

best website development company in Phoenix Arizona

Here are some tips to craft a great homepage that would help in garnering high conversions:

An Impactful Value Proposition

It is the homepage where one positions the brand in front of potential customers. Those visiting this section should instantly be able to identify and connect with the value proposition of the product. The key is to make it impactful and effective. It is a good idea to incorporate a clearly visible and prominent call-to-action button, thereby guiding visitors towards a favorable action. For expert guidance, one may get in touch with web development company In Arizona AZ.

List out the names of eminent customers

Listing out names of big customers goes a long way in building trust. It convinces the potential customers that there are many people out there who regularly use and rely on the product.

Mention the number of users

If one has a large number of users/subscriber/customers, it’s a great idea to flaunt it on the homepage.

Testimonials

Statistics reveal that a customer makes his/her purchasing decision based on customer testimonials & reviews, rather than what the company brags about its products. Incorporating testimonials from renowned brands and personalities adds more trust and confidence in the minds of visitors.

Case Studies

Wherever possible, one may include case studies on the home page, which would give prospects a fair idea about how the product can help them. By going through real-life scenarios, customers can comprehend how the product will optimally fit in their own unit or lifestyle.

One should always remember that a homepage should be intuitive and useful at the same time. For more advice on this aspect, one may get in touch with Etoile Info Solutions, a reputed website designing agency