The 4 Most Common Mistakes Made While Designing an E-commerce Portal

Online selling demands constant updating of the e-commerce website. It’s not as straightforward as installing a shopping cart software. It requires immense forethought, planning, and a rich technical expertise. Taking advice from e-commerce web designers is the best thing to do, if one does not want to land up with error messages and navigational issues that are big enough to annoy or infuriate the customer.

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Some common mistakes committed during the e-commerce site designing process are as follows:

  1. Lack of product information

Since online shopping eliminates a direct interaction between the buyer and the seller, therefore, it becomes imperative to mention all the possible product details. Customers always look for specifications about a product along with its price and related discounts. If they are not content with the information provided on the screen, they are likely to move away from the site.

  1. Complex checkout process

A complex checkout process may cause much irritation to the customer. It may also result in a longer time for the site to load. Combining two pages, like putting billing and shipping details next to each other, seems to be a good option, as it makes the process appear shorter.

  1. Wrong product image size

Images between 1MB-3 MB are the best to use. Large images take a lot of time to load and therefore, may trigger resentment among users, sometimes even causing them to leave the site. On the other hand, small images look poor in quality when downloaded. By taking the help of professional website designers, companies can choose from a variety of e-commerce website design that perfectly suit their business needs as well as the expectations of their audience.

  1. Confusing navigation

It’s a must for e-commerce sites to apply simple navigation schemes for the ease of usage for visitors. It starts with simple things such as labeling categories & having products under them, opting for a minimalist design, and many more.

The above-mentioned are only a few of the mistakes that companies commit, while embracing an e-commerce venture. However, by taking guidance from the best e-commerce web design company, such as Etoile Info Solutions, one can surely avoid these blunders. One may contact this company for building a new portal or revamping an existing one.

3 Best Practices That Guarantee Success in E-Commerce

Attaining high conversions on an online shopping portal is not that difficult, if one makes the use of an attractive and intuitive E-Commerce website design.

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For an e-commerce portal to be successful, it is important that the company undertakes strategies towards attracting traffic as well as converting them to customers. Search engine optimization proves to be helpful in increasing the traffic on a website. Through this technique, visitors do get attracted to the website, but the conversion still remains low. This is where the design, content, and marketing take the spotlight. An expert E-Commerce web design company would exactly know how to improve conversions on any e-commerce website by harnessing the potential of these tactics. Listed below are a few of the best practices that help in attaining success in e-commerce:

  1. Art of virtual story telling

Statistics reveal that a viewer merely scans a website instead of going through all the content. If there is nothing that grabs the attention of the customers, the bounce back rate increases. Large chunks of text with mere factual information can never hold the interest of a customer for long. Therefore, it is important that the content tells a story, which would instantly garner the attention of the visitor.

  1. Entertaining and engaging the audience

Even an e-commerce website needs to entertain its customers in order to retain them. A highly functional, user-friendly, and intuitive ecommerce website design is imperative in order to engage the customer. Special offers for visitors are common, but providing the coupons as a result of a small quiz or poll creates immediate interest amongst the customers. Special privileges for the loyal customers tend to attract more conversions.

  1. Let the customers know that the organization is reliable & trustworthy

By incorporating testimonials and genuine reviews from the existing customers, the company can enhance the credibility of the products & services it provides. Displaying a sign up count on the website shows new customers the number of members who deeply trust the organization. Utilizing a popular figure as a brand ambassador also highly influences conversions.

Of course, there are several other ways of generating leads as well as increasing conversions. For more tips, one can always rely on the proficient team of ecommerce web designers of Etoile Info Solutions, a trusted name in the industry.