Heatmaps Conversion Improvement Takeaways

Heatmaps as we have discussed in one of our older blogs “is an incredible evidence based marketing/ SEO tool that showcases how people are interacting with your company’s website. It is a way of analyzing exactly what people are doing and seeing on your website. Heatmaps are a small portion of JavaScript that can be placed on your website to track not only the links a user clicks on but also to track the mouse movements and the areas they click the most on.”

In this blog Etoile Info Solutions, a renowned company, delivering pragmatic and result-oriented SEO services in Phoenix is here to impart some new found discoveries made possible by heatmaps, specifically when it comes to increasing conversions.

Visitors look left: Vistors tend to spend more time looking at the left side of the website. So it’s beneficial to put vital information that you want your visitors to see and read on the left side of the website. But this might be different for languages that are read from right to left rather than left to right.

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Upper Left, Most Looked Area: The upper left-hand side is the most looked area of a page- visitors spend more time looking there than anywhere else on a page.

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With Scrolling Attention Span Diminishes: The more you let your website visitors scroll down, the less interested and engaged they get. So if you’re incorporating an essential conversion element on your website at the bottom make sure you are putting it at the very bottom.

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What you find appealing is what you buy: According to a study by Caltech, when it comes to high-speed shopping, graphics play a very important role than consumer preference. What you want to sell and what you want the visitor to buy must pop out. This means visually attractive images are an effective conversion tool.

Avoid carousels: Carousels aren’t much of a help in boosting your conversions. They are only effective if your customers don’t have any specific goal or item in mind. But if that isn’t the scenario restrain yourself from incorporating home page sliders.

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A/B Testing is crucial: Believe us A/B testing in combination with heat maps can do wonders. Picking out design patterns from different page designs will only multiply your output. So test different page designs and finalize those you feel can optimally put forth your brand.

Web Development Company In Phoenix Arizona AZ Spills the Beans About How to Use the Homepage to Boost Conversions

The homepage offers a sneak peek of what the site is all about. Of course, if the visitors like what’s been put up on the homepage, they would surely proceed to get their desired information. It is this section through which visitors form an opinion about the company, interface, and the product/service. With the assistance of a web development company In Phoenix Arizona AZ one can create an impressive homepage, which renders a compelling reason for potential customers to further browse the site, thereby leading them through the conversion funnel.

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Here are some tips to craft a great homepage that would help in garnering high conversions:

An Impactful Value Proposition

It is the homepage where one positions the brand in front of potential customers. Those visiting this section should instantly be able to identify and connect with the value proposition of the product. The key is to make it impactful and effective. It is a good idea to incorporate a clearly visible and prominent call-to-action button, thereby guiding visitors towards a favorable action. For expert guidance, one may get in touch with web development company In Arizona AZ.

List out the names of eminent customers

Listing out names of big customers goes a long way in building trust. It convinces the potential customers that there are many people out there who regularly use and rely on the product.

Mention the number of users

If one has a large number of users/subscriber/customers, it’s a great idea to flaunt it on the homepage.

Testimonials

Statistics reveal that a customer makes his/her purchasing decision based on customer testimonials & reviews, rather than what the company brags about its products. Incorporating testimonials from renowned brands and personalities adds more trust and confidence in the minds of visitors.

Case Studies

Wherever possible, one may include case studies on the home page, which would give prospects a fair idea about how the product can help them. By going through real-life scenarios, customers can comprehend how the product will optimally fit in their own unit or lifestyle.

One should always remember that a homepage should be intuitive and useful at the same time. For more advice on this aspect, one may get in touch with Etoile Info Solutions, a reputed website designing agency