The homepage offers a sneak peek of what the site is all about. Of course, if the visitors like what’s been put up on the homepage, they would surely proceed to get their desired information. It is this section through which visitors form an opinion about the company, interface, and the product/service. With the assistance of a web development company In Phoenix Arizona AZ one can create an impressive homepage, which renders a compelling reason for potential customers to further browse the site, thereby leading them through the conversion funnel.
Here are some tips to craft a great homepage that would help in garnering high conversions:
An Impactful Value Proposition
It is the homepage where one positions the brand in front of potential customers. Those visiting this section should instantly be able to identify and connect with the value proposition of the product. The key is to make it impactful and effective. It is a good idea to incorporate a clearly visible and prominent call-to-action button, thereby guiding visitors towards a favorable action. For expert guidance, one may get in touch with web development company In Arizona AZ.
List out the names of eminent customers
Listing out names of big customers goes a long way in building trust. It convinces the potential customers that there are many people out there who regularly use and rely on the product.
Mention the number of users
If one has a large number of users/subscriber/customers, it’s a great idea to flaunt it on the homepage.
Statistics reveal that a customer makes his/her purchasing decision based on customer testimonials & reviews, rather than what the company brags about its products. Incorporating testimonials from renowned brands and personalities adds more trust and confidence in the minds of visitors.
Wherever possible, one may include case studies on the home page, which would give prospects a fair idea about how the product can help them. By going through real-life scenarios, customers can comprehend how the product will optimally fit in their own unit or lifestyle.
One should always remember that a homepage should be intuitive and useful at the same time. For more advice on this aspect, one may get in touch with Etoile Info Solutions, a reputed website designing agency